The water purifiers market - Italy (2024)

1.2 World Market

The water purifier market has been valued at $** billion in **** and is expected to register a compound annual growth rate (***) of more than *.* percent between **** and ****. It is expected to grow by **.* percent to reach $**.* billion in ****. In recent years, the market has experienced significant growth as awareness regarding water quality ...

1.3 The European market

The value of the European water purifier market grows steadily from **** to ****. Starting from $**.* billion in ****, it is expected to increase by **.* percent to reach $**.* billion in ****, with a compound annual growth rate of *.** percent. Europe is a largely urbanized region, with individuals enjoying high living standards and disposable incomes. As ...

1.4 The Italian market

Between **** and ****, the value of the Italian water purifier market is expected to grow from €***.* million to €***.* million, marking an increase of **.* percent, at a CAGR of *.** percent considered equal to that of Europe. More and more people are aware of the importance of reducing plastic use and are looking for ...

1.5 Imports and Exports

Between **** and ****, exports of water purifiers to Italy increased by **.*%, from $*** million to $***.* million. Imports grew by **.*%, from $***.* million to $***.* million. However, the coverage ratio, which measures the ratio of exports to imports, decreased by ** percent over the period, from *,*** to *,***. Despite the significant increase in both exports and imports, the ...

2.1 Overview of demand

From **** to ****, average household spending on water in Italy increased by *.* percent, from **.** euros to **.** euros. This increase, while moderate, has been steady over time, with an average annual growth of about *.** euros. In the period under review, the largest increase occurred between **** and ****, when spending rose from **.** euros to **.** euros. ...

2.2 Demand drivers

In ****, the geographical distribution of average monthly household spending on water in Italy shows significant regional differences. Households in the South and Islands had the highest expenditures, with an average of **.** euros per month. In the Center, the average expenditure was **.** euros, lower than in the South and Islands but higher ...

2.3 Urban sewage treatment plants

Treated water from municipal wastewater treatment plants can be a useful source of "unconventional" water supply to supplement the volumes used for a variety of purposes, excluding potable use, such as irrigation, some particularly water-demanding industrial processes, various civilian uses (***). In this sense, they can help reduce primary resource withdrawals and ...

2.4 Trends in demand for water purifiers

Between July **** and July ****, online interest in water purifiers in Italy showed a variable trend. In July ****, the index was **.*, gradually falling to a low of **.* in December ****. In ****, interest picked up again, peaking at **.* in July and remaining high until September. In ****, the index showed renewed growth, reaching **.* in July, ...

2.5 New trends in demand

Demand for water purifiers is growing rapidly globally, influenced by several key trends reflecting changes in consumer behavior, environmental concerns and technological innovations, the main ones being:

*. Environmental Awareness and Sustainability

Reducing single-use plastic: Consumers are becoming increasingly aware of the environmental impact of plastic bottles. Purchasing water purifiers is ...

3.1 The main players in the market

The major domestic water purification companies are as follows:

Culligan: This is a leading water treatment company, founded in **** by Emmett J. Culligan. It offers a wide range of solutions to improve water quality, including water softeners, filtration and reverse osmosis systems, and bottled water delivery services. Headquartered in Rosemont, Illinois, ...

3.2 Value Chain

*. Research and Development (***)

Technology innovation: Development of new filtration and purification technologies, improvement of existing technologies such as reverse osmosis, UV filters, and nanotechnology. Product design: Creating new models of water purifiers that are efficient, user-friendly, and meet consumer needs.

*. Acquisition of Raw Materials

Material Supply: Acquisition of components such ...

3.3 Distribution channels

Distribution of water purifiers involves a variety of channels to reach end consumers, businesses, and institutions. Each channel has its own characteristics, advantages, and target audience. Here is a detailed description of the main distribution channels for water purifiers:

4.1 Types of purifiers

The range of water purifiers on the market diversifies into various types based on the technologies used, the benefits offered, and the different contexts of use. The market offers solutions suitable for a wide range of needs, from domestic to industrial, and from stable to emergency contexts. Choosing the ideal water ...

4.2 Insight into osmosis and ionization systems

The best performing and most efficient solution, however, is one that uses the principle ofreverse osmosis, with a set that can be installed (***) to block even **.* percent of the impurities present and ensuring a long system life and improved well-being.

Reverse osmosis purifiers can be of two types: storage or direct ...

4.3 Prices of purifiers

In addition to the initial cost, the cost of installation, which is around €***, should also be considered, as well as the cost of proper system maintenance, which is necessary for two main reasons, to prevent the accumulation of bacteria that can lurk in the filters due to neglect, and to ensure ...

4.4 Supply trends

In recent years, the market for water purifiers has seen several significant trends emerge in response to growing concerns about drinking water quality and increasing demand for environmentally friendly and efficient solutions, reflecting an evolving market geared to meet the needs of modern consumers who seek efficient, sustainable, and technologically advanced ...

5.1 Regulation

Purchase Incentives

The Drinking Water Bonus **** is a tax credit that covers ** percent of expenses incurred for the purchase and installation of filtration, mineralization, cooling, and food carbon dioxide addition systems. This incentive was introduced to improve drinking water quality and reduce the use of plastic containers. Beneficiaries can be individuals, ...

6.1 Market segmentation

• Culligan
• Grohe
• Brita
• BWT
• Blupura
• Acqua Brevetti
• Pietro Fiorentini
• Depur Padana Acque
• Veolia
• Bernardinello