Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of study

Piercing is a practice that consists of to pierce the skin in one or more places to insert a ring or a jewelry item . There are piercings for the face, body or ears but also surface piercings.

The international market for piercing studios is growing and has for example seen its size increase by 33% between 2012 and 2019 in the United States The United States is one of the main consumer countries for this type of jewellery. Indeed, it is with the punk and rock culture of the Anglo-Saxon countries that the piercing started to be perceived as a true fashion accessory.

The piercing has been widely democratized in recent years supported by a wider choice of products. The broadening of the customer base is contributing to the strong growth of the market In France, it is estimated that 12% of the population wears at least one piercing . The young generations and women are most likely to engage in body piercing.

The market players are mainly independent piercing and tattoo studios whose location is limited to a city or a region . For the sale of piercings, e-commerce sites are also particularly popular.

The profession of tattooist and piercer does not require any particular diploma but professionals must nevertheless register with the ARS of their region and follow training on hygiene and health conditions . The rules of hygiene and sterilization of needles are very strict to minimize the risk of disease transmission and infection

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (4)

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites


Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields


Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The hair care market - France

Publicado en 08/01/2022 by Geoffroy Boucheteil

On this market too, we can see the takeoff of organic and natural products since 2012


Businesscoot Response:

Hello Geoffroy, Thank you for your feedback. If you have any comments regarding possible points of improvement, we would be happy to discuss them with you soon.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.


Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.