Content of the study:
The market for the organization of sporting events - Brazil
MARKET OVERVIEW
1.1 Definition and scope of study
An event can be defined as something organized that has some distinctive characteristics : it occurs in a specific place and takes place during a limited time. Events can be distinguished according to a variety of criteria, in terms of content that can be identified, for example, sporting, recreational or cultural events.
Sport events are competitions with ancient origins and today represent the majority of the events sector. Their preeminence is mainly due to their ability to attract a large number of crowds and considerable media coverage and, consequently, to generate an economic impact. The global sports market is characterized by rapid and cyclical growth, based on the organization of major events. The latter represent real economic and sometimes even geopolitical challenges for the host countries. Hosting major sporting events is an opportunity to present the country not only in sporting terms but also in terms of tourism, culture and economy, with a greater contribution to job creation (especially temporary) and income in terms of turnover. From 2017 to 2021, the compound annual growth rate (CAGR) of the market is estimated at 3.58%, according to Technavio.
After hosting major events such as the 2014 FIFA World Cup and the Olympics in 2016, Brazil needs more sports competitions, particularly those that are perpetuated in the calendar. In fact, the country has seen an escape of some big events, such as UFC who has reduced the number of combats in the country, and the IndyCar Series, which has not found an agreement to be sustained.
Football/Soccer alone accounts for a total of R$ 52.9 billion in the economy, which represents 0.72% of Brazil's GDP. Despite the infrastructure improvements resulting from the World Cup and the Olympics, the sector faces a difficulty in terms of investment, which seems to become increasingly scarce. 90% of the resources invested in sports in the country are concentrated in soccer. The players who know how to overcome this adversity will find a huge potential consumer market who for some years now is lacking major non-football related events.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Reviews (5)
The market for the organisation of sporting events - France
Publicado en 22/09/2022 by Laure Lehaut - Le Haut Potentiel
Très clair et didactique. Bien documenté tout en restant synthétique. Beau travail!
Businesscoot Response:
Merci beaucoup Laure pour votre avis qui nous est précieux. Nous sommes ravis d'avoir été à la hauteur de vos attentes!
The e-learning and MOOCs market - France
Publicado en 18/08/2022 by VT KTEK
A very complete study where all sources are cited
The driving school market - France
Publicado en 17/08/2022 by Marie-Anne BOURDIAUX - ECOLE DE CONDUITE ACCELEREE
Study carried out by professionals which allowed me to deepen my knowledge of the market. Too bad that it was already 2 years old, the market being in constant evolution, I would have liked updated figures
The dance school market - France
Publicado en 06/01/2022 by Malcolm Vincent
Many interesting figures on this little studied, poorly known and rapidly developing activity
Businesscoot Response:
Hello Malcolm, Thank you for your feedback. We are very happy to see that you liked our service. :)
The driving school market - France
Publicado en 12/01/2022 by Simon Toffaletti
Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.
Businesscoot Response:
Hello Simon, Thank you for your feedback on our study, we are very happy to contribute to the success of your project. We are also very pleased to see that you liked our service and our pricing. :)