1.1 Definition and scope of study

The musical instruments market is made up of a wide variety of products (around 150), classified into 5 main categories:

Percussion instruments ;
Strings ;
Brass instruments ;
Keyboards;
Woodwinds.

The diversity of musical instruments is due to the multitude of their characteristics in the search for a sound. In fact, musical sound is characterized by the instrument's timbre, its pitch (more or less low-pitched or high-pitched) and its intensity (more or less loud).

The global market for musical instruments seems to have been growing in recent years. A large part of the musical instrument market is focused on the Asia-Pacific region, which accounts for 51.2% of market share. The players are multinational, with many international players positioning themselves on the world market, such as Buffet Crampon, Yamaha, Fender...

However, certain general trends can be observed in the French musical instrument market. French production remains predominantly artisanal, and tends to focus on the top end of the market. French know-how in this field is internationally recognized. On the other hand, in the mid-range and entry-level segments, French production is not as well developed and is highly vulnerable to imports, generating a structural trade deficit. In 2018, 1.554 million instruments were sold (1.144 new for 0.4 used).

As a result, several challenges have emerged to boost all segments of this market: adapting to regulations, innovating and finding an effective export strategy for the French know-how mentioned above.

In 2020, the health crisis boosted online sales of musical instruments, with players such as Michenaud & Co increasing their online sales by 30 to 40%. on the other hand, stores suffered greatly due to confinements and curfews.

1.2 The world market for musical instruments: a growth market

in the figures given below, we have also taken into account electronic instruments such as electric guitars, synthesizer pianos, etc.

Sales of the global musical instruments market World, **** - ****, in billions of dollars CAGR: +*.* Source: ****

Sales in the global musical instruments market amounted to $*.** billion in ****, with a CAGR (***) of *.*% over ...

1.3 The French musical instruments market is on the rise, despite a complicated 2020

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The figures in the chart above are an estimate based on the average annual sales figures for NAF code **.**Z - musical instrument manufacturing - and our reference sales figure: *** million euros in ****. This figure takes into account sales of musical instruments, which amounted to *** million euros, as well as ...

1.4 France's balance of trade in musical instruments is in deficit

Sales of international trade in musical instruments between France and foreign countries, by value France, ****, in Source : Uncomtrade Uncometrade code: ** We can see that imports have only increased between **** and ****, since in **** they reached around ***.* million euros, whereas in **** imports were estimated at ***.* million euros. Exports, on the other hand, have ...

1.5 Covid-19 brings musical instrument market to a halt

In ****, CSFI, the French trade association for instrument makers, carried out a survey and obtained *** responses from companies or micro-enterprises in the sector. **.*% of respondents stopped their activity during the first containment period, meaning that these companies saw their sales melt by ** to ***% over the same period.

ZSales index - "Manufacture ...

2.1 The practice of music in France

Which of these activities could you least do without? First? Second? France, ****, in % Source: ****

we can see that in ****, music was the sector that the French couldn't do without since it was the first cited with **% among all the activities proposed. It was followed by reading with **%, then cinema rounded out ...

2.2 Musical instrument sales & consumer profiles

Musical instrument sales in France

Breakdown of the French market by instrument family, by value France, ****, in Source: ****

In ****, *,***,*** musical instruments were sold: plucked string instruments led the way with **% of market share, followed by keyboard-accordion instruments with **%, then wind instruments with **%. Finally, the last category on the French market was ...

2.3 The instrument rental and repair market

The musical instrument rental market

In ****, rental represented ***,*** acts per year, equivalent to **% of all acts of purchase (***), we can estimate that, in value terms, the rental market is much smaller than the instrument sales market. It is probably estimated that it represents less than **% of the new market.

Results for ...

3.1 Overview of players in the musical instruments market

growth and number of companies in France France, ****-****, in units and as a % of sales Source: ****

We can see that the total number of musical instrument manufacturing companies varies from year to year, sometimes increasing, sometimes decreasing. In ****, there were *** musical instrument manufacturing companies, compared with *** the previous year. In ...

3.2 Musical instrument manufacturers

Geographical distribution of musical instrument manufacturers

Distribution of the number of employees working in the musical instrument production sectorFrance, ****, in number of employees

Source: ****

This map illustrates the geographical distribution of companies corresponding to code **.**Z"Manufacture of musical instruments". The colors vary according to the density of employees in each ...

3.3 The musical instruments market distribution network

Purchasing channel by instrument family, by volume France, ****, as % of total Source: ****

in ****, for most instrument families, instrument purchases are made primarily in a retail store (***). This proportion is much lower for bowed strings, at just **%. Purchases from manufacturers account for between *% and **% of purchases, depending on the family, except for ...

4.1 Prices for musical instruments and accessories

The following two tables show a range of prices for products sold on the musical instrument market. The prices shown for musical instruments are the prices for a complete instrument, and therefore do not take into account the price of each individual part used to make an instrument.

Source: ****

4.2 New innovations in instrument making

The start-up phenomenon has had very little impact on the musical instrument market, with only a handful of companies actually entering the market. However, there are some promising projects for the industry, particularly in the musical instrument manufacturing sector.

*D printing takes a first step in instrument making to offer ...

5.1 Regulations

The regulation of musical instruments in France is closely linked to that of the rest of the world. These regulations focus mainly on the raw materials used by musical instrument manufacturers.

Ivory

In ****, the Ministry of Ecological Transition published an order banning the trade of ivory on national territory. This material ...