The e-learning and MOOCs market - Portugal

E-learning is linked to the vocational training and education sectors. The methodology democratizes access to training, as it allows flexibility in education and access to all users with an Internet connection, regardless of their location. The digital learning market in Portugal is still quite small, but its growth prospects are quite promising; currently, 84.5% of the Portuguese households are connected to the internet, a proportion that is expected to keep on growing at a steady rate. Moreover, computer use in Portugal is also increasing among families. These aspects make the Portuguese e-learning market quite a promising one. The Covid-19 pandemic also served as a boost to the e-learning market in Portugal, with the percentage of people using the internet for undertaking online courses more than doubling between 2019 and 2020. In regards to the platforms being used, the main players are the international platforms such as Coursera or Udemy. However, Portuguese platforms are slowly emerging. While some of these e-learning platforms are independent, most of them tend to be associated to education institutions.  The still embrionic development of the market and the low barriers to entry could, however, encourage the emergence of new players in this market.