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MARKET OVERVIEW

1.1 Definition and scope of study

Telemedicine is a sub-category of digital health, which includes innovations in the use of information and communication technologies (ICTs) in the health sector. There are multiple and different finalities of telemedicine, which indeed, serve as the basis to distinguish the activity into three main macro- categories: 

  • Specialized tele-medicine: remote medical services provided within a specific medical discipline, between doctor and patient or between doctors and other health care professionals. 
  • “Telesalute”: the systems and services that connect patients, especially chronic patients, with doctors to assist them.
  • Teleassistance: social-assistance system for taking care of the elderly or fragile person at home.

The Italian market has been receiving awareness and capital inflow recently, since 2016 in fact public expenditure grew by 2-3% per year. In the attempt to leverage on technological advances to transform a traditional infrastructure. Although demand seems to be following more slowly, especially due to the digital divide - in between Italian territories, ages and social upbringings - and general scepticism for this innovative form of health service. Still 26% of Italians state they would not use telemedicine.

Major changes, like the COVID-19 pandemic, have definitely brought forward the condition for the sector to thrive in. In fact, the share of physicians willing or currently using telemedicine services in 2020 has tripled in all categories compared to pre-COVID. The Recovery Fund and Next Generation Italy fund will see billions of euros injected into this sector over the next decade

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
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  • Company reports

Control

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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.