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Summary of our market study
Trends and preferences in the French piercing market
The French piercing industry is largely made up of independent piercing and tattoo studios, most of which are concentrated in urban centers. These studios provide the majority of piercing services, Paris being the most important hub for this type of establishment.
Between 10% and 15% of the French population has already had a piercing.
Between 25% and 35% have a favorable opinion of the practice. Women and young people under 34 were identified as the main consumers, with between 15 and 20% of women and between 50 and 60% of the 18-34 age group having a piercing.
Despite the apparent popularity of piercings, the practice still faces social scepticism and concerns about health risks. Around two-thirds of young people believe there is a risk of contracting HIV or other blood-borne diseases through piercing. Post-piercing skin complications have been observed in over 30% of piercers.
Demand for piercings tends to be seasonal, with peaks during the summer and December vacations.
The market is aligned with the world's fast-growing jewelry sector. The piercing jewelry market is characterized by a mix of independent outlets and booming e-commerce platforms.
In France, the profession of piercer does not require official certification, but professionals must follow a mandatory 21-hour training course in health and hygiene to minimize health risks. Piercing studios must adhere to strict sanitary practices, notably by registering with regional health authorities and applying rigorous sterilization protocols.
Players in the piercing sector
- American Body Art As a major player in piercing and tattooing, American Body Art has established itself with numerous outlets in Paris.
- Tribal Act Tribal Act represents the independent trend in piercing studios, focusing on authenticity and personalized service.
- Titanium Located in the vibrant heart of Toulouse, Titanium stands out from its peers for its piercing expertise.
- Carishna In Lille, Carishna embodies the very essence of a piercing boutique. Smaller in size but mighty in reputation, this studio offers a personalized touch that keeps piercing aficionados coming back for more.
- Arte Corpus and Body Steel in Marseille.
- Studio 54 in Nantes.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Piercing is a practice that consists of to pierce the skin in one or more places to insert a ring or a jewelry item . There are piercings for the face, body or ears but also surface piercings.
The international market for piercing studios is growing and has for example seen its size increase by 33% between 2012 and 2019 in the United States The United States is one of the main consumer countries for this type of jewellery. Indeed, it is with the punk and rock culture of the Anglo-Saxon countries that the piercing started to be perceived as a true fashion accessory.
The piercing has been widely democratized in recent years supported by a wider choice of products. The broadening of the customer base is contributing to the strong growth of the market In France, it is estimated that 12% of the population wears at least one piercing . The young generations and women are most likely to engage in body piercing.
The market players are mainly independent piercing and tattoo studios whose location is limited to a city or a region . For the sale of piercings, e-commerce sites are also particularly popular.
The profession of tattooist and piercer does not require any particular diploma but professionals must nevertheless register with the ARS of their region and follow training on hygiene and health conditions . The rules of hygiene and sterilization of needles are very strict to minimize the risk of disease transmission and infection
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the piercing market | France
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