Content of the study:
The POS (point of sale) advertising market - France

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MARKET OVERVIEW

1.1 Presentation and definition of the market

The market for point-of-sale advertising (POS) covers all the advertising techniques and materials used by manufacturers or distributors to promote brands at the point of sale and towards the customer. For example, posters, flyers or exhibition stands are often used.

The issues related to point-of-sale advertising are multiple attract the attention of potential customers, involve the consumer in the brand (many POS methods nowadays propose to create an interaction between the product offered and the potential consumer) and finally succeed in selling the product . It is a matter of promoting a product to the consumer by highlighting it. POP is particularly important in that the customer decides on his purchase at the last moment, i.e. in the store, in 55% of cases . In addition, POS is very important in supermarkets and other large stores because in this type of store, a product must attract the consumer in less than eight seconds.

POP advertising uses a multitude of techniques and tools. Advertisers use visual effects as well as atmospheric effects and sound effects. Thus, the effectiveness of POP is based on its ability to attract the attention of the consumer, involve him and finally be able to sell him a product directly. Despite the development of e-commerce, POP still plays an important role in reaching the customer directly

However, the health crisis and the various restrictions that followed slowed down the activity of the POP sector. Indeed, with the closure of stores and the development of new distribution channels over the period (click

 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The market for the organisation of sporting events - France

Publicado en 22/09/2022 by Laure Lehaut - Le Haut Potentiel

Très clair et didactique. Bien documenté tout en restant synthétique. Beau travail!


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The e-learning and MOOCs market - France

Publicado en 18/08/2022 by VT KTEK

A very complete study where all sources are cited

The driving school market - France

Publicado en 17/08/2022 by Marie-Anne BOURDIAUX - ECOLE DE CONDUITE ACCELEREE

Study carried out by professionals which allowed me to deepen my knowledge of the market. Too bad that it was already 2 years old, the market being in constant evolution, I would have liked updated figures

The dance school market - France

Publicado en 06/01/2022 by Malcolm Vincent

Many interesting figures on this little studied, poorly known and rapidly developing activity


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The driving school market - France

Publicado en 12/01/2022 by Simon Toffaletti

Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.


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