The boxing market
1.1 Presentation and market definition
The boxing market includes many players, from boxing clubs (professionals or amateurs) to the equipment manufacturers through the specialised media .
Boxing is a fighting sport involving two opponents in the same weight category who, depending on the type of boxing, punch each other with their fists using special quilted gloves (English boxing), or to punches and kicks (French boxing), according to clear rules . If English boxing is the most widespread today, there are specific boxes in almost every country in the world. Among the main types of boxes, we find in particular the english boxing the french boxing the american boxing and the thai boxing .
Born in the VI th century BC and practiced in the time of Ancient Greece and the Roman Empire in two forms of combat sports (the fist-fighting and the pancrace ), then banned with all gladiator games for nearly fourteen centuries, boxing was revived in the 17th century th century, in a very violent form. She is gradually codified in order to avoid the many deaths caused during its practice from 1743 onwards, with the London Prize Ring Rules (first universal rules of English boxing). The wearing of boxing gloves became mandatory in 1866 and the practice of English boxing became legal in 1891.
The great boxers of the XX th century - such as Mohamed Ali the late world champion of English heavyweight boxing - have contributed to the development and popularization of boxing among combat sports, which until then had been highly correlated with violence and corruption.
In France, boxing is experiencing a strong growth since 2016 as evidenced by the increase in the number of licences issued within the French Boxing Federation ( 44% since 2012) and the number of boxing clubs in the country ( 13% since 2015).
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