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1 Synthèse du marché

1.1 Introduction

The water purifier market includes a wide range of products and solutions designed to improve the quality of drinking water. This sector is growing steadily worldwide as more and more people become aware of the importance of having access to safe, contaminant-free water.

The market includes the following technologies:

  • Ultrafiltration: Retains substances from a size greater than 0.1 "micron." Thus, in addition to what micro filtration retains, thanks to the addition of a "Hollow FIBER" filter, it can also stop organic substances such as bacteria and viruses, as well as pyrogenic endotoxins, synthetic dyes, gelatins, colloidal silicon, carbon dust, and else...
  • Reverse osmosis: A plant to purify water from trace pollutants such as pesticides, solvents, metals, and disinfection byproducts. It reduces the total salt content of water, thus also reducing hardness.
  • Microfiltration: Mesh or carbon granulate filters capable of retaining coarser organic molecules such as those responsible for bad odors and tastes in tap water.

The water purifier was invented to purify drinking water and make it safe to consume. From using empirical methods such as boiling and filtering, it has evolved over time through scientific advances. The history of the purifier dates back to at least 1685 when a filter was developed based on sedimentation and sand filtration. In 1746, the first official patent was filed for a purifier, which was later used domestically. During the cholera epidemic in the 19th century, water purification became essential, and industrial purifiers came into operation. Today, the water purification process includes several steps, such as debris removal and biological treatment. [Depuratoriacqualife]

The global water purifier market is set to grow from $30.62 billion in 2022 to $50.66 billion by 2029, with a CAGR of 7.5 percent over the forecast period, 2022-2029 [FortuneBusinessInsights].

1.2 World Market

The global water purifier market is set to grow from $**.** billion in **** to $**.** billion by ****, with a CAGR of *.* percent over the forecast period, ****-**** [***].

Valolore of the global domestic water purifier market World, ****-****, in billions of $ Source: ****

How urbanization negatively impacts water quality is obvious to everybody. Since water ...

1.3 Italian Market

More and more families in Italy are deciding to purchase a water purifier and use this tool to obtain excellent drinking water. In fact, more and more Italians are choosing to use tap water. According to a survey commissioned, among others, by the company Aqua Italia, it was found that ** percent ...

1.4 Imports and Exports

As shown in the graph, both exports and imports are experiencing growth over the past decade, interrupted occasionally by some ups and downs, experienced especially between **** and ****. In ****, both reached a peak never seen in previous years, with $*** million for exports and $*** for imports.

Value of exports and imports of water ...

1.5 Covid-19 impact

Demographic trends, increasing urbanization, and climate change are factors that combine to increase the pressure on water needs, worldwide, in Europe and Italy. The COVID-** pandemic broke out in this context, and it has impacted water resource management globally: the availability of safe and good quality water is a primary prevention ...

2 Analyse de la demande

2.1 Water service in Italy

Coverage of public sewerage and wastewater treatment service in regional capitals

Water in Italy is safe and guaranteed except for some specific cases of local pollution. There are still too many residents without sewage service in regional capitals. In the ** regional capitals and autonomous province municipalities (***), **.* percent of the resident population ...

2.2 Demand drivers

Lower expense: There is great economic convenience in using tap water compared to bottled water. Currently, the average price of bottled water at the supermarket is about €*.** per liter, while the cost of tap water with an integrated purifier is €*.**** per liter. Bottled water costs *.***% more than tap water. In ****, monthly ...

3 Structure du marché

3.1 Photograph of water management in Italy

Italy ranks as the *nd most water-logged country in Europe after Greece, with *** m* of water withdrawal for drinking use per inhabitant, almost double the EU-**+UK average. After being withdrawn, water is distributed to citizens and businesses through a dense water network in the territories. However, Italy's infrastructure is old ...

3.2 Birth of purifiers

Since the water purifier was invented, drinking water undergoes several stages before it flows from the tap into homes. This is because it contains substances that become part of its structure during its journey from springs and aquifers to municipal waterworks. When it seeps into the ground, for example, it may ...

3.3 Performance of major Italian players

Culligan ranks first, with a **** turnover of €*** million. The Culligan company is registered under Ateco code **.**.**, referring to the manufacture of equipment for purifying and filtering liquids and gases for non-domestic use. In the time frame from **** to ****, there was a contraction in turnover, from €** million in **** to €** million in ****. Despite ...

3.4 Distribution channels of water purifiers for domestic use

Domestic water purifiers are distributed in Italy through several channels. Some of the most common distribution channels for water purifiers are listed below:

Specialty retailers: There are physical stores that specialize in selling water treatment equipment, including water purifiers. These stores may offer a variety of brands and models of water ...

4 Analyse de l'offre

4.1 Types of purifiers

The water that is poured directly from the tap is almost drinkable, and suitable for food use by all household members, as seen in the demand analysis. Sometimes, however, because of its poor organoleptic characteristics, it can be unpalatable to the taste. Hence the decision to purchase products to improve the ...

4.2 Insight into osmosis and ionization systems

The best performing and most efficient solution remains the one using the principle of reverse osmosis, with a set that can be installed (***) to block even **.* percent of the impurities present and to ensure a long system life and improved well-being.

Reverse osmosis purifiers are either the storage type or the ...

4.3 Prices of purifiers

The average price of water purifiers for domestic use: The average price is €*,***. The prices of the water purifiers category go from ***€ up to €*,*** as the maximum price quoted by industry professionals. Type of Purifier Average Cost Reverse Osmosis ****€ Ultrafiltration ***€ Microfiltration ***€ Ionization systems ***€ to ****€   In addition to the initial cost, the ...

4.4 Supply trends

Graphene Filters

Among the many fragilities of Italian water resources is the presence of new potentially harmful substances that require effective solutions for purification. A new technology, which uses graphene to enhance polymeric filter membranes, was developed in **** by researchers from the Institute for Organic Synthesis and Photoreactivity (***) of the National ...

5 Règlementation

5.1 Regulation

Purchase incentives

The Drinking Water Bonus, also known as the water purifier bonus, is a ** percent tax credit to purchase and install filtration systems to rationalize and improve the quality of tap water, thus incentivizing households and businesses to reduce the consumption of plastic containers. The measure covers expenditures made from ...

6 Positionnement des acteurs

6.1 Segmentation

  • Culligan
  • Acqualife
  • Better life S.r.l
  • Acquaril
  • Cristallo Italia
  • Kange
  • Alkasystem S.A.S. Di Werner Avoledo & C.
  • Grohe S.p.a

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Better life S.r.l
Cristallo Italia
Alkasystem S.A.S. Di Werner Avoledo & C.
Grohe S.p.a

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