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Summary of our market study
The French bicycle market is worth over €2.2 billion (€3.5 billion including accessories) and 2.6 million bicycles. Electric bikes account for 30% of of and 60% of market value in 2023.
The global bicycle market is expected to grow at an annual rate of 2.4% between 2020 and 2027, with Asia, particularly China, driving much of the demand with an expected CAGR of 4.7%.
The sector has seen a spectacular increase in new bicycle sales since the end of the covid crisis confinement. The French bicycle market is growing, particularly in the electrically-assisted bicycle (EAB) segment.
The French bicycle market
70% of French people choose mountain bikes and VTCs (Vélo Tout Chemin, or all-terrain bikes). The average price of a classic bike is around €550. The average price of a VAE is 2000€. 45% of owners renew their bikes every five years or so. Road bikes remain very popular.
French consumers spend an average of around €180 on equipment, clothing, shoes and accessories. The use of GPS and mobile applications for cycling is growing.
Specialized retailers and multisport stores are the main distribution channels, followed by hyper and supermarkets and online sales platforms.
Many municipalities encourage cycling in urban areas.
Strict safety standards govern the production and distribution of bicycles. The decree of March 29, 2016 specified assembly and adjustment obligations for sellers.
Players in the French bicycle market
- La Manufacture du Cycle has been part of the Intersport group since 2013, assembling bicycles with a capacity of over 400,000 bikes.
- Decathlon, with its own B'Twin brand, is another major contributor to the French bicycle sector. Decathlon's bike assembly site has a capacity of 200,000 bikes a year.
- Cyclable, a chain of specialist stores.
- altermove distributes electric bikes.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
A bicycle is a human-powered land vehicle that is classified as a cycle and has two in-line wheels, which give it its name. The driving force is provided by its driver, usually in a seated position, through two pedals driving the rear wheel by a roller chain. There are several types of bicycles, the best known of which are: Dutch bikes, mountain bikes, mountain bikes (VTC), folding bikes, cargo bikes and road bikes.
The global bicycle market is expected to grow at a steady rate of 2.4% per year between 2020 and 2027 . This demand is driven by Asia, which generates 20% of global sales, and mainly China, which is expected to experience a CAGR of 4.7% over the same period.
In France, the market is very dynamic, and is benefiting from the explosion in demand for EABs (electrically assisted bicycles), so the sector's sales increased by 10.1% in 2019. EABs have been the subject of a specific Businesscoot study available here.
The French market is in the process of being structured, with major multisport retailers integrated at all levels of the value chain, brands that are flourishing in cities thanks to the French market is in the process of being structured, with major multisport retailers integrated at all levels of the value chain, brands that are flourishing in cities thanks to the development of franchises, production companies that are focusing on high-end products to attract a public of enthusiasts, and lastly, companies that are trying to carve out a place for themselves in the booming electric bike niche.
If the confinement broke the market dynamics, the upward trend then recovered very quickly, with an explosion of demand after the crisis. This momentum is fueled by the government and local authorities in charge of developing urban space to allow this means of transport to expand.
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the bicycle market | France
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