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Summary of our market study
The French market for smartphone accessories exceeds 300 million euros
The market, heavily dependent on imports from Asia, has seen manufacturers such as Apple launch wireless headphones like the AirPods, which have contributed significantly to the segment's growth. By 2020, Apple's AirPods alone will account for a substantial share of the estimated $15 billion wireless headphone market.
Nearly three quarters of French households own a smartphone.
Consumption of smartphone accessories
From protective cases to headphones and tripods, consumers buy a wide variety of smartphone accessories in a market that is growing by around 6% a year.
In the French market, mobile accessories accounted for almost €450 million in 2016, falling to around €320 million by 2021.
The average person spends between €50 and €70 on these utilities.
Among younger people, smartphone ownership is as high as 98%. The market is mainly made up of protective covers, cases, chokers, selfie poles and car mounts.
Players in the smartphone accessories market
- Focal is a supplier of high-end audio products.
- Beats Electronic, renowned for its fashionable, performance-oriented headphones, represents a blend of style and high-quality sound.
- Bose is synonymous with cutting-edge audio technology
- GN Netcom, which operates mainly under the Jabra brand, specializes in the design of professional and consumer headphones.
- Belkin offers an ecosystem of products designed to support and enhance the technological lifestyle.
- T'nb, a European market player, offers a variety of affordable accessories.
- Samsung and Panasonic extend their reach into the world of smartphone accessories,
- Retailers such as Fnac, Boulanger and Cdiscount offer a wide selection of accessories
- Muvit positions itself in the niche of durable accessories.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
The smartphone accessories market includes all of the following accessories sales:
- Cases, covers, protections ;
- Portable speakers ;
- External batteries;
- Tripods, supports (car, bicycle), hands-free kits;
- Earphones, headphones;
The smartphone charging accessories segment is the subject of a specific Businesscoot study.
Initially driven upwards by the explosion of the smartphone market, it has gradually moved away from the latter to become a market in its own right, and has gradually gained its credentials in recent years. Thus it shows an estimated growth of 5.5% per year on average until 2023, while the smartphone market has experienced a slowdown in 2019.
Accessory outlets have multiplied in shopping malls, train stations and airports, making the smartphone accessory the target object of the consumer's drive par excellence, with a tariff halfway between quality and accessibility for the undecided consumer. At the forefront of this phenomenon: protective covers, which are one of the major segments of the market.
With an essentially imported market, some companies have specialized in importing and exporting Asian products, while others have turned to 3D printing to offer new designs and continue to produce in France.
In the wake of the iPhone craze, other manufacturers such as Samsung and Sony are developing ever more sophisticated ranges of accessories, with a growing trend towards customization and design.
The cases in particular, tend to be not only a complementary product to the phone, but also an accessory in its own right. Luxury brands have understood this by investing in the sector (Gucci cases, etc.), and sometimes cases are even intended to compensate for the inadequacies of smartphones, as in the case of cases that also act as back-up batteries
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the smartphone accessories market | France
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