The meat market - United States

In line with increased awareness of a balanced and healthy diet, some types of meat (mainly red) continue to decline in volume sales. However, this same trend is a catalyst for growth in demand for premium products as consumers become increasingly willing to pay more for high quality food. In other words, overall sales are not strongly impacted. Globally, Asia accounts for around 44.5% of all meat consumption. This is correlated to the population of Asia. Moreover, as disposable incomes are rising, individuals are looking to consume more meat. In the United States, pork grew the largest in volume terms in 2019 (+3%). Overall, the American market grew by 2% in volume in 2019. This growth is expected to continue, as consumers look for protein sources. In light of this, poultry is the most popular sub-category of meats, accounting for around 50% of sales in the US in 2019. The market share will increase going forward. Local production is increasingly favoured amid meat scandals, but also to support local ecosystems and limit the impact on the environment. The three largest meat processors include Tyson Foods, JBS USA, and Cargill Meat Solutions.