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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 06/12/2021
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1 Market overview
1.1 Presentation and definition of the sushi market
Sushi is a Japanese dish based on vinegared rice ( shari) and another ingredient ( neta), usually raw fish. Sushi is often accompanied by other ingredients that play an integral part in its consumption (ginger, wasabi, sweet or savory soy sauce). Although sushi is relatively rare in Japan, it is extremely popular around the world.
There are several types of sushi:
- Makis - roll-shaped sushi wrapped in seaweed
- Temaki - similar to maki, but in the shape of a cone
- Nigiris - a slice of raw fish on an oval-shaped rice ball
Sushi is mainly served in restaurants, but with the growing popularity of this dish around the world, it is increasingly distributed in supermarkets (GMS ) and offered for delivery.
The global market is booming, driven by the dynamism of Japanese restaurants in all regions of the world, led by Asia and North America.
Despite very high growth rates in recent years, the Belgian market remains one of the least mature in Europe, with development having begun in the early 2000s, which favors the entry of new players.
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the sushi market | Belgium
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