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  • Number of pages : 30 pages
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  • Last update : 29/04/2024
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1 Synthèse du marché

1.1. scope of the study

The market for books and bookstores includes the sale of books in both physical and digital formats and is characterized by a variety of players, such as publishers, authors, retailers, and online platforms. Despite increasing digitization, physical books are still in high demand and play an important role in retail. Although sales figures are declining due to the increasing popularity of e-books and online bookstores, book retailing remains a significant industry with a wide variety of offerings for readers and book lovers.

The market for books and bookstores is a dynamic and diverse market that includes both traditional physical bookstores and online booksellers. The global book market has great potential for growth. Books (including e-books) can be divided into three segments:

  • Consumer books,
  • Trade books,
  • Textbooks.

According to the polls, sales in the consumer books segment will decline in the future, despite a strong year in 2020 during the Corona Lockdown. From 2020 to 2025, sales are expected to decline, representing a compound annual growth rate (CAGR) of -1.8%. Specialist books, on the other hand, are expected to grow over the same period (CAGR: +4.2%). Overall, the book market will still grow slightly until 2025, with a compound annual growth rate (CAGR) of +0.6%. This shows that the market for books and bookstores will remain dynamic, even if revenue streams shift and the industry has to adapt to changes in readers' consumption behavior.

The market leaders for stationary bookstores are Thalia and Hugendubel, and Amazon clearly dominates the e-book market. The main players in the publishing groups are Springer Science+Business Media and Cornelsen Verlagsgruppe.

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