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Summary and extracts

1 Market overview

1.1 Definition and scope of study

The truffle is the name given to certain species of mushrooms that are found in the soil and grow in symbiosis with roots of several plants. A single fungus can bring different truffles to life.

There are two main categories of truffles on the market :

  • The black truffle or the Périgord truffle which is found in calcareous soils, under truffle trees 1 to 15 cm deep
  • The white truffle, the most popular and expensive variety on the market that is found mainly in Italy and Croatia

The truffle market consists of a multitude of small players who are farmers, who harvest and distribute their products.  Much rarer than the black truffle since it cannot be cultivated and growing spontaneously in specific regions, the white truffle is extremely delicate and can only preserve its aroma and taste for a week. Some players are fighting to continue modernizing the sector and to find support from public authorities.

In 2016, truffles of a species native to the United States were discovered for the first time in Brazil. The spores were found more specifically in the walnut-pecan forests of the region of Santa Maria and Cachoeira do Sul, in the center of Rio Grande do Sul. The challenge now is to try to make their use possible in the professional kitchens around the country. Obviously the Brazilian truffle is not comparable to the European one, but it impressed renowned chefs who had the opportunity to evaluate it, showing a lot of promise for commercial use in the coming years.

List of charts presented in this market study

  • Revenus prévisionnels du marché de la truffe
  • Récolte de truffe dans les principaux pays producteurs
  • Répartition de la production mondiale de truffes par variété
  • Dépenses alimentaires hors foyer selon le type de milieu
  • Récolte de truffe dans les principaux pays producteurs
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Latest news

Urbani Tartufi invests 8 million euros to expand a plant dedicated to truffles - 22/12/2023
  • Year Urbani Tartufi was founded: 1852.
  • Main location: Scheggino (Perugia).
  • Planned expansion: Doubling the farm area by adding 8000 square meters, for a total of 16000 square meters.
  • Investment for expansion: About 8 million euros.
  • Main foreign markets:
    • U.S. presence: Urbani Truffles USA with 60 employees and locations in New York, Miami, Chicago, Los Angeles, Las Vegas and San Francisco.
    • Expansion in Asia: Plan to open branches in Hong Kong, Tokyo, Singapore and Bangkok within a year.
  • Total revenues in 2022: 85 million euros, with 18% growth.
  • Revenue target for 2025: To exceed 100 million euros.
  • Truffle production target for the current year: 300 tons.
  • Eco-friendly line introduced: "Natural Philosophy" with eight products in recyclable packaging.
  • Truffleland: Company dedicated to growing truffle trees, with a volume of more than 150 thousand trees per year.
  • Urbani Truffle Museum: Founded in 2012 and dedicated to founder Paolo Urbani, located in Scheggino.
  • Urbani Truffle Academy: Training place for chefs and gastronomy experts from around the world.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Urbani Tartufi

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