Summary

The global water purifier market experienced significant growth starting from 2020, with projected expansion from $30.62 billion in 2022 to $50.66 billion by 2029, registering a CAGR of 7.5% during the forecast period from 2022 to 2029. Urbanization has been identified as one of the contributing factors to deteriorating water quality, stimulating consumer preferences towards household water purifiers for better water quality. In Italy, a marked trend towards the adoption of water purifiers has been observed, 28.4% of the population in 2020 distrusting tap water despite high-quality underground water sources.

The Italian market for water purifiers estimated a market value of around 444.7 million euros in 2020. The country's import and export activity in water purifying machinery saw record peaks in 2022, with exports valued at $719 million and imports at $271 million. Germany emerged as Italy's top trading partner in both imports (28% of water filtration machinery) and exports. The COVID-19 pandemic further impacted the global water purifier market by increasing the demand due to heightened water safety concerns and amplified focus on hygiene and health, influencing both household and commercial sectors. However, disruptions in the supply chain could potentially have affected production and availability of purifiers.

Trends and Insights in the Italian Water Purifier Market

The Italian water purifier market is showing a significant uptick in demand as more families are leaning towards purchasing water purifiers to obtain better quality drinking water directly from their taps. In recent years, Italy has seen a considerable shift in consumer behavior with over 70 percent of surveyed individuals indicating a preference for tap water over other sources. Despite the country's robust and controlled water network, there's a notable lack of trust in the quality of tap water, prompting nearly 30 percent of the population to consider water purifiers as a household necessity. A striking factor contributing to this market demand is urbanization, which often leads to a deterioration of water quality, thus raising health and agricultural concerns among the public. Coupled with this is the notable increase in consumer awareness towards household water purifiers that promise an improved level of water quality, fostering market expansion. The Italian domestic water purifier market is a growing sector, with imports and exports showing consistent growth over the last decade, even reaching peaks in 2022. Italy has a trade surplus in this market segment, with substantial exports to Germany, France, the United States, and the United Kingdom. The market is heavily influenced by the overall distrust in tap water's safety, especially in the southern regions and islands where the percentages of distrust can soar.

Moreover, the COVID-19 pandemic has been a catalyst for further market growth. Safety concerns have led to increased demand for household water purifiers, as consumers seek to mitigate health risks through improved water quality. This was further emphasized by the visible disparity in access to safe drinking water between northern and southern Italy. In terms of market opportunities, the Italian water purifier market is influenced by factors such as the economic advantage of using tap water over bottled water, with tap water costing significantly less than its bottled counterpart. A growing environmental awareness also drives the market, as consumers seek to reduce their environmental footprint by minimizing the use of plastic bottles. Health considerations are another strong demand driver, with the purifiers promising not just taste enhancement but also the reduction of water hardness essential for those with kidney concerns. From a regulatory perspective, the "Drinking Water Bonus" incentive provided by the Italian government in the form of a 50 percent tax credit for expenses incurred on water purifiers further stimulates consumer spending in this sector. The Italian market for water purifiers, thus, presents a fertile ground for expansion, driven by consumer preferences for healthier, more sustainable, and economically viable drinking water solutions. With households increasingly aware of the advantages.

Overview of Key Market Players in the Water Purification Industry

The water purification landscape features a range of innovative and customer-centric companies that have established themselves as leading players in providing high-quality water treatment solutions. Their offerings cater to both household and industrial needs, ensuring access to clean and safe drinking water. Here's a look at some of the notable firms that have made a name in the market with their advanced water purification technologies.

Culligan Renowned for reliability and innovation, Culligan stands as a pioneer in the field of water treatment. Its flagship product, the Culligan OsmosisSelfizz, is completely manufactured in Italy and exemplifies the brand's commitment to quality. This versatile under-sink system offers various forms of water, including carbonated, cold, room temperature, and direct from the aqueduct, catering to a range of consumer needs. Priced at around €3,000, it represents Culligan's dedication to providing an exceptional user experience through state-of-the-art purification technology.
FHS Italy FHS Italy's Reverse Osmosis eDRO system showcases cutting-edge features, such as an advanced acoustic alert system that notifications users of leaks or any abnormalities. The system also boasts an illuminated branded logo that offers clear status updates. Equipped with a FACT® filter, it effectively reduces elements like chlorine, sulfur, and various impurities, crafting a more enjoyable and healthier drinking water experience. FHS Italy's attention to user safety and system efficiency speaks to its role as a market leader in water purification solutions.
OSA Waterline OSA Waterline has secured its market position with a diverse product lineup, ranging from the Osmo basic 2.0 to high-end models like the Osmo FAMILY HF 2.0. These systems, which come with an option for a silent pump and high flow rates, meet different user requirements and preferences. Notably, the Osmo FAMILY Gas 2.0 model incorporates carbonation capabilities for users who prefer sparkling water. Although some models can reach a price as high as €10,000, OSA Waterline's offerings reflect the company's faith in providing premium systems that promise both quality and longevity.
Alkasistem distinguishes itself with the AlkaBox Plus ionizer, touted as one of the most complete ionizers available. It not only produces alkaline ionized water but also generates active hydrogen in significant quantities.

The water purifiers market - Italy

Get all the information you need
to understand this market

Buy the full study

Detailed content

Inforamtion

Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 23/06/2023

Update Details

Summary and extracts

1 Synthèse du marché

1.1 Introduction

The water purifier market includes a wide range of products and solutions designed to improve the quality of drinking water. This sector is growing steadily worldwide as more and more people become aware of the importance of having access to safe, contaminant-free water.

The market includes the following technologies:

Ultrafiltration: Retains substances from a size greater than 0.1 "micron." Thus, in addition to what micro filtration retains, thanks to the addition of a "Hollow FIBER" filter, it can also stop organic substances such as bacteria and viruses, as well as pyrogenic endotoxins, synthetic dyes, gelatins, colloidal silicon, carbon dust, and else...
Reverse osmosis: A plant to purify water from trace pollutants such as pesticides, solvents, metals, and disinfection byproducts. It reduces the total salt content of water, thus also reducing hardness.
Microfiltration: Mesh or carbon granulate filters capable of retaining coarser organic molecules such as those responsible for bad odors and tastes in tap water.

The water purifier was invented to purify drinking water and make it safe to consume. From using empirical methods such as boiling and filtering, it has evolved over time through scientific advances. The history of the purifier dates back to at least 1685 when a filter was developed based on sedimentation and sand filtration. In 1746, the first official patent was filed for a purifier, which was later used domestically. During the cholera epidemic in the 19th century, water purification became essential, and industrial purifiers came into operation. Today, the water purification process includes several steps, such as debris removal and biological treatment. [Depuratoriacqualife]

The global water purifier market is set to grow from $30.62 billion in 2022 to $50.66 billion by 2029, with a CAGR of 7.5 percent over the forecast period, 2022-2029 [FortuneBusinessInsights].

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Example online Example in PDF

Do you have a question about this study? +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Culligan

Acqualife

BIOVITAL PROGETTO ITALIA

Better life S.r.l

G.D.R. ITALIA SRL

Acquaril

Cristallo Italia

Kange

Alkasystem S.A.S. Di Werner Avoledo & C.

Grohe S.p.a

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

The water purifiers market | Italy

89 €

What are the figures on the size and growth of the market?
What is driving the growth of the market and its evolution?
What is the positioning of companies in the value chain?
Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € ^{/ study}

378 € instead of 445 € -15%

5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
Save 15% on additional studies purchased
Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.