1.1 Definition and scope of study
A dentist is defined as a health professional who deals with diseases and problems of the oral cavity and its tissues. Dentists working either in public facilities such as hospitals or in dental practices, often private, mainly provide services in:
· Mobile prosthetics
· Fixed prosthetics
Globally, the dental market is worth around $29 billion and is expected to grow to $43 million in the next six years with a compound annual growth rate (CAGR) of 5.7%. Globally, the sector is characterised by increasingly high growth rates, with the exception of the 2009-2012 crisis period which also affected dentists and their practices.
In Italy the sector had a big growth in the post-crisis period continuing until 2018 where the profit curve started to slow down. Despite this setback, in the last five years the dentist market has been growing strongly due, on the one hand, to the continuous technological innovation of machines and instruments and, on the other, to scientific and medical progress. Today, Italy ranks 19th in terms of the number of dentists compared to other European countries, with an average of 64 dentists for every 100,000 inhabitants.
The trend in the dental market foresees a continuous growth in the number of dentists and dental practices with a tendency towards the creation of ever larger groups and conglomerates. Furthermore, the factors that will drive the market in the coming years will be: the advent of digitalisation, a higher demand for cosmetic surgery and an increase in dental tourism due to dental clinics with increasingly competitive prices.
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