The telemedicine market - Italy

Since 2020, the telemedicine market has witnessed significant growth driven by the COVID-19 pandemic, which catalyzed the adoption of remote medical services globally and within Italy. As of 2023, the global market reached a value of $151.42 billion with expectations to grow at a CAGR of 13.88% reaching around $290 billion by 2028. The European market followed suit, valued at $11.55 billion in 2022 and projected to surpass $40 billion by 2030 with a CAGR of 16.94%. Italy's digital health market in 2022 was valued at over $5 billion, and predicting an annual growth rate of 18.1% to exceed $19 billion by 2030. Telemedicine services in Italy have seen increased offerings from medical practices, pharmacies, and private healthcare facilities like IRCCS Ospedale San Raffaele. During the pandemic's peak, telemedicine was instrumental in managing care for COVID-19 and non-COVID-19 patients, with a notable increase in health-related internet searches among Italians from 60% pre-pandemic to 71% during, signaling a shift toward digital health platforms for information and consultations.

Telemedicine Trends and Demand in Italy: A Progressive Surge Toward Digital Health Services

The Italian telemedicine market has witnessed a remarkable growth trajectory, particularly catalyzed by the unprecedented circumstances of the COVID-19 pandemic. It is now considered a substantial segment within the broader spectrum of the European digital health framework. In recent years, especially between 2020 and 2021, there has been a notable boom in telemedicine services. During this period of digital health expansion, the Italian telemedicine market experienced a steep annual growth rate that is expected to lie between 15 and 20 percent. By the end of the decade, forecasts indicate that the market value may swell to over $15 billion. This meteoric rise is, in part, powered by Italian households, which have increasingly diverted their spending toward digital health services, with an approximate 40 percent increase observed from a base spending estimate of between $1.2 billion and $1.3 billion to $1.8 billion. The array of telemedicine services provided shows a diverse utilization pattern, with specialized consultations such as cardiology, dermatology, and primary care witnessing substantial demand. In regards to public opinion, while acknowledging the breakthroughs telemedicine offers in expediency and infection risk reduction, Italians are also mindful of the limitations, notably the absence of physical examinations.

The governance landscape within Italy also aligns itself with the digital shift, as indicated by various national and regional regulations fostering the orderly growth of telemedicine. These include guiding the definition, operational framework, and strategic integration of telemedicine into the national healthcare structure. On the corporate sector front, several entities are at the forefront of the telemedicine platform market, with turnovers ranging from a couple of million to over $200 million, underscoring a significant industry investment and engagement. This is complemented by private healthcare facilities, which also represent a tangible presence in the telemedicine sphere. Lastly, the geographical demand for telemedicine in Italy exhibits a correlation with household spending on health, with the northeastern region leading in terms of average monthly expenditure, suggesting a higher inclination toward telemedicine services in that area compared to the south. In summary, the trends in the Italian market showcase a robust demand and an optimistic future for telemedicine, supported by increasing user adoption, favorable regulations, and substantial investment from both public and private sectors. This demand reflects a society that is progressively embracing the efficiencies and capabilities offered by digital health services amidst a global shift toward telemedicine.

Key Telemedicine Market Players in Italy

The Italian telemedicine landscape has seen significant growth and development over the last few years, with various companies offering innovative solutions to healthcare needs. Among the prominent players in this emerging field, several have been mentioned for their notable contributions and services.

• Althea Italia s.p.a. stands out as one of the leading companies in the telemedicine sector in Italy. This company specializes in providing state-of-the-art telehealth solutions that range from remote patient monitoring to teleconsultation services, helping to bridge the gap between healthcare providers and patients.
• HTN s.r.l. is another key player, known for its platform that connects pharmacies with healthcare professionals to deliver telemedicine services. HTN's solutions have been instrumental in facilitating greater access to healthcare services, especially in remote areas where traditional medical facilities may be lacking.
• Sigma Consulting s.r.l. is a company that offers digital health and telemedicine solutions. Its focus on providing innovative and user-friendly platforms has made it a go-to service for healthcare providers looking to incorporate telemedicine into their practice.
• I-Tel s.r.l. has made a name for itself by providing telehealth platforms that allow for efficient and secure communication between doctors and patients. Their services are tailored to meet the needs of various medical specialties, ensuring that patients can receive expert advice without leaving their homes.
• K-Digitale s.r.l. operates in the telemedicine market by providing digital tools that support healthcare professionals in offering remote consultations and monitoring patient health online. Their approach to blending technology with healthcare has improved patient outcomes and satisfaction.
• THS Group s.r.l. offers comprehensive telemedicine solutions, aiming to enhance the quality of healthcare services while ensuring convenience and accessibility for patients. Their platforms are equipped with advanced features catering to various medical requirements.
• In terms of private healthcare facilities providing telemedicine services, IRCCS San Raffaele Hospital, which falls under the umbrella of the San Donato Group, is a top-tier facility that offers an array of telehealth services. They have leveraged their expertise and infrastructure to provide remote medical services, including consultations and follow-up appointments.
• The San Donato Group itself is a conglomerate of healthcare institutions providing telemedicine services among their extensive healthcare offerings. They stand as a major contributor to the field, helping to drive advancements and accessibility in telehealth.
• San Camillo IRCCS s.r.l. is renowned for its specialized telemedicine services that cater to various medical needs.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 07/11/2023

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