The hair care market - France

The global hair care market proved resilient despite the challenges posed by the COVID-19 pandemic, with consumer focus on personal hygiene driving 20% growth in 2020 to $80 billion. Demand for hair care products was influenced by new trends, with significant spikes in home hair color sales during closed periods; a +32.6% jump was observed for a few months in 2020.

The French market, meanwhile, faced stagnation, but witnessed +9% year-on-year growth in hair color sales in 2020. Natural and organic products have gained considerably in popularity, with sales in this segment recording significant growth and almost 58% of French women buying organic cosmetics or hygiene products, up from 33%. Large multinational groups dominate the market, and traditional supermarkets remain the preferred distribution channel, with over 50% of French consumers opting to buy from hypermarkets and supermarkets. Online sales, on the other hand, have not gained in importance, even though e-commerce is considered essential for product accessibility. Price sensitivity remains a concern, particularly for organic products, with 63% of French women indicating that it is an obstacle to purchase.

Exports of French hair care products rose by +13%, with Germany remaining France's main trading partner. The number of employees and companies in the hair care sector has evolved, with a 6.1% increase in the number of companies, despite a 5.9% decrease in the number of employees. The sector's regulatory environment is rigorously defined from manufacturing to distribution, guaranteeing product safety and conformity.

Market trends

The French hair care market is a mature, evolving landscape characterized by fluctuating consumer preferences and the resulting changes in demand patterns. In recent years, the industry has seen a significant movement towards organic and natural hair care products, driven by changes in consumer habits and heightened consumer awareness. As men have changed their hair care habits, the traditional structure of demand has diverged, leading to a broader range of products for men. Key figures indicating these trends suggest a steady increase in sales in segments such as natural and organic offerings, with a particularly sharp peak during periods of containment during the Covid-19 pandemic. Sales of hair coloring products, for example, soared by over 30% during the months of containment alone, during the temporary closure of professional hair salons.

Interestingly, while women predominantly use a varied range of shampoos suited to different hair types (over 50% use the main shampoo types), men use less varied products, often favoring shampoos for normal hair. Consumer research also highlights the growing popularity of organic products, with over half of all participants reporting having used organic hair products. This rise is in line with the general trend in the sector, where organic-labeled cosmetics and personal care products have seen spectacular sales growth, ranging from 100% to 150% in one year. Furthermore, general hair care consumption habits reveal four major concerns among the population: hair loss, hair thinning, dandruff and damaged hair. Addressing these concerns remains a key focus for companies, driving product innovation and differentiation.

Although the overall size of the market in the country appears to be contracting slightly, with sales down 2-3% year-on-year, some market sectors are showing resilience and even robust growth. This illustrates a market where specific consumer needs and niche segments are increasingly shaping demand. In terms of changing male preferences and demand for organic hair care products, the statistics point to a gradual but perceptible evolution. While traditional anti-dandruff solutions are losing popularity due to declining use, increasing sales of products for damaged hair and the need for strengthening reveal a shift in male grooming trends towards more specialized hair care solutions.

As a result, while the hair care market as a whole is struggling to maintain widespread growth, demand in niche segments - particularly around natural and organic products, hair care products and beauty products for men - is on the rise

In the sprawling landscape of the hair care market, a few colossal entities stand as pillars, shaping trends, innovations and consumer preferences on a global scale. These titans not only dominate the shelves and online spaces, but also drive the industry forward with their extensive product ranges and strong brand recognition.

• L'Oréal, Garnier and Head & Shoulders: The behemoths of beauty and personal care** At the pinnacle of the industry is L'Oréal, a name synonymous with beauty and personal care. The influence of L'Oréal, with its extensive portfolio of hair care products, is further amplified by its sub-brands, such as the hugely popular Elsève, which has carved out a significant market share in the shampoo and hair care segment. Following closely in L'Oréal's footsteps, Garnier's Ultra Doux secures its reputation with a series of nourishing products that address different hair types and concerns. Whether it's the infusion of monoi oil for luxurious hydration or its organic offerings, Garnier remains at the forefront of consumers' minds. Head & Shoulders, primarily known for its action on dandruff and scalp health issues, has moved beyond its medicinal roots to integrate a broader range of hair care solutions. Their commitment to effectiveness and affordability continues to position them favorably with the most demanding customers.
• Procter & Gamble and Unilever: The guardians of everyday hair care** Procter & Gamble, which offers a whole range of consumer goods, plays an important role in the hair care market thanks to its influential Head & Shoulders brand. This iconic brand offers not only therapeutic solutions for common scalp problems, but also a range of hair care products that meet everyday needs. Unilever enters the sector with a diverse set of brands under its umbrella, including well-known names such as Dove and TRESemmé, catering to different market segments from affordable to high-end, sharing space with the likes of L'Oréal and P&G.
• Johnson & Johnson: the family-focused innovator** Johnson & Johnson is perhaps best known for its gentle care products suitable for younger consumers, but it also offers a variety of hair care solutions aimed at the whole family. Its commitment to safety and trust continues to resonate in multi-generational households.
• Henkel: the unsung power** Henkel may not be as well known in the consumer sector, but it occupies a strong position in the hair care industry thanks to its professional products and hair care products

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 22/02/2024

Sommaire et extraits

Liste des graphiques

• Taille du marché mondial des soins capillaires
• Utilisation hebdomadaire de produits capillaires
• Chiffre d’affaires des principaux segments des capillaires et évolution sur un an
• Evolution des ventes de colorations capillaires
• Vente de produits cosmétiques par catégories
• Nombre d'utilisateurs de shampooings pour femmes par types
• Fréquence d'utilisation d'après-shampooings pour femmes
• Nombre d'utilisateurs de shampooings et après-shampooings pour homme par type
• Fréquence d'utilisation de shampooings et après-shampooings pour hommes
• Problématiques capillaires majeures des Français
• Classement des meilleurs lancements 2022 de l'hygiène beauté
• Part des consommateurs utilisant des produits de beauté naturels et biologiques
• L'achat de produits de beauté guidé par la transparence
• Une demande croissante pour des produits naturels
• Part de marché en valeur des principales marques des capillaires hors colorations évolutions vs A-1
• Lieux d'achat de produits de soins capillaires
• Indice des prix à la consommation des shampoings et produits capillaires
• Freins déterminants à l'utilisation de cosmétiques bios ou naturels chez les Françaises
• Commerce extérieur de produits de soins capillaires
• Origines des importations de produits de soins capillaires
• Principales destinations des exportations françaises de produits capillaires
• Nombre d'entreprises et effectifs de la filière "Fabrication de parfums et de produits pour la toilette"
• Trafic web des principaux sites de soins capillaires en France
• Trafic web des principaux sites d'entreprises généralistes fournissant des soins capillaires en France