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  • Number of pages : 30 pages
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  • Last update : 29/03/2024
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Summary and extracts

1 Synthèse du marché

1.1 Introduction

The market for pens includes the production, distribution, as well as the sale of pens used for writing and drawing. There are a variety of types of pens that fall into different price categories. To simplify these categories, it is possible to first look at several different market segments, such as:

  • Ballpoint pen
  • Fountain pens
  • Felt-tip pens

The pen market is rich in history and constantly evolving, as the first fountain pens date back to ancient Egypt, while the ballpoint pen was invented in the 1930s.

Contrary to popular belief, the pen market is not stagnant. There are still many innovations that allow it to better meet the needs of new generations. This is one of the reasons why this market is growing at a CAGR of over 5% in the last 5 years (2018-2022). In addition to smart pens, for which we have created a separate section in our study, it is mainly luxury pens and pens made of ecological or recycled materials that account for most of this growth. In addition, this sector has benefited greatly from the boom in creative leisure during the COVID 19 pandemic.

The German pen market is no exception, as the CAGR of the German pen market was about the same as for the world as a whole during the period. germany is one of the leading countries in this market, as Germans are among the largest consumers of pens in Europe, along with France and Italy. The increase in pen demand in Germany is mainly due to more sophisticated demand in terms of construction materials, with consumers showing a strong attraction to sustainably labeledpens.

  • Germany benefits from the international reputation of global players in this sector such as STABILO and Faber-Castell.
  • But new players offering smart alternatives to the traditional paper/pen combination are gaining market share.

The established players continue to dominate the market, but newcomers are bringing a breath of fresh air to the competition with unique innovative products. For the last ten years or so, there has been an increased awareness of environmental issues and a preference for luxury pens, but these do not seem to appeal to German consumers .

List of charts

  • Umsatz mit Papier, Büroartikel und Schreibwaren
  • Außenhandel von Stiften
  • Hauptexportländer für Stifte
  • Hauptimportländer für Stifte
  • Number of universities
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Latest news

Bic resists inflation well - 02/08/2022
  • The manufacturer of pens, lighters and shavers saw half-year sales grow by 15.5% at constant exchange rates, and has revised upwards its full-year outlook
  • Acquisition of semi-permanent tattoo specialist Inkbox at the beginning of the year
  • Takeover of Tattly, a small American company specializing in 2-4 day decals
Bic acquires French start-up AMI - 23/08/2022
  • The French writing instruments giant has announced that it has signed an agreement to acquire the entire share capital of French start-up AMI (Advanced Magnetic Interaction), which specializes in augmented interaction technology and designed the ISKN Repaper graphic tablet.
at Marne-la-Vallée, Bic produces the 4 Colours of the world - 31/10/2022
  • 1950 Marcel Bich launches the first Cristal Bic pen
  • 1956 Launch of the M10 retractable pen
  • 1970 Launch of the Bic 4-Color pen
  • 2000 Bic inaugurates its Marne-la-Vallée plant
  • 6 factories in France, 24 worldwide.
  • 1.83 billion euros in sales by 2021

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Pelikan
Faber-Castell
Schwan-Stabilo
BIC Groupe
Montblanc (Richemont Groupe)
Pilot Pen
Schneider Schreibengerate
Staedtler

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The market of pens | Germany

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