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1.1 Definition and scope of study

Printing can be defined as the action of reproducing characters or images on a medium.

Above all, it is important to distinguish digital printing from offset printing:

  • Digital Printing

Digital printing is a reproduction technique that allows documents to be printed directly from computer data. It was officially created in 1993, although the first Macintosh computers in 1984 were already facilitating and expanding access to desktop publishing (DTP) - the creation of digital documents on a desktop which could be then later printed. Unlike offset printing, there are no intermediate steps. The two best-known digital printing processes are inkjet printing - often for large print runs or formats, and laser printing - for small print runs.

  • Offset Printing

Offset printing consists of transferring the print directly onto the substrate thanks to an intermediate surface, called a "blanket" (a soft plastic surface). In the 19th century, offset printing gradually replaced lithography : it is an "industrialized" version of it. Offset printing involves several stages of preparation before printing, which is not directly done on paper. There are two offset printing processes: the first being wet (conventional) and the second dry ("waterless").

Offset is recommended for high-volume printing. It is the most used process in professional printing.

Digital printing, which is less used, is faster and therefore more flexible, and its sector has a promising future thanks to the emergence of new technologies (the most notable being 3D printing).

The printing market is facing an increasingly digital world, but despite the fading of the use of paper by the media, many sectors are still linked to physical printing (mainly for reading, advertising, documents). In Brazil, the situation is similar: the market is expected to experience a small but steady decline until 2023. According to data from IDC Brazil, 633,371 printing machines were sold in the first quarter of 2019, 51,665 being simple printers and the other 581,706 multifunction devices, which represents only 1.5% less than in the same period of 2018.






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Reviews (4)

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites

Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields

Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The hair care market - France

Publicado en 08/01/2022 by Geoffroy Boucheteil

On this market too, we can see the takeoff of organic and natural products since 2012

Businesscoot Response:

Hello Geoffroy, Thank you for your feedback. If you have any comments regarding possible points of improvement, we would be happy to discuss them with you soon.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.

Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.