ESM The lead generation market - France

Thanks to these new lead generation techniques, the global market is doing particularly well: forecasts give a CAGR of 17.5% for the period 2021-2028. However, the Covid-19 crisis has had a major impact on the profession and the b2b market (particularly in the United States, where 53% of marketers surveyed felt that face-to-face trade shows and meetings made it quicker and easier to convert a lead into a customer). The French market is in good health. Even if the health crisis has taken its toll on the lead generation budget, it has enabled many companies to question their organization, and many changes in strategy have taken place. When it comes to lead generation, many parameters need to be taken into account: which software should be used to generate or track leads? What cost per lead should you not exceed? Which channel should be used to generate quality leads? To answer these questions, around 50% of companies use external service providers. In fact, many players have been positioning themselves in this market for several years now, as demand is immense and performance is not up to scratch (particularly when it comes to lead quality). There is no French leader in this sector, but some companies, such as Lead Value, Info pro data and Manageo, have comfortable sales figures.