The tutoring market - Brazil

1.1 Definition and scope of study

The tutoring market covers all types of activities for students (primary and secondary education) to improve their academic level : private or group teaching classes in specific subjects, home help for primary school students, holiday internships, proofreading.

High school students are the biggest users of academic support, and studies show that it is the parents who in most cases are at the origin of the initiative. A distinction is made between the client (the final recipient of the service, the student) and the candidate (the parents).

The tutoring market is already a reality in countries like the United States - in these regions it moves US$ 4 billion and serves 6 million students a year. In Brazil, Tutores is the first and best multidisciplinary education franchise in Brazil. The number of students seeking better school performance is growing.

It is already a chronic problem : many Brazilian families lack sufficient time for parents to help their children study. In addition, more than 30% of primary school students have some kind of learning difficulty and need extra help to improve their performance. As a result, the demand for a differentiated education, attuned to the needs and goals of each student is growing substantially.

One of the drivers of this market is the ease of searching for teachers through online platforms. A success case in the country is the Superprof platform, specialized in the niche of private classes. The average price of an hour of class is R$53, but the price varies a lot according to the experience, qualification and evaluation of the teacher. Currently the most demanded teachers are those who offer tutoring in Portuguese language and mathematics.