Summary of our market study
The global kitchen furniture market has been growing steadily, forecast to increase from an estimated $61.65 billion in 2022 to over $75 billion by 2028.
In France, the market remains dynamic, with the integrated kitchen segment reaching 4.23 billion euros in 2022, an increase of 600 million euros on 2019. The sector is still outperforming its 2019 levels, largely due to price inflation rather than volume growth.
Mass-market furniture retailers hold a dominant 38.2% market share by value in France in 2022.
Price competition is intense, particularly from general retailers and DIY stores offering kit kitchens at attractive prices.
The rise of e-commerce has changed trends in the furniture market, accounting for 12% of total furniture sales and growing by 3.3% in France in 2021, with online players such as Made.com and Miliboo emerging as significant competitors.
The link between the kitchen furniture sector and the real estate market is notable, as increased construction activity drives up demand for furniture.
Regulatory frameworks, such as European Directive 2001/95/EC and the NF Ameublement standard, guarantee consumer safety and product quality.
Geographically, the majority of kitchen furniture manufacturing plants are located in the Auvergne-Rhône-Alpes region, with 89 factories. Germany is the main supplier of imported kitchen furniture to France, accounting for two-thirds of French imports.
The changing landscape of the French kitchen furniture market
The French kitchen furniture market has become one of the most dynamic segments of the furniture industry.
French households rank kitchen furniture fourth on the list of furniture purchase intentions. Despite the longevity of these products, the market has shown significant resilience and vitality, particularly in the period following the health crisis, when kitchen furniture manufacturing exceeded pre-crisis levels.
The main trends shaping demand in this market segment are the influence of real estate dynamics, consumer habits and demographic preferences.
The correlation between furniture sales and the real estate market is strong.
After the slowdown in construction between 2005 and 2020, a rebound was observed in 2021, with an increase in authorized housing of almost 20%. Sales of older homes also peaked in 2021. This has generated strong demand for kitchen furniture.
The kitchen furniture market is mainly made up of people aged 25 to 34, who account for between 55% and 60% of the market.
Men account for around two-thirds of buyers in all age groups, and women represent 70% of buyers in the 18-24 age group.
Low-income earners account for over 60% of the market.
The Schmidt brand garners 25% positive reviews from the public. There do not appear to be any significant disparities in brand popularity between different socio-professional categories.
Built-in kitchens account for almost 30% of the furniture market.
Kitchens are replaced approximately every 21 years.
Specialized kitchen retailers champion customized solutions
- Arthur Bonnet
- Comera
- Schmidt
- Cuisinella
- Mobalpa
- Ixina
- Nobilia
- Snaidero
General furniture retailers and DIY superstores
- But, Ikea and Conforama
- Leroy Merlin and Adeo
- Castorama
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Summary and extracts
1 Market overview
1.1 Presentation and definition of the kitchen furniture market
The kitchen furniture market covers all furniture designed to equip or enhance kitchens. According to the French Product Classification (CPF) 31.02.10the category includes wooden kitchen furniture, either side-by-side or modular, free-standing or wall-mounted. INSEE also includes furniture under sinks or basins, linen chests or broom closets, but we won't be including them in this study. The IKEA website offers the following product categories and ranges in the"Kitchen furniture and fronts" section:
- Colones
- Fronts and drawers
- Low/high cabinets
- Furniture for built-in appliances
- Finishing panels and decorative strips
- Doors
- Stuctures, legs, baseboards
The global kitchen furniture market is growing, but starting to stagnate. It is largely dominated by the United States, a major consumer and importer of the sector.
In France, the furniture market is showing declining growth forecasts. In a market in which the level of household equipment in France is relatively low, the kitchen furniture segment remains very dynamic and growing. Kitchen furnishings are benefiting from good results in the new housing and construction sectors , which are driving part of the growth.
The kitchen furniture market is a highly competitive sector, where the few powerful kitchen specialists are extending their distribution networks and still dominate the market. The latter face off against traditional DIY and generalist players, strong international competition, particularly from Germany, and the rise of pure playeronline retailers. Launched several years ago, they are now leaders in this fast-growing distribution channel. Some of these companies are finding new growth drivers and prospects in theinternationalization of their sales .
1.2 A growing global market, dominated by the United States
Global kitchen furniture market size World, ****-*****, in billions of dollars *Projection mordorintelligence
The global kitchen furniture market is growing at a steady pace and is expected to reach over $** billion by ****. In ****, it was estimated at around $**.** billion.
1.3 The French market remains dynamic
The kitchen furniture market is one of the most dynamic segments of the furniture market.
Growth in kitchen furniture sales in France France, ****-*****, in millions of euros *Projection based on sales index from January to August INSEE - INSEE Processing: Businesscoot
After a dip due to the health crisis, kitchen ...
1.4 Balance of trade
French trade balance for kitchen furniture France, ****-****, in millions of dollars and as a % of sales A COMTRADE
France has a particularly low coverage rate in kitchen furniture, and it's even tending to fall! Imports are rising, while exports are stagnating.
Main destinations for French kitchen furniture exports France, ****, in ...
2 Demand analysis
2.1 Consumption habits
Survey of French household purchasing intentions for all types of furniture France, ****, in Source: ****
Kitchen furniture comes in at *ᵉ position in French people's furniture purchase intentions, even though its lifespan is longer than average.
Consumer purchasing criteria France/Europe, ****, in % Source: ****
Price, quality and style remain the main criteria for furniture ...
2.2 The influence of the real estate market on French household demand
Another point is that the kitchen furniture market is directly linked to developments in the construction and housing markets. In fact, furniture sales are positively correlated with real estate purchases, and consequently with the construction of new buildings. Recent figures from the Ministry of Housing put us in perspective as to ...
2.3 Audience analysis
Audience breakdown by age France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****
Analysis of the data reveals that the audience in the market studied is mainly made up of people aged ** to ** years (***), compared with **.**% of the French population. The older age brackets are clearly less represented in the audience than their proportion in the French population, ...
2.4 The French and kitchen chains
Here, we compare the main kitchen brands in terms of their level of popularity among the population.
The French and leading kitchen brands France, ****, in Opinionway
Schmidt is the most popular brand with **.*% "I like" ratings, unlike Arthur Bonnet with **.*%, which suffers from a low public profile, but is also the ...
3 Market structure
3.1 Market structure
Furniture market structure France, ****, % of total IPEA
Integrated kitchens account for **.*% of the furniture market.
Growth rates for different furniture market segments France, ****-****, in IPEA
Over ****-**, integrated kitchens are the second fastest-growing segment.
Growth in the number of kitchen furniture manufacturing establishments France, ****-****, in units URSSAF
Change in ...
3.2 Different distribution channels
Taking advantage of a very buoyant French market in ****, the main retail chains owned by furniture manufacturers have continued to densify their territorial coverage in recent months, and most of them intend to continue doing so in the coming years.
Furniture manufacturers' direct customers are the various furniture distribution channels. In ...
3.3 Competition between specialists and generalists
Kitchen specialists include Schmidt, Cuisinella, Mobalpa, Ixina and SoCooc'. They benefit from a fine territorial network and a strong presentation of their offer. Mass-market furniture retailers (***) see the entry-level kitchen furniture segment as a source of diversification and a major growth driver. Although it represents only a third of distribution in ...
3.4 Value chain
[***]
3.5 Geographical breakdown of production
[***]
4 Offer analysis
4.1 Product and range categories
The IKEA website offers the following product categories and ranges in the"Kitchen furniture and fronts" section:
Colones Fronts and drawers Low/high cabinets Furniture for built-in appliances Finishing panels and decorative strips Doors Stuctures, feet, baseboards
The market offers significantly different levels of quality in different segments. The offer can ...
4.2 Highly competitive prices
General retailers and DIY outlets are therefore striving to offer kitchens at lower prices, while kitchen specialists remain focused on a high-end offering , maintaining a higher pricing policy. In the French kitchen furniture market, two very different price segments coexist: high-priced fitted and made-to-measure kitchens, and self-build kit kitchens representing a ...
4.3 Pure players and digital offerings
The furniture market is being turned upside down by the rise of e-commerce. Online furniture sales account for **% of total sales, and grew by *.*% in France in ***. The success of online sales is helping to boost the sector.(***)
Brands such as Made.com and Miliboo, start-ups launched in **** and **** respectively, now ...
5 Regulations
5.1 Regulations
European and French regulations govern safety and consumer information for furniture and furnishings. European Directive ****/**/EC lays down general product safety standards, while French regulations, unless otherwise specified, impose a general safety obligation as defined in Article L. *** of the EC Treaty.unless otherwise specified, French regulations impose a general safety ...
6 Positioning the players
6. Segmentation
- Schmidt Groupe
- Fournier Groupe
- Nobilia
- Snaidero
- Ikea Group
- Adeo Groupe
- Neoform Participations
- Weber Industries Groupe
- Conforama France
- Made.com
- Miliboo
- Gifi France
- Casa
- Centrakor Stores
- Lapeyre
- Ikea France
- Cuisine Plus (FDB groupe)
- Arthur Bonnet
- Howdens Cuisine
- Ixina Cuisiniste (FBD Groupe)
- Mobalpa (Fournier Groupe)
- Franke Group
- FBD groupe
- Aviva Cuisines
- Batiman
List of charts presented in this market study
- Size of the global kitchen furniture market
- Sales trends in kitchen furniture manufacturing in France
- Sales trend for integrated kitchens in France
- Interior design cost items
- Consumer purchasing criteria for furniture
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Latest news
Lapeyre aims to attract professionals - 11/04/2024
- - Professionals account for over 30% of Lapeyre's customer base.
- - The Lapeyre network includes 130 stores, around 50 of which have advisors dedicated to professionals.
- - Lapeyre has 18 Comptoirs Pro, offering priority access to factory stock orders for professionals.
Leroy Merlin and Saint-Maclou: general manager hands over the reins - 30/11/2023
- Leroy Merlin is part of the Adeo Group, which is present in 23 countries.
- The Adeo Group employs 150,000 people.
- The group generated sales of almost 38 billion euros last year.
- Philippe Zimmerman's successor is Thomas Bouret, who also served as Managing Director of Leroy Merlin France from 2014
- Adeo is considered the European leader and the world's third-largest player in the DIY market.
A new network manager for Ixina - 14/11/2023
- Ixina has 185 stores in France
- Nathalie Gentile Martin is Ixina's new network manager
- She was Store Manager at Lapeyre for almost 5 years
- She was Retail Director at Okaidi and Oxybul for 8 years
- Ixina's sales excluding VAT in 2022 were 465 million euros
- Ixina's ambition is to have 250 points of sale by 2025.
Candy, costumes... Halloween, a lucrative business - 14/11/2023
- A festival of Irish origin - not American
- GiFi has become one of the leading retailers for Halloween products
- The French are increasingly invested in Halloween decorations
- GiFi claims to have doubled its sales of Halloween-themed products in the space of four years.
- Imported into France in the late 1990s, the holiday now accounts for 30% of its October sales.
- At La Foir'Fouille, Halloween demand is stable
Lapeyre relaunches, but postpones its return to breakeven by a year - 19/10/2023
- Lapeyre's Ebitda loss fell from 50 million euros in 2019 to 30 million in 2020, 20 in 2021 and 10 in 2022.
- Lapeyre's sales in 2022 were 672 million euros.
- Lapeyre's workforce was reduced by 500 positions.
- The share of energy costs in sales tripled to 30 million euros a year.
- The market in which Lapeyre operates lost between 2% and 4%.
- Lapeyre's sales fell by 3%.
- Professionals account for a third of Lapeyre's sales. Lapeyre has 126 stores.
Ixina commits to ecological transition - 08/10/2023
- Number of stores in France: 186
- Annual sales excluding VAT: 465 million euros
- Current percentage of household appliances with an A to D energy label, including dishwashers: 45%
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