Content of the study:MARKET OVERVIEW
1.1 Definition and presentation
Piercing is the art of body transformation through jewellry. Common areas to pierce include the ear, nipples, and facial piercings.
The global market is growing at a modest and stable pace in parallel to higher disposable income; higher income enables individuals to purchase piercings. This is the key component for revenue growth since supply has remained more or less the same since the art of piercing begun.
The US market has been growing at a steady but positive pace. Higher disposable income and more certified clinics are key drivers for this. Moreover, the industry experiences low revenue volatility.
In the US, the piercing industry is highly fragmented, and players often consists of small independent service providers. In 2019, there were 11 829 businesses, employing 16 828 people, meaning there were a mere 1.4 employees per studio. [ibisworld]
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATIONS
POSITIONING OF THE PLAYERS
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Reviews (3)
The men's razor market - France
Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites
Businesscoot Response:
Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The essential oils market - France
Publicado en 09/01/2022 by Lorraine Ferry
Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields
Businesscoot Response:
Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The make-up market - France
Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.
Businesscoot Response:
Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
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