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MARKET OVERVIEW

1.1 Definition and scope of study

Manga are books, halfway between comics and American comics. As a category in itself, a manga is recognizable by characteristics that distinguish it from traditional French-Belgian comics:

  • The reading is from right to left,
  • The drawings are usually left in black and white,
  • They are often published episode by episode.

Born in Japan during the Meiji era, a modernist and nationalist era, the first manga were inspired by European cartoons and published in newspapers. Influenced later by post-war American comics, the manga artists began to draw their manga in the form they are known today. Imported to France in the 1980s and translated by the Glénat company, they enjoyed growing success with iconic titles such as Dragon Ball and One Piece Publishing houses, mostly French, are gradually establishing themselves and taking over the market . The publishers publish volumes, which are a collection of chapters published in Japan on a weekly basis, mostly. Usually, the story of a manga breaks down into arcs told over several chapters.

However, a distinction must be made between sub-genres within manga. The most common, with their target audience, are:

  • The Shônen (boys under 15 - action and adventure)
  • The Seinen (15-24 year olds - action and psychology)
  • The Shôjo (girls 10 to 18 years old - romance)
  • The Josei (adult women - romance and action)

Many issues affect the manga market in France, such as the increasing predominance of digital for books, comic books, etc., which makes free access to pirated versions of manga and threatens the ecosystem. The main mission of the new manga is to seduce the new generation, born after 2000 and 2010, and perpetuate the craze that had been created among previous generations

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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