The piercing market - Spain
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Study Overview
The practice of piercing involves piercing the skin in one or more places to insert a ring or jewel, mainly on the face (mouth, nose, ears, etc.), but also on the body. Worldwide, the practice of piercing is growing in many parts of the world, mainly in Western countries. For example, the number of piercing salons in the United States grew by over 30% between 2012 and 2019. The market has benefited from strong media coverage with shows such as LA Ink, or Best Ink in the US or Bodyshokers in the UK. In Spain, the piercing market has grown strongly in recent years, in tandem with the development of tattoo parlors that often double up as piercing salons.In the Madrid region alone, more than 600 tattoo artists were registered in 2021, a figure that has risen steadily from the 55 registered in 2006 [La Razón]. The tattoo and piercing market also boasts a significant amount of undeclared work, and the practice of damage piercing has grown in recent years.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and presentation of the piercing market

The piercing market - Spain
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