Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market summary

1.1 Definition and scope of study

The fitness market encompasses all sports centers where you can enjoy physical activity linked to the well-being of your body. Typically, fitness centers offer individual exercise, group classes, personalized supervision and relaxation, with spa and zen rooms, for example.

In addition to fitness clubs, the fitness market has recently come to include apps offering personal trainers, outdoor fitness communities, as well as apps and connected objects for measuring performance.

Worldwide, the fitness sector is expanding, driven by increased health awareness and higher disposable income. The worldwide compound annual growth rate is estimated at 7.67% from 2023 to 2030.

The French market is experiencing the same trend. Although the health crisis and the successive confinements that accompanied it have had a major impact on the fitness industry, gyms have been able to innovate and adapt. Visitor numbers have now picked up and are once again showing good growth prospects.At the same time, as the market develops, competition increases, putting pressure on prices. At the same time, the range of services on offer is constantly evolving, with more personalized and affordable solutions.

1.2 Robust growth on the global market

Size of the fitness market World, ****-****, in billions of USD Source: ****

In ****, the global fitness industry is valued at over $*** billion, up from **** after a period of growth between **** and ****. Growth in demand is mainly due to increased health awareness, and in particular the fight against obesity, which remains a ...

1.3 A geographically concentrated European market

the European market is worth mentioning for its size; although smaller than the US market, Research and Markets rican market, in ****, Research and Markets estimates the European fitness market at **.* billion euros, for a total of around **.* million members in European fitness centers. European fitness market Europe, ****-**** Source: Research and ...

1.4 The strength of domestic market signals

With *.* million people registered by the end of ****, the fitness market has reached *.** billion euros. [***]. This trend is set to continue until at least ****, underpinned by three main factors:

The major ambitions of well-known networks such as L'Orange Bleue, Keepcool and Neoness, which will stimulate demand. French people's growing interest in ...

1.5 The effects of the Covid-19 pandemic on the fitness market: A shrinking market

Fitness gyms sales index France, ****-****, Base *** in **** Source: ****

On the one hand, we note that fitness gyms have obviously suffered from the *st confinement (***). On the other hand, we can also see that the recovery has begun slowly for fitness centers, insofar as the sales index for the November-December-January-February ****/**** period ...

2 Demand analysis

2.1 The growing popularity of fitness among the French

The fitness market is profoundly impacted by the growing number of French people practicing sports. While some of their sporting activities are purely for leisure, others are motivated by an awareness or even a trend towards sporting activities for health or aesthetic reasons. In January ****, a survey conducted by Odoxa revealed ...

2.2 Demand trends

Interest in fitness is highly cyclical

Fitness" searches on Google Trends France, ****-****, in index of google trends searches Source: ****

The graph above represents the proportion of searches for a given term in a given region over a given period of time, relative to when it was most searched for (***). Thus, ...

2.3 The impact of the global pandemic on the fitness market: towards an increase in home sports practice

In a report by INJEP (***), compared with **% in ****.

Main place of sporting activity France, ****/****, in Source: ****

We can see that sport at home is becoming firmly rooted in French habits. Indeed, this is underlined by the rise in the percentage of home sports practice, which was **% in **** excluding confinement , compared with ...

2.4 OpinionWay survey on brand awareness (exclusive)

As part of our partnership with MFP, we conducted a survey on the awareness of gyms in France in ****.

Here are some of the results:

French people's favorite gyms France, March ****, in Source: ****

In the fitness market, three leaders stand out for their strong positioning. Basic-Fit leads the way with a ...

3 Market structure

3.1 Market overview, the different structures: gym, fitness center, sport-health centre

According to the Robert dictionary, fitness is a "set of activities designed to maintain physical fitness by means of exercises performed with the aid of equipment". However, several places and gyms exist, so here's a quick overview:

Source: ****

All these centers and gyms generally offer cardio, strength training and stretching equipment. ...

3.2 Companies and workforce: a dispersed and increasingly saturated market

companies and employees of fitness center activities

Industry, companies and jobs France, ****-****, in units Source: ****

In ****, *,*** companies were registered under NAF code **.**Z, which covers fitness and body-building clubs and centers, with **,*** employees. Despite the drop recorded in ****, these figures have overall increased by **% and **% respectively since ****, testifying to a ...

3.3 The players: a highly fragmented market with no omnipotent player

There are several different types of player: there are very high-end gyms offering maximum on-site comfort, but also intermediate gyms and, finally, low-cost gyms which have disrupted the market over the last ten years by offering significantly lower subscription prices. The democratization of fitness and the exacerbation of competition have enabled ...

4 Offer analysis

4.1 Room comparison: room rates, activities

Different fitness packages

Source: ****

Pricing is an ongoing war and remains an essential aspect for companies to differentiate themselves, which is why prices vary widely between clubs.

The lowest package available is €**.**/month, but there are also "luxury" fitness gyms, particularly in the Paris region, such as Club Blanche or La ...

4.2 The digitization of supply

Like most sectors, the fitness market is no exception to the trend towards digitalization, which has been further accentuated by the COVID-** health crisis and confinements. Practising at home with the aid of CDs, watching classes on TV or on the internet, has been around for years, but "digital fitness" hasrique" ...

4.3 Sports nutrition, a lever for fitness centers

Several centers have partnerships with sports nutrition brands. Basic Fit and Fitness Park, for example, both offer the Yanga sports drink in their gyms.

Having nutrition offers within gyms is a way of increasing revenue, especially as the sports nutrition market is booming. The Lactalis Group highlights this in an article ...

4.4 Growing fitness communities

Community applications, such as Meetup, enable the creation of low-cost outdoor fitness practice groups. Many fitness centers and gyms offer an online coach service, which helps build customer loyalty and makes digitization an added value of the gym presence. The aim is to go beyond the gym and accompany the customer ...

5 Rules and regulations

5.1 Regulations

In theory, no diploma is required to open a gym. However, staff and trainers must hold a state diploma in order to work in the establishment. Here is a list of diplomas relevant to this activity: Brevet d'Etat d'éducateur sportif option métiers de la forme, BPJEPS, DEUST des métiers ...

6 Positioning the players

6.1 Player segmentation

6.2 Online market share of gym brands in France

Based on estimates of Internet traffic in France for the various brands, we can obtain an initial estimate of the market shares of the main gym brands in France.

These data are obtained from access to databases, including SEMRUSH, and enable us to compare websites with each other over a given ...

  • Neoness (Group3S)
  • Vita Liberté
  • KeepCool
  • L’Orange Bleue
  • Club Movin
  • Basic-Fit
  • CMG Sports Club (Club Med Gym)
  • Curves
  • MMA Factory
  • UFC GYM
  • L'Appart Fitness
  • N4 Brands Fitness Boutique
  • Zumba Fitness France
  • Fitness Park Group
  • GigaFit
  • Elancia
  • BodyHit
  • Iron Bodyfit
  • Miha Bodytec
  • On Air Fitness (Keep Cool groupe)
  • Resofit Les Clubs
  • Wake Up Form
  • Wefit club
  • Planet Fitness Equipements
  • Magic Form (Groupe Mateus)
  • Liberty Gym
  • Vert Marine
  • Les Cercles de la Forme
  • Pro Trainer
  • MyoTec
  • Gymlib

List of charts presented in this market study

  • Past trends in the health and fitness club market
  • Size of the fitness equipment market
  • Fitness market forecasts
  • Geographical breakdown of the fitness market
  • Fitness market size by country
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

How Basic-Fit, Europe's leading fitness company, made its mark in France - 25/01/2024
  • The Dutch king of low-cost fitness has opened 800 clubs in France since 2014. It is aiming for 1,200 by 2030.
  • 1400 clubs in six countries, 60% of them in France.
  • Listed on the stock exchange, Basic-Fit expects to exceed sales of one billion euros in 2024, after completing more than 200 openings in the year.
  • The sector (5,000 gyms in France) ended 2023 on a record high, with sales of over 2 billion euros (+5% on 2019)
  • Thanks to 5 million subscribers (+1.5%). Basic-Fit is in first place, ahead of Keepcool-Neoness, Fitness Park and L'Orange Bleue.
  • These players control half the sector, according to Union Sport & Cycle, the industry's professional organization.
Basic Fit: Rapid rise of the gym leader - 23/01/2024
  • Basic-Fit has opened its 800th French establishment on the Champs Elysées.
  • Basic-Fit has been present on the French market for 10 years.
  • The gym chain has almost 2 million members.
  • In France, only 9% of people work out indoors, compared with over 20% in the United States.
  • Basic-Fit gyms are typically 1,500 m² in size, with seven large training areas.
  • The group has set up 90 new clubs in 2020, and 81 in 2021.
  • With 135 new units in 2023, Basic-Fit has opened the most stores in France, even ahead of Action supermarkets.
  • The gym chain plans to open around 100 new clubs in 2024, to reach 1,200 clubs across France by 2030.
  • Basic-Fit first targeted towns with populations of over 30,000, and now those with less than 30,000, where over 38 million French people live.
How Fitness Park reached the million member milestone | Fitness Park reaches the million member milestone. - 22/10/2023
  • Number of sports clubs: 276 (including 242 in France).
  • Number of clubs in 2015: approx. 40
  • Increase in registrations since 2021: 58%
  • Brand rank in the French sector: 1
  • Number of franchisees: approx. 80
  • Number of employees: 120
  • Opening of around 100 new locations each year in Spain, Portugal and Morocco
  • Royalties on each franchise: 6%
  • Sales generated last year: 230 million euros.
Sports facilities: Keepcool and On Air projects in Nîmes - 11/09/2023
  • By 2021, the French gym market will be worth 2.6 billion euros.
  • Keepcool has set up its fifth franchise in Marguerittes, Gard.
  • Keepcool took over the Neoness brand, which has 30 gyms.
  • On Air has passed the 100,000 member mark by 2023, spread across 32 clubs.
  • Keepcool has nearly 270 clubs in France, Belgium and the French overseas territories.
Gymlib and Cercles de la Forme join forces - 25/05/2023
  • Gymlib and Cercles de la Forme collaborate
  • 27 Cercles de la Forme clubs available to Gymlib subscribers
  • 2800 weekly group classes
  • Les Cercles de la Forme500,000 employees benefit from the Gymlib offer
Fitness Boutique is committed to French manufacturing for its exercise bikes. - 09/03/2023
  • N4Brands began in 1999 with Fitness boutique, the first e-commerce site dedicated to fitness equipment and sports nutrition
  • 116 physical sales outlets in France, Belgium and Morocco
  • The 200-employee company opens between eight and ten stores each year
  • Top-of-the-range exercise bike made in France, available to the general public at around 3,500 euros

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Neoness (Group3S)
Vita Liberté
KeepCool
L’Orange Bleue
Club Movin
Basic-Fit
CMG Sports Club (Club Med Gym)
Curves
MMA Factory
UFC GYM
L'Appart Fitness
N4 Brands Fitness Boutique

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the Fitness Market | France

99 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

Pack 5 études (-15%) France

75.6 € / study
378 € instead of 445 € -15%
  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676