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  • Last update : 06/12/2021
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Summary and extracts

1 Market overview

1.1 Presentation and definition of the sushi market

Sushi is a Japanese dish based on vinegared rice ( shari) and another ingredient ( neta), usually raw fish. Sushi is often accompanied by other ingredients that play an integral part in its consumption (ginger, wasabi, sweet or savory soy sauce). Although sushi is relatively rare in Japan, it is extremely popular around the world.

There are several types of sushi:

  • Makis - roll-shaped sushi wrapped in seaweed
  • Temaki - similar to maki, but in the shape of a cone
  • Nigiris - a slice of raw fish on an oval-shaped rice ball

Sushi is mainly served in restaurants, but with the growing popularity of this dish around the world, it is increasingly distributed in supermarkets (GMS ) and offered for delivery.

The global market is booming, driven by the dynamism of Japanese restaurants in all regions of the world, led by Asia and North America.

Despite very high growth rates in recent years, the Belgian market remains one of the least mature in Europe, with development having begun in the early 2000s, which favors the entry of new players.

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Latest news

Sushi Daily goes Korean - 20/09/2023
  • KellyDeli has more than 300 kiosks and shop windows in supermarkets under the Sushi Daily brand
  • KellyDeli once again diversifies its offer with the launch of 10 Korean street food recipes.
  • KellyDeli was founded in 2009.
  • KellyDeli has launched concepts in Indian cuisine, Southeast Asian street food and a range of grocery and beverage snacking products.
  • The Korean cuisine range is launched under the Sushi Daily brand.
  • In 2021, sales of Korean food products in supermarkets increased by 63%, with sales of 11 million euros.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Sushi Shop Restauration
Eat Sushi
Sushi Daily - KellyDeli

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the sushi market | Belgium

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