The Pen Market


1.1 Market definition and presentation

The pen market represents the main segment of the writing market and covers all pen sales ballpoint pens, fountain pens, writing markers, rollerblades

The history of the pen goes back to 1865. As indicated by Gralon it was originally a tool used to mark leather, which has undergone various improvements. The Hungarian journalist José Ladislav Biro improved the pens of the time with quick-drying ink used for newspaper printing. It was a fountain pen (the viscosity of the ink prevented it from flowing). He therefore had the idea of providing the pens with a ball, giving birth to the pens of the same name in 1938. The invention was patented in 1943 and the Biro pen company was created. In the United States, the first ballpoint pens were sold by Reynolds in October 1945 and in Europe, Biro transferred its patent to French Marcel Bich (Bic company), which improves the product: it equips it with a 1 mm diameter stainless steel ball that rotates and makes writing easier. This is when mass production begins, costs drop considerably and pens become disposable. In 1952, the famous Bic Cristal model, which allows the ink level to be monitored thanks to the transparent plastic tube, was launched.

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