• Market summary Demand analysis Market structure Analysis of the offer Rules and regulations Positioning of the actors
  • Services
  • Analysts
  • Process
  • Opinions

The Pen Market

Update 30/09/2019


1.1 Market definition and presentation

The pen market represents the main segment of the writing market and covers all pen sales ballpoint pens, fountain pens, writing markers, rollerblades

The history of the pen goes back to 1865. As indicated by Gralon it was originally a tool used to mark leather, which has undergone various improvements. The Hungarian journalist José Ladislav Biro improved the pens of the time with quick-drying ink used for newspaper printing. It was a fountain pen (the viscosity of the ink prevented it from flowing). He therefore had the idea of providing the pens with a ball, giving birth to the pens of the same name in 1938. The invention was patented in 1943 and the Biro pen company was created. In the United States, the first ballpoint pens were sold by Reynolds in October 1945 and in Europe, Biro transferred its patent to French Marcel Bich (Bic company), which improves the product: it equips it with a 1 mm diameter stainless steel ball that rotates and makes writing easier. This is when mass production begins, costs drop considerably and pens become disposable. In 1952, the famous Bic Cristal model, which allows the ink level to be monitored thanks to the transparent plastic tube, was launched.

To keep reading, buy the full research

Availability: 5 business days

Our offers

Updated Market research

Add to cart

129€ HT

  • Market research updated
  • Data from more than 30 databases
  • Market study in pdf format
  • A question: (+33) 9 70 46 55 00
  • Download an example


Rédaction d'études de marché

Manon Dehorta

Manon Dehorta logo 1 Manon Dehorta logo 2


Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2


 En cours de certification

En cours de certification

En cours de certification

Nos études de marché sont relues par des profils indépendants: experts du secteur ou spécialistes des études. Ce contrôle est indispensable et nécessite un délai entre votre commande et la réception de l’étude.


Analysts & Methods



Expert advice

Opinions (0)