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Household equipment

The market for event decoration - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

The market for event decoration - France

Innovation

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Study Overview

Event decoration is one of the pillars of event communication, a tool used by a company, institution or individual to promote a product, idea or project through an event.The event is designed by a specialized communications agency, known as an agence événementielle. It is responsible for imagining and planning a project right through to its completion. Given the wide range of skills required for this mission, the agency usually calls on other specialized service providers, such as caterers, lighting designers, sound engineers, entertainers and decorators, with whom it works closely. Event decoration is unique in that it is ephemeral. It aims to transform a space by creating an atmosphere that will last for the duration of the event. This activity can be applied to three types of event:

Festive events, such as weddings, gala evenings or concerts; Corporate communication, such as conventions or seminars Events, such as product launches or exhibitions.

The decorator's role will be to enliven these gatherings, stimulating the senses of participants with a play of color, light and sound, while adapting to the constraints of the chosen venue. More concretely, the market covers the placement of festive decorations, including :

Banners and kakemonos; Entertainment activities; Or goodies for guests.

From a global standpoint, the market is growing, with a CAGR of 8.2% over the period 2021-2028, which should take it to over $20 billion in sales worldwide. The challenge over the next few years will be to reduce the environmental impact of this activity, notably through the deployment of reusable and/or biodegradable products. France is one of the most advanced countries in the events market, and the one whose players are most likely to take care of decoration, since they favor storytelling and experience, whereas their English competitors are more expert in logistics, and the Americans in marketing.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and presentation
- 1.2 The American B2B trade show market.
- 1.3 INSEE estimate of the size of the French market: hit hard by the health crisis
- 1.4 The impact of the health crisis on the events sector
2. Demand analysis
- 2.1 Professional events: the primary determinant of demand
- 2.2 Organizing events for individuals: the case of weddings
- 2.3 Seasonality of demand
- 2.4 Demand trends in the event decoration market
- 2.5 Events, a job for the future?
3. Market structure
- 3.1 Value chain and sector breakdown (establishments, employees)
- 3.2 The main players in event decoration on the French market
4. Offer analysis
- 4.1 French offer typology
- 4.2 Trends in event supply
5. Regulations
- 5.1 Current regulations in the event decoration market: what you need to know