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The mobile operators market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

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The mobile operators market - France
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Study Overview

A mobile operator is a telecommunications company offering both mobile telephony but also of the mobile internet access services . The operator offers these services by providing a SIM card to the customer who inserts it into his mobile phone or tablet to access the network (GSM, CDMA, UMTS, WiMAX or LTE standards). The mobile operator must also market and market the product and assist its customers by internalizing or outsourcing processes. There are two main types of mobile operators in France:

The traditional mobile operators (MNOs) which have their own mobile network: Orange, SFR, Bouygues Telecom and Free The virtual mobile operators (MVNOs) which use the network of traditional operators: more than forty mobile virtual network operators in France

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The telephony sector is now almost exclusively mobile: the residential telephony segment has been in a slow decline for many years. The telephony sector is one of the most important sectors in the world key sectors of the French economy with a certain dynamism and a very high penetration rate within households. In 2015, nearly 57.5 million French people had a package and more than 70 million Sim cards were in circulation in France. The sector is focused with very large players historically present in the sector such as Orange, Bouygues or SFR. The barriers to entry are consistent with the need for antennas that can be owned or not depending on the models and possibly purchases of communication minutes.... Thus, the new players are essentially the result of the strategic diversification of large conglomerates such as Virgin, for example. The sector was completely disrupted by the arrival of Free Mobile that challenged the prices practiced in the market. These tariffs, formerly kept high, have literally collapsed. Similarly, there has been a paradigm shift from a high level of forced customer loyalty to a contract without commitment. The telephone sector is poorly regulated in France. This is a sector where volume must be created to be profitable, which is why we are witnessing a gradual concentration of the sector with major financial operations.

Key takeaways

  • Growth and sector challenges
  • Demand analysis
  • Market structure and organization
  • Supply and pricing analysis
  • Player segmentation
  • Latest trends and innovations
Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

  • National, international, and private databases
  • Professional press and polling institutes
  • Industry reports, company financial statements...

Exclusive data

  • Indexpresse sectoral database
  • Preferred Brands database
  • Expert interviews and proprietary indicators

Human expertise

  • Experienced research analysts
  • Know-how developed through 1500+ studies
  • In-depth and rigorous analysis

Visual and actionable reports

  • Graphic studies with synthetic structure
  • Downloadable data
  • Link to original sources
Contents

Sommaire

  1. 1. Market summary

    • 1.1 INTRODUCTION
    • 1.2 THE GLOBAL MARKET FOR MOBILE OPERATORS, DRIVEN BY ITS LARGEST DEMOGRAPHIC VOLUMES
    • 1.3 THE FRENCH MARKET FOR MOBILE OPERATORS CONTINUES TO GROW
  2. 2. Demand analysis

    • 2.1 CHANGE IN THE RATE OF MOBILE PHONE EQUIPMENT IN HOUSEHOLDS (2013-2019)
    • 2.2 EVOLUTION OF THE NUMBER OF MOBILE SIM CARDS IN SERVICES IN FRANCE (2006-2018)
    • 2.3 EVOLUTION OF THE NUMBER OF SUBSCRIPTIONS AND FIXED PRICES FOR MOBILE TELEPHONY IN FRANCE (2006-2017)
  3. 3. Market structure

    • 3.1 THE MOBILE TELEPHONY VALUE CHAIN
    • 3.2 TWO TYPES OF MOBILE OPERATORS COEXIST ON THE MARKET
  4. 4. Analysis of the offer

    • 4.1 TYPOLOGY OF THE OFFERS OF THE DIFFERENT MOBILE OPERATORS IN FRANCE
    • 4.2 BtoC, BtoB AND BtoG OFFERS EXIST IN OPERATORS
    • 4.3 TYPOLOGY OF PRACTICAL PRICES ON THE MOBILE OPERATOR MARKET
  5. 5. Rules and regulations

    • 5.1REGULATORY OBLIGATIONS OF MOBILE OPERATORS IN FRANCE
    • 5.2 Les obligations des opérateurs de téléphonie mobile
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The mobile operators market - France

The mobile operators market - France

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Study characteristics
Publication dateSeptembre 2023
Number of pages35 pages
Available formatsPDF and digital
LanguageEnglish
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