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the agricultural machinery market
France

Update 30/09/2019

MARKET SUMMARY

1.1 INTRODUCTION

The agricultural machines gradually appeared at the end of the 19 th century as a result of the agricultural revolution in France (replacement of animal traction by motorized traction to modernize French agriculture). The term characterizes all the machines used in agriculture (tractors, combine harvesters, etc.) that theoretically increase the agricultural productivity . Agricultural machinery can be used for different purposes:

  • Tractions
  • Soil tillage
  • The planting
  • The harvest
  • The treatment
  • Livestock farming
  • Handling and handling

Closely linked to the agricultural market, the agricultural machinery market depends on farmers' incomes, in other words on the agricultural situation. There are more than 3,500 agricultural machinery trading companies in France with a turnover of more than 15 billion euros Germany being France's leading supplier and customer, the structure of the agricultural machinery market in France is closely linked to the viability of this diplomatic and commercial relationship. While tractor and combine registrations increased sharply in 2015/2016, they have fallen sharply since 2016/2017, when the market was predicting a good period of growth. Since then, the market has struggled to recover its pre-2017 value and rates, despite the efforts of manufacturers.

However, the France remains one of the world leaders in the agricultural machinery market with impressive tractor registrations, although in slight decline. However, imports also continue to increase, particularly from Germany. The market for standard tractors has traditionally been dominated by American brands John Deere and New Holland .

Faced with this, agricultural equipment professionals must rely on innovation by proposing new products and taking into account ergonomics and the design . In addition, the agricultural equipment market must adapt to the age of new technologies .

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