The gluten-free food market - Italy

The global gluten-free market has demonstrated significant growth since 2020, driven by growing awareness of celiac disease and gluten sensitivities, alongside broader consumer interest in health and wellness. The size of the gluten-free market stood at $9.85 billion in 2022 and is expected to soar to $15.76 billion by 2028, with a compound annual growth rate (CAGR) of 8.15%. Europe, in particular, is experiencing substantial growth, with its gluten-free market set to rise from $3.62 billion in 2024 to $6.52 billion in 2030, representing a compound annual growth rate (CAGR) of 10.33%.

Expanding horizons: the upward trend in gluten-free consumption in Italy

In Italy, the consumer trend towards gluten-free products is evident, and the market is taking on more definite contours. The Italian Celiac Disease Association (AIC) has reported a market for gluten-free products valued at around 400 million euros, testifying to the considerable attention this segment is attracting. Consumer choices are moving towards a healthier, more specialized diet, with an emphasis on products that meet dietary restrictions such as gluten intolerance. The expansion of product ranges, including bread, pasta and snacks, is one of the main drivers behind the rise in demand for gluten-free products. Notably, major retailers such as Despar, Esselunga and Carrefour have invested in developing their own brands dedicated to this segment, including the introduction of organic gluten-free options. Healthier dietary trends and the growing number of celiac disease diagnoses, estimated at over 240,000 people and set to rise, are fuelling the expansion of this market. The evolution of distribution channels for gluten-free products is a clear indication of market growth. Supermarkets and hypermarkets now offer special departments for gluten-free products, specialist stores offer extensive product ranges, and e-commerce platforms provide access to gluten-free products from all over the world. Nevertheless, the gluten-free market comes with a substantial price premium. Compared to their gluten-containing equivalents, gluten-free products can cost up to several times more, with increases of up to 450%. While the impact of this extra cost is somewhat mitigated by regional premiums for celiac patients, the high cost represents a financial challenge for those following a gluten-free diet out of necessity.

Pioneers in the gluten-free arena: key game-changing companies

The gluten-free market has undergone a remarkable transformation, driven by several key players who have responded to the diverse needs of consumers with celiac disease and gluten sensitivity. Here's a look at some of the major companies that have made significant strides in this booming segment.

• The Barilla Group: A giant of the pasta world, Barilla has ventured into the gluten-free market with a range of pasta products adapted to people who avoid gluten. With the introduction of gluten-free spaghetti and fusilli, among other forms, Barilla has successfully adapted its Italian culinary heritage to meet the needs of gluten-sensitive consumers without compromising on taste and quality.
• Galbusera: A well-established name in the cookie segment, Galbusera has embraced the gluten-free trend, producing cookies and other snacks for health-conscious customers and those with dietary restrictions. Its range of gluten-free cookies ensures that even those on special diets can indulge in the pleasure of a sweet, crunchy treat.
• Mulino Bianco: Owned by Barilla, Mulino Bianco is another familiar name that has responded to market demands by offering gluten-free versions of well-loved products. From crackers to bread, the brand maintains its reputation for flavor and satisfaction in the gluten-free category, bringing smiles to those who once had to forgo these staples.
• Buitoni: Frozen pizzas and pie doughs can be particularly difficult to recreate gluten-free, but Buitoni has taken on the task. By offering gluten-free alternatives to the most popular frozen pizzas and delicate puff pastries, the company ensures that the pleasures of Italian cuisine remain accessible.
• Peroni: Alcoholic beverages, especially beer, are not spared the demand for gluten-free options. Peroni, one of Italy's best-known beer brands, has developed a gluten-free beer that allows gluten-sensitive people to enjoy the social and taste experience of a cold beverage.
• Algida: Algida's Cornetto, a classic ice cream treat, hasn't been left out of the gluten-free revolution. Algida has introduced gluten-free versions of its ice creams, bringing summer delights within reach of all dessert lovers.

Informazioni

• Pagine : 30 pags
• Formato : Versione PDF e digitale
• Ultimo aggiornamento : 14/02/2024

Riepilogo ed estratti

Grafica

• Valore del mercato europeo degli alimenti gluten-free
• Mercato globale dei prodotti gluten-free
• Fatturato totale imprese sotto il Codice Ateco 10.86 "Produzione di preparati omogeneizzati e di alimenti dietetici"
• Produzione di alimenti dietetici, ripartizione per tipologia di prodotto
• Alimenti per la nutrizione specializzata, ripartizione per tipologia di prodotto
• Mercato dell'intelligenza artificiale nell'industria agroalimentare
• Imprese sotto il Codice Ateco 10.86 "Produzione di preparati omogeneizzati e di alimenti dietetici"
• Addetti imprese sotto il Codice Ateco 10.86 "Produzione di preparati omogeneizzati e di alimenti dietetici"
• Forma giuridica imprese sotto il Codice Ateco 10.86 "Produzione di preparati omogeneizzati e di alimenti dietetici"
• Indice dei prezzi al consumo per i prodotti alimentari
• Indice dei prezzi alla produzione per l'industria alimentare
• Valore delle vendite nel canale GDO per alcune tipologie di prodotto
• Imprese attive nel commercio al dettaglio di prodotti alimentari, bevande e tabacco in esercizi specializzati
• Shopping di prodotti senza glutine - "volume"
• Acquisto di prodotti senza glutine - Valore
• Spesa pubblica nazionale per prodotti senza glutine