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MARKET SUMMARY

1.1 Market definition and presentation

The pen market represents the main segment of the writing market and covers sales of sub-products such as ballpoint pens, fountain pens, writing markers, and rollerblades.

The history of the pen goes back to 1865. Ever since then, and up until today, it is a common good which is sold and used globally, with a constant stable demand. Nevertheless, as we are approaching an ever increasing integration of technology, it is plausible to assume that the intrinsic features of the pen will be re-invetnted. For instance, we designate one part of this study to talk about smartpens, which are connected to an electronic device such as a tablet. 

The pen market is highly fragmented when measured by number of pen retailers, with many different brands, sizes, shapes, and characteristics. Sales mostly occur in super-or hyper-markets, or at stationary shops. E-commerce represents only a small fraction of the distribution market share. Nevertheless, there exists giants in this industry, such as Bic, Staedtler, and Pilot, which contribute to a highly concentrated market when measured through sales. 

Although the pen industry remains relatively slow with regards to innovation, new trends are becoming increasingly important, and include for example organic products.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (5)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Good vision of a very fragmented and fashion-dependent market, both for products and distribution


Businesscoot Response:

Hello Malcolm, Thank you for your feedback and we are pleased that this study has given you a good overview of the market.