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- Number of pages : 30 pages
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- Last update : 12/12/2021
Summary and extracts
1 Riepilogo del mercato
1.1 Definizione e introduzione
Le bevande energetiche sono una parte importante della sotto-categoria di "soft-drinks" Secondo il Ministero della Salute francese, le bevande energetiche sono "bevande che contengono alte dosi di sostanze di caffeina come guaranà, taurina, ginseng, e altri. Si tratta di bevande vendute con l'ambizione di stimolare gli sforzi fisici e intellettuali. [ Ministre des Solidarités et de la Santé ]
Le bevande energetiche in questo studio sono da distinguere dalle bevande che sono progettate per soddisfare le esigenze specifiche degli atleti prima, durante e dopo l'esercizio fisico, e sono arricchite con minerali e vitamine.
Il sito il mercato mondiale delle bevande energetiche è in rapida crescita, e si prevede che continuerà a crescere nei prossimi anni, dove l'Asia-Pacifico è all'avanguardia.
Il mercato interno dovrebbe superare il mercato mondiale in crescita. Ciononostante, il segmento delle bevande energetiche rimane piccolo rispetto ad altre bevande simili e i consumi in Francia sono ancora modesti. Analogamente al mercato mondiale, la Francia è dominata da Red Bull e Monster. Nonostante l'evoluzione del mercato sia stata verso una maggiore segmentazione in termini di un maggior numero di aziende e prodotti, le private label stanno lottando per tenere il passo con i giganti del settore, superate soprattutto dai massicci budget di marketing utilizzati da Red Bull e Monster
La commercializzazione di bevande energetiche in Francia è stata oggetto di molti dibattiti sulla salute pubblica, che a loro volta hanno imposto un sistema di vendita supervisionato
List of charts
- Energy drinks market size
- Red Bull worldwide sales
- Energy drinks market size
- Volume and retail sales of non-alcoholic beverages by category
- Number of energy drink consumers
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Latest news
Coca-Cola: solid health in Q4 thanks to higher prices | Coca-Cola reports solid Q4 results. - 14/02/2023
- 4th quarter sales: $10.1 billion
- Sales up 7% year-on-year
- Quarterly net profit: $2 billion
- Price/mix effect for the quarter: up 12
- Sales of soft drinks, water, energy drinks, tea and coffee: stable
- Sales of juices, dairy products and plant-based beverages down 7%
- Organic growth forecast for 2023: between 7% and 8%
Pepsico cuts its workforce in France - 09/12/2022
- Pepsico prepares to cut 100 jobs in France
- The company generates sales of 1.3 billion euros in France, with 600 employees
- Pepsi employs 300,000 people worldwide
Pepsi goes for Celsius, the new beverage star. - 04/08/2022
- Celsius is a Florida-based producer of fruit-flavored energy cans with no additives or preservatives
- 8.5% stake acquired
- Celsius valued at $7.8 billion
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