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Summary of our market study
French consumption of paper and cardboard is estimated at between 8 and 9 million tonnes
The global paper market, valued at over $837 billion in 2020, is expected to exceed $1,000 billion in 2024, with Asia-Pacific accounting for 35% of market share in 2020, ahead of North America.
Despite a 7% drop in sales due to the health crisis in 2020, the French paper industry has recovered in 2021.
France has always had a negative trade balance for paper.
French paper and cardboard consumption fell sharply in 2020, the majority being used for packaging (56.9%). The health crisis led to higher prices for paper imports and longer delivery times.
the industry's main players are International Paper, Smurfit Kappa, DS Smith and Saica.
The paper market in France
The market underwent a major shift in the 1990s due to environmental concerns, and has adapted, in particular with the growing switch to recycled paper as a substitute for plastic packaging. Recycled paper is an important raw material for paper manufacture. Packaging is the main user of recycled paper.
The paper and cardboard industry is highly concentrated.
Paper consumption in France has been declining in recent years, and this trend will continue in 2019 and 2020. The sales index for retail sales of newspapers and stationery in specialist stores is down significantly.
Consumption is mainly divided between graphic papers, packaging, hygiene papers and industrial and special papers.
Packaging accounts for around 55-60% of total paper consumption. Corrugated board accounts for around 65-70% of packaging.
The manufacture of paper and cardboard, corrugated board and paper products for sanitary and domestic use accounts for over 70% of the industry's total sales.
Players in the paper and board market
- International Paper is an undisputed leader in the paper and board sector, dominating the market thanks to its wide range of products.
- Smurfit Kappa is a giant particularly skilled in offering innovative packaging solutions.
- DS Smith is a key figure, particularly for its expertise in paper and corrugated board, which plays an important role in the packaging industry.
- Essity and Kimberly-Clark, dedicated to the production of a range of hygiene-related paper products.
- Exacompta-Clairefontaine offers a multitude of stationery products ranging from traditional paper needs to modern office products.
- Norske Skog specializes in newsprint.
- Saica, a major international paper group of Spanish origin.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The paper market includes all the players involved in each stage of the transformation of raw materials (mainly wood, but also natural fibers) into paper pulp, cardboard and paper. Introduced in the West as early as the 12th century, paper has revolutionized graphic media, but has also become indispensable in everyone's daily life.
The 1990s marked an important turning point for the paper market: government and individual ecological considerations forced this polluting and energy-intensive industry to adapt. Increasing the production of recycled paper, developing innovative tools and reducing pollution and energy consumption required a lot of financial investments. However, ecological considerations pushing to limit or even ban the use of plastic, particularly in packaging and supermarket bags, are encouraging the growth of the paper market, which is partially replacing certain plastic packaging (hence the rise of recycled paper). At the same time, the research and development of derived and innovative materials has gained an important share of the paper market.
Cardboard, packaging, paper products and its multiple derivatives or recycled material products are all specializations that fragment this market. In France, the paper and cardboard industry is showing a growth trend from 2012 to 2021, despite profound changes in the country's production fabric with a progressive concentration of French producers. However, some business segments have suffered from the health crisis, with the turnover index for the retail trade of newspapers and stationery in specialized stores still not having recovered its 2019 level, impacting upstream suppliers.
More structurally, the decline in production recorded is mostly due to the decline in newspaper print runs, we note conversely that the production of packaging paper and cardboard has been improving since 2016.
The stationery manufacturing sector, linked to the paper market, has been in crisis for many years. It has undergone a profound change: there are ten times fewer big players in the stationery industry than there were twenty years ago and many small companies have filed for bankruptcy.
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the paper market | France
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