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MARKET OVERVIEW

1.1 Definition and scope of study

L' horticulture corresponds to the art of maintaining gardens and green spaces. According to the interprofession of horticulture, floristry and landscape, horticulture means the production of ornamental plants which are: cut flowers and foliage, indoor and outdoor potted plants, bedding plants (annuals and biennials), perennials, aquatic plants, trees (including Christmas trees), shrubs and flowering bulbs, used for ornamental purposes.

Seeds, vegetable seedlings, forest seedlings intended for reforestation, fruit seedlings intended for tree and fruit production, vine seedlings intended for wine production, aromatic, medicinal and perfume plants not intended for ornamental production are excluded However, some fruit and vegetable plants or shrubs are included in the horticultural sector and products because they are also produced by horticulturists.

There are two distinct modes of horticultural production which are sheltered and the production of great outdoors

The horticultural sector in France counts more than 50,000 companies in the production the distribution and the landscape design which reflects a very nuked . The horticulturists are the leading players in the value chain with about 10% of the companies in the sector . There is then a wide variety of distribution channels, whether direct sales or through wholesalers or retailers (such as garden centres or florists)

Horticultural production is declining (-13.4% between 2013 and 2017) but tends to stabilise since 2015. This decline is the result of a increased import competition and the reducing the number of players in the area

In 2019, 76% of French households bought plants, a figure that has been stable since 2017. However, the average basket diminishes in recent years and consumers are turning to products that cost less

Horticulture should benefit from the growing interest of the French in plants and vegetation. Hardly affected by the Covid-19 crisis, the players could however benefit from an new consumer appeal triggered by containment . We should also continue to see a reduction in the number of production companies and e-commerce to develop . A "pleasure" segment par excellence, horticulture will benefit from the growth of second homes and demographic changes.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.