The manga market - France

Born in Japan during the modernizing and nationalist Meiji era, the first mangas were inspired by European cartoons and published in newspapers. Influenced by post-war American comics, mangaka began to draw their manga in the form we know today. Imported into France in the 1980s and translated by Glénat, they enjoyed growing success with iconic titles such as Dragon Ball and One Piece. Publishing houses, mostly French, gradually established themselves and cornered the market. Publishers are issuing tomes, a collection of chapters usually published weekly in Japan. Usually, a manga's story is broken down into arcs told over several chapters. However, there are sub-genres within manga. The most common, with their target audience, are :

Shônen (boys under 15 - action and adventure) Seinen (teenagers aged 15 to 24 - action and psychology) Shôjo (girls aged 10 to 18 - romance) Josei (adult women - romance and action)

The French manga market faces a number of challenges, such as the growing prevalence of digital technology for books, comics, etc., which makes pirated versions of manga freely available and threatens the ecosystem. The main mission of the new mangas is to appeal to the new generation, born after 2000 and 2010, and perpetuate the craze that had been created among previous generations.the challenge seems to have been met, with the French market doubling in value between 2020 and 2022.