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Synthèse
The global ready meals market has been growing, with an average annual increase of around 5.1% expected between 2022 and 2030, when it is expected to reach a value of 244 billion euros. Frozen meals dominate the market, with frozen pizza as the flagship product, and canned meals are expected to experience the fastest growth over this period. Despite a mature and sluggish French market, innovations such as vegetarian dishes, gluten-free meals and biodegradable packaging are gaining ground. In France, the ready-cooked meals market is estimated at over€1 billion in 2021, up 1.3% on 2020. French exports of ready-made meals went mainly to Belgium, the UK, Spain and Germany. Large companies and supermarkets/hypermarkets dominate distribution and production, although start-ups and digital platforms like FoodChéri are emerging and focusing on the delivery of high-quality, healthy and conveniently accessible meals.
Contemporary dynamics of the ready-cooked meals market in France
In France, the ready-made meals sector is undergoing significant change. As a sign of the market's maturity, consumers are now showing a preference for variety, both in terms of recipes and food sizes.traditional meats to include vegetables, seafood and fish, thus meeting higher quality requirements. This change was partly triggered by the horsemeat debacle that shook the market, precipitating a trend towards diversification and quality control. The complex dance of the supply chain is becoming increasingly evident, with retailers replacing manufacturers, while new meal preparation companies vie for market share traditionally held by industry heavyweights.
While the global sector seems to be on an upward trajectory, the French market is cautiously optimistic. Consumers regard ready-made meals as unsavory, and this is an obstacle to market development. As a result, manufacturers are investing in innovation - launching new vegetarian and gluten-free options and even venturing into biodegradable packaging solutions.
Dominant market players such as Sodebo and Fleury Michon can be found on the shelves of giant supermarkets and small local stores, forming a complex tapestry with other entities such as Carrefour and Auchan, as well as dynamic digital platforms like Weight Watchers. Analysis of consumer behavior reveals some interesting insights into ready meal consumption habits. A significant proportion of the population, around 80%, would turn to these products at lunchtime, citing time-saving and convenience as their main motivations.
In addition, affordability plays a role in consumption rates, with more modest households tending to use these products more. Age groups are not left out, with young people aged 18 to 24 being the most likely to indulge in ready meals. In terms of product popularity, meat dishes come out on top, adopted by almost 85% of the population, while potato dishes lag well behind. Despite this hierarchy, one trend is observable across all categories: fresh, canned and frozen ready meals are all gaining in popularity with French consumers. Underlying drivers of demand include urbanization, commuting considerations, the origin of ingredients and shorter meal preparation times.
Profile of key players in the ready-to-eat market landscape
The ready-to-eat meals market is characterized by a dynamic mix of established companies and emerging start-ups that contribute to the sector's dynamism and competitiveness.
The most notable participants include:
Caterers
- Fauchon: Renowned for its luxury gastronomy, this caterer has extended its expertise to the ready-to-eat market, offering gourmet selections designed for convenience without sacrificing the culinary excellence for which it is known.
- Lenotre: Another titan in high-end catering, Lenotre is renowned for its exquisite dishes, and its entry into the ready-made meals market continues its tradition of quality and refined taste.
The manufacturers:
- Sodebo: a family-run company particularly known for its sandwiches, pastaboxes and pizzas
- WWW France (formerly Weight Watchers): **With a focus on health and wellness, this player offers ready-to-eat meals that are both practical and tailored to weight management and dietary goals.
- Fleury Michon: A well-known brand in France, Fleury Michon excels in producing a wide range of ready-to-eat options, from charcuterie to complete meals, with an emphasis on taste and nutritional balance.
- Bjorg (Ecotone): An organic-focused brand that has successfully developed in the ready-to-eat market, offering dishes that meet the needs of health-conscious consumers who favor sustainable, organic ingredients.
- Marie: Positioned in the chilled and frozen meal segments, Marie offers a mix of traditional and modern dishes that aim to provide family-friendly flavors in a convenient format.
- Sushi Shop Restauration: As its name suggests, Sushi Shop specializes in supplying sushi and other Japanese dishes in a ready-to-eat format, responding to the growing demand for Asian flavors.
- William Saurin: A long-standing player in the canned ready meals market, William Saurin offers hearty French dishes renowned for their convenience and long shelf life.
Distributors:
- Carrefour France: One of the giants of the supermarket chain, Carrefour supplies a variety of ready-made meals under its brand, including organic products and special diets.
- Auchan Retail: Another retail heavyweight, Auchan offers ready-made meals that meet consumers' needs
- Picard: Titan of the frozen food segment, Picard offers a wide range of ready-made meals that appeal to consumers looking for quality and variety. Their frozen products range from traditional French cuisine to international flavors, adapting to a wide range of palates.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 27/04/2023
Sommaire et extraits
1 Market overview
1.1 Market definition
Ready-to-eat meals are fast-moving consumer products that must only be reheated or prepared as little as possible before eating. They can be found in various forms: canned, vacuum-packed, or frozen. According to the INSEE definition, ready meals are prepared dishes that are ready to eat (prepared, seasoned, or cooked).
These ready-to-eat products are distributed in supermarkets or small local stores and enable employees or families to eat quickly without the hassle of cooking at home.
Today, we are witnessing a diversification of recipes - quantitatively and qualitatively - and of the foods used - meat, vegetables, seafood, fish - to suit new market segments with higher quality requirements, particularly after the scandals that hit the market in 2013 with the horsemeat fraud.
The production chain is also becoming more complex, with distributors starting to manufacture their products and with the emergence of these young ready-made meal companies seeking to challenge the control of a few large corporations.
The global market for ready-made meals is growing, and according to specialists, it will grow by an average of around 5.1% a year between 2022 and 2030.
However, the French market is more mature and less dynamic. Ready-made meals are considered unhealthy by some sections of the population, and the market will have to overcome this view if it is to continue to evolve. However, the market's many innovations are paying off. Most manufacturers offer new vegetarian and gluten-free ranges, and some even invest in biodegradable packaging.
Players in this market include ready-to-eat manufacturers such as Sodebo and Fleury Michon and the supermarkets and hypermarkets where most ready-to-eat products are sold. These include Carrefour and Auchan and smaller outlets such as Franprix and grocery stores. Sometimes, retail chains can also be manufacturers: this is the case with Carrefour, Franprix, and Marks and Spencer. Digital players, such as Weight Watchers, also deliver individual ready-to-eat meals for consumption both at home and away from home.
1.2 A growing global market
Frozen meals represent the largest market share in **** and are set to maintain their lead over the forecast period thanks to a wide range of products with long shelf lives and consumer convenience. Frozen pizza is the most popular frozen-ready meal, significantly contributing to global revenues. Also, due to their convenience, ...
1.3 France: a major market for ready-made meals
In France, the ready-cooked meals market is estimated at over €* billion in ****, up +*.*% in ****. Between **** and ****, the market was relatively stable before increasing in ****.[***]
French ready meals market France, ****-****, in millions of euros Source: ****
The majority of French people say they consume ready-made meals on an occasional or regular ...
1.4 France's foreign trade
French exports of ready-made meals:
Main export destinations for ready-made meals France, ****, millions of euros Source: French Customs The vast majority of French exports in **** were destined for * countries: Belgium, the UK, Spain, and Germany. These four countries represent a total export value of over ***.* million euros in the same year, ...
1.5 The impact of Covid-19 on the ready-made meals market
Against all expectations on the part of market players, the coronavirus crisis has boosted sales of ready-made meals in France. Ready-made meals have the advantage of being cheap, easy to store, and easy to cook. Against a backdrop of economic crisis linked to the pandemic and the waves of fear that ...
2 Demand analysis
2.1 Consumer profile
Ready meal consumption by time of day
According to a study published in **** by the Institut National de la Consommation, **% of those surveyed would consume ready-made meals more frequently at lunch than at dinner. The main reasons cited are time-saving and convenience.
Consumption occasions for ready-made meals France, ****, in Source: ****
Ready ...
2.2 Demand for prepared meals by product category
Aggregated demand:
Data from France Agrimer's latest **** study published in **** shows that the hierarchy of prepared dishes from most consumed to least consumed has not changed over the ****-**** period. We can, therefore, imagine a stable trend over the years, which continues today despite possible changes in proportions. Over the entire ...
2.3 Demand drivers
According to the French Ministry of Agriculture'sprêt à manger report , urbanization is one of the factors driving the consumption of ready-made meals. Housing is being concentrated on the outskirts, while jobs are increasingly located in city centers (***). The commuting involved in this double concentration reduces the amount of time French people ...
2.4 An increasingly demanding market
Rapid consumption
Increasingly, consumers are turning to home and office delivery services for their lunch and dinner needs. With a market capitalization of just under $*.* billion, Deliveroo is a potential threat to the market for ready-made meals consumed by workers who prioritize speed and consumed ready-made meals until now[***].
Product ...
3 Market structure
3.1 Market organization and distribution
The market can be broken down into two main categories:
Manufacturers (***). Distributors (***).
The manufacturers ' market is an oligopoly, with a few companies controlling the market (***).
Ready meal distribution:
There are no exact statistics on the distribution of ready-made meals in supermarkets. However, it is possible to give an overview using ...
3.2 A market dominated by large companies
A handful of major companies dominate the French market with brands distributed in large and small stores.
Breakdown of the total number of ready-to-heat microwave meals France, ****, in % Source: ****
Several insights can be gleaned from this data. First, we can segment the market into * roughly equal parts regarding market share.
The ...
3.3 The French production fabric
As can be seen from the graphs below, the number of players in the ready meals market is growing. The market is becoming slightly denser, with new players entering the market at a rate of around *% per year.
Number of companies in NAF code **.**Z - Manufacture of prepared meals France, ...
4 Offer analysis
4.1 Product typology and production processes
Product classification:
The ready-made meals available on the market are numerous. We can begin by classifying them according to the type of products used in their manufacture:
meat-based ready meals ; pasta-based ready meals ; fish-based ready meals; potato-based ready meals; pizzas/quiches/pies/pies.
They can also be classified according to the ...
4.2 Offers in all price ranges
Ready-made meal prices
Prices for ready-made meals vary little - most are between €*.* and €*. However, it is possible to note a few differences depending on the nature of the products available on the websites of the major retail brands:
The "classic" range, whose products are nothing special - famous chefs neither ...
4.3 An offering undergoing a complete makeover
Moving upmarket with certain ready-made meals:
At a time when the range of ready-made products is expanding with distributors' brands, companies that have been present on the market for a long time, or new entrants, are seeking to distinguish themselves by offering upmarket products. This trend is reflected in the development ...
5 Regulations
5.1 Current regulations
Health scandals regularly make the headlines (***), despite the rules in force, the main points of which are[***]:
In the case of heat preservation
Raw materials: must be fit for consumption and show no signs of deterioration; Packaging - storage: As soon as cooking is complete, food must be packaged and stored ...
6 Positioning the players
6.1 Segmentation
- Fauchon
- Picard Surgelés
- William Saurin (Cofigeo Groupe)
- Marie (LDC Groupe)
- Fleury Michon
- Weight Watchers
- Bjorg (Ecotone)
- Auchan groupe
- Marks & Spencer
- Feed
- Foodchéri
- Nestor (Elior)
- Sushi Shop Restauration
- Lesieur (Avril Groupe)
- Rivière Maison
- Guyader Gastronomie
- Euralis
- Le Graët Groupe
- Raynal et Roquelaure (Cofigeo Groupe)
- Cofigeo
- Armor Cuisine (Dupont Restauration Groupe)
- Dupont Restauration
- Maître Coq (LDC Groupe)
- Gendreau Groupe
Liste des graphiques
- Estimation de la croissance du marché mondial des plats cuisinés
- Répartition de la distribution des plats cuisinés
- Répartition des achats annuels de plats préparés par les ménages français
- Répartition des ventes de plats cuisinés par catégorie
- Marché français des plats cuisinés
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Dernières actualités
Fleury Michon, le roi du jambon qui parie sur le végétal avec des tranches de légumes - 28/03/2024
- - Chiffre d'affaires de Fleury Michon : 795 millions d'euros.
- - Produits proposés : trois produits à base de légumineuses (lentilles corail, pois chiches, haricots blancs)
- - Marché visé : 50 % de consommateurs se disent flexitariens en France.
- - Recul annuel du marché du jambon de porc : 2 % à 3 % en volume depuis 2015
- - Estimation du marché des produits végétaux en grande surface au rayon traiteur : près de 150 millions d'euros, en hausse d'environ 3 % en volume.
- -Part de marché de Fleury Michon sur le "sans nitrites" : 62 % de ses ventes.
Auchan a connu un nouvel exercice « difficile » en 2023 - 22/02/2024
- -Perte nette Auchan en 2023 : 379 millions d'euros
- - Bénéfice de l'année précédente : 33 millions d'euros
- - Position d'Auchan dans le secteur de la distribution en France : 5ème
- - Produit des activités ordinaires (chiffre d'affaires) en 2023 : baisse de 1,7% à 32,9 milliards d'euros
- - Part des hypermarchés dans le parc de magasins Auchan : 21%
- - Acquisition de magasins Casino par Auchan et Intermarché : 70 supermarchés, 26 hypermarchés dont cinq d'une taille supérieure à 9.000 m2, et deux drives
Auchan : Nouveau Départ - 06/12/2023
- Fondation d'Auchan par Gérard Mulliez en 1961.
- Les hypermarchés Auchan représentent 80% du chiffre d'affaires de la société.
- La part de marché d'Auchan est passée de plus de 10% il y a cinq ans à 8,4% actuellement.
- Echec de la tentative de rachat de Carrefour par la famille Mulliez en octobre 2021.
- Auchan et Intermarché cherchent à former une alliance pour l'achat de produits, ce qui leur donnerait une part de marché combinée de 30%.
- Auchan et Intermarché ont tenté de se partager près de 300 hypers et supermarchés que Casino doit vendre.
À quelques semaines de Noël, Picard présente sa nouvelle feuille de route - 02/12/2023
- Picard réalise 25% de ses ventes durant la période de Noël.
- 2 millions de bûches sont vendues.
- Picard a 1 100 magasins, dont 40 en franchise.
- Le chiffre d'affaires de Picard: 1,7 milliard d'euros en 2023.
- Picard a 5 000 employés.
- L'entreprise a entre 1 200 et 1 300 références produits et elle introduit 250 à 300 nouvelles références chaque année.
- La compagnie lance un nouveau service traiteur dans 20 magasins
Maître Coq maintient ses recrutements malgré la baisse de la consommation - 13/11/2023
- Volailler vendéen
- La filiale du groupe Sarthois LDC accroît ses lignes de production de poulets panés et de produits marinés rôtis de type Coq'ailes, Wings et Ribs.
- Le groupe LDC de Saint-Fulgent (Vendée) emploie 2.600 salariés sur 10 sites
- Maître Coq consacre une bonne partie de ses investissement à la robotisation des abattoirs
- Maître Coq a réalisé un chiffre d'affaires de 710 millions d'euros 2023
- Maître Coq compte 2.600 salariés sur 6 sites de production (5 en Vendée et 1 en Auvergne), 1 plateforme logistique et 1 siège social en Vendée
Repas sans viande : Lesieur installe sa popote végétale au cœur des repas - 08/10/2023
- Lesieur a été créé en 1908. Lesieur a été acquis par le groupe Avril en 2022.
- Lesieur vise à conquérir 5% du marché du végétal d'ici à deux ans.
- La croissance du marché du végétal est de 5%.
- Le marché du végétal représente près de 430 millions d'euros, il regroupe les ventes de boissons végétales, d'ultrafrais et de traiteur frais.
- Lesieur prévoit de sortir de nouvelles recettes en 2024 et 2025.
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the ready meal market | France
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- 03/04/2024 - Mise à jour des données financières de l'entreprise Auchan groupe
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- 04/11/2023 - Mise à jour des données financières de l'entreprise Feed
- 02/10/2023 - Mise à jour des données financières de l'entreprise Fauchon
- 01/10/2023 - Mise à jour des données financières de l'entreprise Auchan groupe
- 03/08/2023 - Mise à jour des données financières de l'entreprise Picard Surgelés
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- 21/02/2023 - Mise à jour des données financières de l'entreprise Bjorg (Ecotone)
- 21/02/2023 - Mise à jour des données financières de l'entreprise Marie
- 21/02/2023 - Mise à jour des données financières de l'entreprise William Saurin (Cofigeo Groupe)
- 21/02/2023 - Mise à jour des données financières de l'entreprise Sushi Shop Restauration
- 20/02/2023 - Mise à jour des données financières de l'entreprise Lenotre
- 01/02/2023 - Mise à jour des données financières de l'entreprise Feed
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