Content of the study

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MARKET OVERVIEW

1.1 Definition and presentation

The academic mentoring market covers all activities for students (primary and secondary education) aimed at enabling them to improve their academic level: private or group mentoring in specific subjects, homework help, holiday internships.

It is at the high school and university level that students make the most use of academic support and studies show that it is the parents who, in most cases, are at the origin of the initiative. A distinction is made between the client (the final recipient of the service: the student) and the applicant (the parents).

The evolution of US market for academic tutoring is driven by the democratization of technology, which has progressively led to an increasing demand for private online courses. Service providers in the industry have indeed been adjusting their offering in order to meet the changing customers’ needs, to unconventional programs available on tablets, smartphones, or laptops that provide greater flexibility and lower cost efforts to the end user.

Companies in the sector, though, have to face the growing relevancy of two alternative solutions which might compromise their positioning: peer-to-peer mentoring and after-school sessions.

The main players in the sector are the Graham Holdings Company , Catapult Learning LLC and Chancelight Inc .

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts 1 sector analyzed
in 40 pages
Method
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Method

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.