1.1 Market definition
Third locations are often shared and collaborative workspaces, characterized by their flexibility. The main third locations are coworking areas, business centres and telecentres.
The business centre differs from other third locations in that it is seniority and by its very complete offer . It consists of several premises, fully equipped, intended to be rented by companies for a variable period of time. Business centres are known for their flexibility because they offer several services:
- Mail management ;
- Telephone permanence
- Internet access ;
- Secretariat ;
All in fully equipped offices that can be small or large. They are often the multi-stakeholder solution The company is a major player in the field of IT, entrepreneurs, start-ups and IPT, as well as large groups.
Business centres emerged in the 1980s in the United States and rapidly evolved into the a way to physically establish your company without making a long-term commitment . It also allows companies to adapt to growth and market changes. The new trend of coworking spaces has increased competition in the sector in recent years, but the market has been able to reinvent itself and show resilience. At the beginning of 2019 it was reported that the growth rate was between 2% and 4% for the past ten years.
Business centres differ from co-working spaces by their spatial layout. Business centres offer separate offices to their tenants while co-working spaces are open-plan. Although business centres are trying to rejuvenate themselves by creating hybrid offices, a distinction can be made between these two offers by treating only business centres. Co-working, on the other hand, is the subject of an Businesscoot study specific
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