1.1 Definition and presentation of the shopping centre market
The shopping centre is a set of gallery signs grouped together in a shopping gallery. The National Council of Shopping Centres ( CNCC ) considers that such a centre should include at least 20 stores or services in a sales area of 5000m2 or more
The CNCC has also created a classification shopping centres
- Super-regional shopping centres Useful commercial area greater than 80,000 m2 and/or at least 150 stores and services.
- Regional shopping centres Useful commercial area greater than 40,000 m2 and/or at least 80 stores and services.
- Large shopping centres Useful commercial area greater than 20,000 m2 and/or at least 40 stores and services.
- Small shopping centres Useful commercial area greater than 5,000 m2 and/or at least 20 stores and services.
- Theme centres Shopping centres specialising in a specific field.
The last few decades have seen the emergence of new players: the commercial business parks or" or Retail Park ». They are defined by the CNCC as" an open-air commercial complex, built and managed as a unit. It includes at least 5 rental units and its built area is more than 3000 m2 ».
There are two main categories:
- Large commercial business parks, with a building surface area exceeding 10,000 m2.
- Small commercial business parks with a surface area of between 3000 and 10,000 m2.
- History of shopping centre development
The first modern shopping centres appeared in the United States at the beginning of the 20th century, in 1907, near Baltimore when a group of stores built an outdoor car park for their customers according to Samuel Feinberg The J.C. shopping centre Nichols de Kansas City, founded in 1921, is often cited as the first grouping of businesses outside a city . (Source onlinemarketingdegree.net )
In France, it was the opening of "Parly 2" and "Cap 3000" in 1969 that marked the real expansion of American-style shopping centres even if some shopping malls already existed. In the early 1970s, the number of projects in progress was considerable. The shopping centre is integrated as a structuring place for new districts such as La Défense or Aulnay in the Paris region, but also La Part-Dieu in Lyon, Mériadeck in Bordeaux or La Bourse in Marseille. In 1974, there were already 230 shopping centres in France and a majority of hypermarkets. The Royer Act of December 1973 would curb this frenzy of openings by introducing the obligation to obtain prior authorization to open (Source : all-franchise.com ).
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