Synthèse
The French gardening market has shown dynamic growth, with a particularly favorable outlook due to factors like the aging population and the rise in second homes with gardens. Major players like Jardiland, Truffaut, and GammVert dominate the market, which is expected to grow, supported by a 5.7% CAGR forecast in Europe from 2022-2030. COVID-19 had a varied impact on the market, with garden centers witnessing a sales increase of 1.1% in 2020 despite lockdowns, and a more substantial 2.2% growth in the garden category specifically. Consumer trends indicate a growing interest in organic and sustainable gardening, with older demographics over 65 consuming more plants, and a shift towards e-commerce becoming increasingly significant for garden product sales.
Flourishing Growth in the French Gardening Market Amidst Evolving Consumer Trends
The French gardening market, highly embraced by the private individuals for whom it is a cherished hobby, has demonstrated a marked dynamism with positive growth projected into the foreseeable future. Despite competition from professional sectors like horticulture and floriculture, non-professional gardening has maintained a steady traction, with the French gardening market's value estimated to be between €2 and €2.5 billion in 2020. The gardening market in France not only covers a broad spectrum of products including plants, traditional and mechanical tools, fertilizers, and garden maintenance products but also shows strong performance indicators, particularly in the garden centers segment.
The European gardening market, where France plays a significant role, has been vibrant with sales approaching between $20 and $25 billion, which is around 28.3% of the global market, indicating the region's noteworthy contribution to the sector. Further, with the emergence of e-commerce and a shift towards online shopping, even specialized garden centers are adapting to the new digital era, although at a slower pace compared to general platforms like Amazon and Cdiscount.
On a domestic level, the French population has shown a strong inclination towards gardening, with around three-quarters having access to a garden or terrace, translating to over 20 million households. The average garden size among these homeowners is approximately 650 square meters, reflecting the potential space available for gardening activities. Interestingly, the purchase of plants has seen an uptick, with outdoor and indoor plants surpassing their pre-pandemic levels, signaling resilient consumer demand within this market.
Consumer expenditure on gardening further underscores the sector's robustness, with a majority spending between €50 and €200 annually, and an average household expenditure on plants reaching around €130 for an average of over 30 plants purchased. The gardening craze in France is not confined to the elderly, as millennials are increasingly engaging in this pastime, driven by the DIY trend and a desire for homegrown produce. Moreover, the market has witnessed a trend among consumers favoring "organic" as a critical decision criterion, although price and quality remain paramount considerations. Distribution channels for gardening products feature a mix of DIY superstores, garden centers, self-service agricultural chains, food superstores, and online platforms, with DIY superstores and garden centers like Jardiland, VillaVerde, and Truffaut being particularly popular among consumers. These channels employ thousands, with women making up a significant part of the workforce.
The Green Giants: Navigating the Flourishing Terrain of France's Gardening Market Leaders
The French gardening market is a blooming field dominated by several key players who have cultivated a strong presence across the nation, offering a diverse array of products and services suited for both the green-fingered enthusiast and the professional horticulturist. These garden market leaders have laid down their roots firmly within the industry, each with its own brand identity and market strategy.
- Leroy Merlin stands tall as a one-stop shop in the DIY superstores segment, where gardeners can find not only plants and seeds but also an extensive range of outdoor equipment and gardening tools. Its widespread reach and attractive pricing have made it a go-to destination for those looking to spruce up their gardens.
- Castorama is another DIY behemoth that has a significant stake in the garden market. Its shelves are home to a broad spectrum of gardening implements, aimed at fostering the growth of the novice gardener's first plant or catering to the complex needs of a landscaping project.
- Diving into the realm of specialized garden centers, Jardiland blossoms as a sanctuary for garden lovers. Its stores are themed paradises that provide not just products but also a nurturing experience for customers seeking garden inspiration and expertise.
- VillaVerde and Truffaut embrace the sophistication of specialized garden centers. These brands focus on offering a curated selection of plants, garden adornments, and high-quality gardening tools. They emphasize an immersive retail experience that echoes the peaceful tranquility often sought in one's own garden.
- A name that resonates with the rural heartbeat, Gamm Vert, channels the essence of agricultural self-service stores (LISA), stocking a variety of seeds, plants, and farming essentials. It embodies a down-to-earth approach, connecting closely with the agricultural community.
- Lastly, the food superstore Carrefour bridges the gap between daily grocery shopping and gardening by offering a convenient selection of garden-related products alongside everyday items, reflecting the growing trend of integrating gardening pursuits into the lifestyle of many French households.
With the Covid-19 crisis unexpectedly fertilizing the market due to high demand amid lockdowns, these prominent market entities have seen varied growth rates and had to adjust to the new landscapes of consumer behavior. These leaders in the French gardening market exemplify the diverse approaches corporations have taken to seed their presence in the rich soil of horticulture retail.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 03/11/2021
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
Gardening is the practice of sowing, planting and preserving plants and vegetables within a dedicated land space in a home. Gardening is a hobby practised mainly by private individuals and entities on a not-for-profit basis. Non-professional gardening is to be distinguished from market gardening, horticulture, arboriculture and floriculture, which are more professional activities. The French gardening market therefore encompasses several major product families: plants, outdoor furniture, traditional and mechanical tools, fertilizers, vehicles, etc.
The scope of this study does not include garden furniture or landscaping, which are the subject of specific studies by Businesscoot.
The short- and medium-term outlook for the gardening market is rather favorable, given a number of determining factors: the aging of the population, the boom in second homes with gardens, etc.
The gardening market continues to be dominated by a number of major players operating on a franchise basis (specialized gardening or DIY stores) and by mass retailers. The main gardening chains in France are Jardiland, Truffaut and GammVert.
The gardening market in France is estimated to be worth €2.254 billion in 2020. This market appears to be quite dynamic, and is expected to grow significantly over the next few years, with Grand View Research forecasting a CAGR of 5.7% in Europe over the period 2022-2030.
Liste des graphiques
- Taille du marché des outils de jardinage et prévisions
- Évolution du chiffre d'affaire des jardineries
- Composition du marché du jardin
- Part des Français adeptes du jardinage extérieur
- Part des Français adeptes du jardinage intérieur
Toutes nos études sont disponible en ligne et en PDF
Nous vous proposons de consulter un exemple de notre travail d'étude sur un autre marché !
Dernières actualités
Entreprises citées dans cette étude
Cette étude contient un panorama complet des entreprises du marché avec les derniers chiffres et actualités de chaque entreprise :
Choisir cette étude c'est :
Accéder à plus de 35 heures de travail
Nos études sont le résultat de plus de 35 heures de recherches et d'analyses. Utiliser nos études vous permet de consacrer plus de temps et de valeur ajoutée à vos projets.
Profiter de 6 années d'expérience et de plus de 1500 études sectorielles déjà produites
Notre expertise nous permet de produire des études complètes dans tous les secteurs, y compris des marchés de niche ou naissants.
Notre savoir-faire et notre méthodologie nous permet de produire des études avec un rapport qualité-prix unique
Accéder à plusieurs milliers d'articles et données payantes
Businesscoot a accès à l'ensemble de la presse économique payante ainsi qu'à des bases de données exclusives pour réaliser ses études de marché (+ 30 000 articles et sources privées).
Afin d'enrichir nos études, nos analystes utilisent également des indicateurs web (semrush, trends…) pour identifier les tendances sur un marché et les stratégies des entreprises. (Consulter nos sources payantes)
Un accompagnement garanti après votre achat
Une équipe dédiée au service après-vente, pour vous garantir un niveau de satisfaction élevé. (+33) 9 70 46 55 00
Un format digital pensé pour nos utilisateurs
Vous accédez à un PDF mais aussi à une version digitale pensée pour nos clients. Cette version vous permet d’accéder aux sources, aux données au format Excel et aux graphiques. Le contenu de l'étude peut ainsi être facilement récupéré et adapté pour vos supports.
Nos offres :
the gardening market | France
- Quels sont les chiffres sur la taille et la croissance du marché ?
- Quels leviers tirent la croissance du marché et leur évolution ?
- Quel est le positionnement des entreprises sur la chaine de valeur ?
- Comment se différencient les entreprises du marché ?
- Données issues de plusieurs dizaines de bases de données
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
- 29/02/2024 - Ajout des informations de l'entreprise Burgermeister Groupe
- 23/10/2023 - Ajout des informations de l'entreprise Rouchette
- 09/10/2023 - Ajout des informations de l'entreprise Evergreen Garden Car - Love the Garden
- 16/07/2023 - Ajout des informations de l'entreprise Rustica (Media Participations)
- 04/07/2023 - Ajout des informations de l'entreprise Floralux
- 04/07/2023 - Ajout des informations de l'entreprise Nature et Découvertes
- 04/07/2023 - Ajout des informations de l'entreprise Jardineries du Terroir
- 04/07/2023 - Ajout des informations de l'entreprise Willemse France
- 04/07/2023 - Ajout des informations de l'entreprise Point Vert
- 23/06/2023 - Ajout des informations de l'entreprise Irrijardin
- 14/06/2023 - Ajout des informations de l'entreprise VoltR
- 05/04/2023 - Ajout des informations de l'entreprise 853 Le marché du jardinage en France
- 24/03/2023 - Ajout des informations de l'entreprise Espace Emeraude
- 07/03/2023 - Ajout des informations de l'entreprise Florentaise
- 26/02/2023 - Mise à jour des données financières de l'entreprise Castorama France
- 26/02/2023 - Mise à jour des données financières de l'entreprise Leroy Merlin France (Adeo)
- 21/02/2023 - Mise à jour des données financières de l'entreprise Truffaut