The French baby food market is valued at around 1.2 billion euros, Global growth in the infant milk market is driven by strong demand from China, where parents place great trust in foreign brands. The global market is highly concentrated, dominated by giants such as Danone and Nestlé, which together account for 80% of the market. The market is divided into two segments: infant milks, valued at 980 million euros, and diversification foods such as compotes, purées and yogurts, which account for 220 million euros. Confidence in brands remains an essential factor in consumer choice, particularly after the salmonella scandal at Lactalis and the contaminated milk scandal in China. The number of births, at around 730,000, is falling The organic baby food market is growing by 30% a year, and represents over 15% of the market. Distribution channels for baby food are mainly supermarkets and hypermarkets, which account for 90% of infant milk sales. Pharmacies account for a smaller share. French i
