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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 23/12/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito dello studio
La bicicletta è un veicolo terrestre a propulsione umana classificato come ciclo e composto da due ruote in linea, che le danno il nome. La forza motrice è fornita dal pilota, di solito in posizione seduta, per mezzo di due pedali che azionano la ruota posteriore tramite una catena a rulli. Esistono diversi tipi di biciclette, i più noti sono: le biciclette olandesi, le mountain bike, le mountain bike (VTC), le biciclette pieghevoli, le cargo bike e le biciclette da strada.
Il mercato globale delle biciclette dovrebbe crescere ad un il tasso di crescita sarà un costante 2,4% all'anno tra il 2020 e il 2027 Questa domanda è guidata dall'Asia, che genera il 20% delle vendite globali, e soprattutto dalla Cina, che dovrebbe vedere un CAGR del 4,7% nello stesso periodo
In Francia, il mercato è molto dinamico e beneficia dell'esplosione della domanda di biciclette elettriche assistite (EAB) è aumentato del 10,1% nel 2019. Uno studio specifico di Businesscoot è stato condotto sugli EV ed è disponibile qui
Il mercato francese è nel processo di strutturazione Il mercato è molto diversificato, con grandi rivenditori multi-sport integrati a tutti i livelli della catena del valore, marchi che stanno fiorendo nelle città grazie allo sviluppo di franchising, società di produzione che si concentrano su prodotti di alta gamma per attirare un pubblico di appassionati e, infine, aziende che stanno cercando di farsi un posto nella nicchia dei veicoli elettrici in piena espansione
Mentre il confinamento ha rotto lo slancio del mercato, il trend rialzista è stato poi rapidamente ripristinato, con un esplosione della domanda dopo la crisi. Questa dinamica è alimentata dal governo e dalle autorità locali incaricate di sviluppare lo spazio urbano per permettere l'espansione di questo mezzo di trasporto
List of charts
- Breakdown of bicycle equipment purchases (excluding bicycles)
- Where do you buy your bike?
- Breakdown and growth of bicycle sales (1,925 million euros), by distribution channel
- Breakdown and growth in bicycle sales volumes by distribution channel
- Breakdown of bicycle parts and accessories sales by distribution channel, and sales growth by segment
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Latest news
Moustache Bikes relocates electric frame production to the Vosges - 09/09/2023
- Launch of Moustache Bikes' new J model on September 6.
- This electrically-assisted bike is the company's first to feature a frame entirely designed and manufactured in France.
- Moustache Bikes collaborated with three other French companies to design the bike: Elcam Usinage in Poligny (Jura), Fonderies du Midi in Vitrolles (Bouches-du-Rhône) and Colibru in Schirmeck (Bas-Rhin).
Moustache launches an electric bike made entirely in France - 06/09/2023
- Moustache started out in electric bikes 10 years ago.
- The French leader in the high-end electric bike segment.
- The new model won a Gold Award at the Eurobike trade show.
- Bikes sell for between €5,200 and €6,800.
- Moustache aims to achieve sales of 130 million euros by 2022, up 30%.
- Network of 600 dealers.
- Almost half of the 7,000 bikes sold each year are exported to Germany, Austria and Switzerland.
Moustache Bikes revitalizes the French bicycle industry - 06/09/2023
- Moustache Bikes has launched a new high-end product, the "J".
- Industrial bicycle frames come mainly from China or Taiwan.
- Bicycle frames have not been manufactured industrially in France for around forty years.
- The process of reviving this know-how took the Moustache Bikes team and its partners three years.
- The bikes are fully assembled in Thaon-les-Vosges.
- Eleven years after its creation, Moustache Bikes has achieved sales of 130 million euros by 2022 and employs almost 150 people.
Lapierre cycles no longer want to ride alone - 21/07/2023
- The Accell group, to which Lapierre belongs, came under the control of the KKR investment fund in mid-2022.
- The opening of a store in Besançon by the managers of Cycles Brun took place in March 2021, it was the brand's second outlet in France after the one in Dijon, operated directly by Lapierre since 2017.
- Lapierre offers certain retailers the opportunity to open Lapierre spaces in their stores, along with Winora and Haibike.
- Between 25 and 30 stores in France already offer these 3 brands.
- In 2020, Lapierre's sales rose by 55% to 115 million euros, and operating profit was 1.8 million euros.
- Half of Lapierre's sales are exported.
Angell strengthens its position in the electric bike market - 03/07/2023
- Angell will supply the first electric bicycles for the Mini (BMW) automotive brand during the winter of 2023-2024.
- The partnership between Angell and the BMW Group is signed for a period of at least 5 years.
- The bikes will be manufactured in France by the Seb Group.
- At present, the plant's capacity is to produce around a hundred bikes a day.
- Angell intends to step up the pace of innovation, launching a bike every six months.
- Angell has signed an R&D partnership with the Kiska group in the summer of 2022.
- Angell will diversify its distribution with physical outlets, targeting a network of some 50 retailers located in major cities in France and Europe.
- The brand has conducted a pilot in five outlets (three in France, one in Spain and one in Italy).
- Angell plans to roll out its omnichannel strategy across Europe, starting with Germany, Spain and Italy.
- Angell employs around fifty people.
- The brand forecasts 100% growth in 2023 compared with 2022. A total of 5,000 Angell bikes have been sold in two years.
Intersport to the rescue of Go Sport - 08/06/2023
- Intersport takes over 72 Go Sport stores
- 1,446 employees taken over out of 1,574
- 50 Go Sport stores will become Intersport
- 22 Go Sport stores to remain Go Sport
- Target: 250 new Go Sport stores by 2030
- Target sales: over €650 million
- Intersport - 800 Intersport stores
- Intersport sales in 2022: 3.3 billion euros
- Intersport target with the arrival of Go Sport: 4.4 billion euros
- Decathlon sales: 4.5 billion euros
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