French market
The avocado market in France
Often regarded (and used) as a vegetable, the avocado is nevertheless a fruit containing a stone and developing from the flower of the avocado tree. Among fruits and vegetables, it has one of the highest energy contents: it is particularly rich in fibre, fats and vitamins (B9, B6, C and E).

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Often regarded (and used) as a vegetable, the avocado is nevertheless a fruit containing a stone and developing from the flower of the avocado tree. Among fruits and vegetables, it has one of the highest energy contents: it is particularly rich in fibre, fats and vitamins (B9, B6, C and E).
The global avocado market has recorded one of the highest growth rates in the food industry in recent years, with European consumption, for example, increasing 2.2-fold between 2008 and 2018. The main producing countries are in Central or Latin America, including Mexico, Peru and the Dominican Republic.
However, avocados are also grown in Europe, in southern Spain, and even in France, in Corsica and the south-east. In France, the market is also growing, with consumption rising by 30% between 2017 and 2018. It is Europe's largest market, ahead of Great Britain and Germany. Avocado imports have therefore been increasing for several years. Many fruit and vegetable wholesalers, often based in Rungis, such as Primouest Impex, operate in this market.
Market drivers include healthy eating, flexitarian and vegan trends. Organic avocados are also becoming increasingly popular. Another trend is guacamole, an avocado-based sauce, linked to the success of Mexican food in recent years. Avocados are also used in Japanese cuisine (sushi, poke bowls, etc.), which has likewise grown in recent years.
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Food, retail and consumer goods

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Health, beauty and personal services

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