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Synthèse
The global landscaping market has been impacted significantly by the COVID-19 pandemic, with many companies halting or slowing down their activities initially. Despite this setback, the demand for landscaping services has seen trends towards customization, environmentally friendly options, and enhanced outdoor comfort through features like heated terraces and advanced lighting systems. The French market, in particular, experienced more than 13% growth in turnover, reaching close to €5.9 billion. However, the pandemic caused an estimated 40% drop in turnover for the first half of 2020 compared to the second half of 2019. Investments in the sector have grown, indicating a focus on recovery and environmental responsibility, with a 30% increase in investment, totaling 415 million euros.
The public demand for urban green spaces continues to rise, especially due to the benefits such as pollution reduction and social cohesion, even though 8 out of 10 French people feel cities lack greenery. In terms of market structure, the landscaping sector is characterized by a large number of small companies, with 64.5% being self-employed entities without employees, yet firms with more than 5 employees hold over half of the market's total turnover. The profession requires a certain level of training, with about 85% of the workforce holding a degree, and an 11% apprenticeship rate among employees.
Despite the challenges, the industry's outlook remains optimistic, with ongoing growth driven by an increased appreciation for outdoor living spaces and environmental considerations.
Growing Demand Reflects a Flourishing French Landscaping Market
The French landscaping market has been showing vibrant growth, celebrating a surge in demand across its various segments. With an impressive growth rate that more than doubled the global average, the market witnessed an expansion from between 5.25 and 5.4 billion euros to around 5.9 billion euros. This represents a leap of over 13% in turnover, mainly spread across public procurement, private contracts, and significant private procurement. Households constitute a significant part of this burgeoning market, with nearly 63% of individuals in France owning a garden, of which 58% are private, and 5% shared. This inclusivity is further broadened by the provision of gardens or terraces to around 70% of households, suggesting a potential audience of between 15 and 20 million households for garden-related furnishing and landscaping services.
The market's vitality is also reflected in the variety of demands. For instance, over eight out of ten respondents indicated that they engage professional services for garden-related work at least once a year. Tree and hedge maintenance emerges as the most commonly outsourced landscaping job. Moreover, even amidst the significant seasonality of the industry, with spring being the season for voluminous turnover, consumer interest remains robust throughout the year.
An analysis of consumer trends in 2020-2021 paints a picture of evolving preferences, with custom-made additions, water features, heated terraces, and the stylish integration of durable outdoor furniture like teak, metal, and glass featuring prominently in wish lists. While the Covid-19 pandemic has, undeniably, caused disruptions, resulting in a temporary halt of activities for around 71% of landscaping companies, the recovery is on the horizon.
Encouragingly, investments have not dimmed, with companies directing a notable 415 million euros towards developing the sector, whic
h is 30% more when compared to figures from 2016 and represents approximately 7% of their cumulative turnover. In essence, the French landscaping market reveals a vibrant ecosystem enriched by environmental consciousness, an expanding customer base, and a resilient response to economic challenges. With a sizable proportion of the population engaging in garden culture and the demonstrated willingness of homeowners to invest in maintaining and enhancing their outdoor spaces, the market is poised to maintain its upward trajectory in the years to come.
Key Players Shaping the Landscaping and Garden Supplies Market
The landscaping and garden supplies market features a vibrant mix of companies specializing in various aspects of outdoor space beautification and maintenance. Among these market players, few stand out for their particular focus and market penetration.
- Sauvaje (Greendeco) is a name associated with sophisticated landscaping solutions. Positioned as a company that caters to bespoke landscaping needs, Greendeco has been instrumental in bringing to life outdoor spaces that resonate with harmony and elegance, seamlessly blending nature with artistic design.
- Daniel Moquet has claimed its stake in the market with a robust approach to driveway and outdoor space design. The company’s signature revolves around creating functional and aesthetically pleasing surfaces that connect different areas of a garden or outdoor construct, adding coherence to the overall landscape design.
- Le Blanc Paysage-Piscine offers a dual expertise in landscaping and swimming pool installation, thus cornering a niche segment within the market. With a strong focus on integrating aquatic elements in garden designs, Le Blanc Paysage-Piscine has established itself as a go-to for those looking to add the tranquility of water features to their outdoor areas.
- Lantana Paysage stands as a dynamic entity with a holistic approach to landscaping. Their portfolio spans across various services and sizable projects that show off their competency in handling elaborate landscaping requirements, with a special emphasis on sustainability and eco-friendly practices.
- Maillard Paysage is recognized for its attentive approach to creating and maintaining green spaces that reflect the unique preferences of their clientele. From private gardens to corporate outdoor spaces, Maillard Paysage illustrates versatility and dedication to landscape beauty and functionality.
- Ginkgo Green Spaces focuses on introducing a piece of nature into urban spaces. They specialize in creating refreshing green zones that enhance the ecological value and visual appeal of city spaces, thereby contributing to the overall betterment of metropolitan living environments.
- Meanwhile, the segment of garden furniture and supplies is dominated by heavyweights such as Jardiland, Truffaut, and Leroy Merlin, each offering a comprehensive range of products that cater to the gardening and outdoor furnishings market. Their extensive networks and customer-centric services have made them leaders in providing the essentials for garden enthusiasts and landscaping professionals alike.
- Villaverde completes this list by merging the offerings of a typical garden center with the versatility of a larger retailer, providing customers with a one-stop-shop experience for all their gardening and outdoor design needs.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 24/01/2022
Sommaire et extraits
1 Market overview
1.1 Definition and scope of the study
Landscaping consists of the organization of outdoor space in a harmonious way by creating or maintaining green spaces .
Landscaping is divided into :
- New work (earthmoving, planting, turfing, paving, installation of benches, fountains, etc.) which accounted for 56% of the sector's revenue in 2018.
- Maintenance work (mowing, pruning, trimming etc.)
In addition, there are three types of clients who use landscaping services:
- The individuals (45% of sales)
- The companies private individuals and condominium corporations
- The communities public
Landscape design activity is particularly influenced by the dynamics of the building construction market, as this is often accompanied by the design of green spaces. In addition, the market is highly competitive The number of companies in the sector has almost doubled in the last 10 years, which is pushing the players to organize themselves.
In contrast, the growing concern for environment and biodiversity and the success of environmentalists in the 2020 municipal elections should boost demand from local authorities.
The world market is experiencing a growth of about 5% per year while France is experiencing a growth of more than 10% between 2017 and 2018 . The increase in the market is due to the increase in the purchasing power of the French but also to new regional and city-wide development projects.
The coronavirus crisis in 2020 hit the sector hard and it was almost entirely paralysed during the first containment period, but it is slowly recovering from this crisis. It is a sector with a strong potential of expansion in view of the environmental reforms, especially in the cities, but also because the French appreciate particularly their outdoor space. Moreover, it is shown that a house whose outside is arranged gains in value thus for the private individuals, to arrange its outside can be considered as a long-term investment.
Liste des graphiques
- Croissance du marché
- Les matériaux de jardin favoris des Français
- Répartition des investissements selon le type d'achat
- Evolution de la part d'investissement dans le chiffre d'affaires du secteur paysager
- Part des ventes annuelles d'articles de jardin par mois
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Dernières actualités
Design : Silvera sort le grand jeu pour se déployer en France - 04/10/2023
- Silvera, une entreprise spécialisée dans la distribution de mobilier design et l'aménagement d'espaces, a récemment ouvert un showroom à Bordeaux.
- Cette entreprise distribue environ 500 marques de design.
- L'entreprise vise non seulement le marché des particuliers mais aussi celui des entreprises.
- Silvera a commencé à s'étendre à l'international en 2017 à Londres.
- Depuis 2018, elle se développe également dans l'Hexagone, en commençant par Marseille qui verra l'ouverture de son deuxième showroom en novembre.
- Silvera prévoie d'ouvrir 16 showrooms d'ici la fin de l'année.
- L'entreprise emploie 220 personnes.
- La société veut se concentrer sur la vente de meubles de seconde main.
- Silvera s'apprête à franchir une nouvelle étape en lançant son premier meuble sous son propre nom.
Volkswagen détrône Leroy Merlin au classement des sociétés étrangères en Russie. - 03/10/2023
- Leroy Merlin est désormais la 1ère des 50 plus grandes entreprises étrangères en Russie.
- Leroy Merlin préserve les emplois de ses 45.000 collaborateurs russes.
Leroy Merlin mise sur le marché de la rénovation énergétique - 10/07/2023
- Le marché de la rénovation énergétique était évalué à 30 milliards d'euros en 2019, dont la moitié pour les particuliers.
- Leroy Merlin vise à devenir un leader sur ce marché.
- La rénovation énergétique ne représente que 4 % du chiffre d'affaires de Leroy Merlin, mais c'est le secteur qui croît le plus.
- 70 000 chantiers ont été réalisés l'année dernière et 90 000 le seront cette année.
- Le panier moyen d'un client s'élève à 40 000 euros.
- Dans deux cas sur trois, l'enseigne endosse la maîtrise d’ouvrage.
- Leroy Merlin compte déjà 1 200 artisans partenaires.
CMAI s'installe en espagbe - 16/02/2023
- Spécialiste de l'aménagement intérieur, et surtout connu sous sa marque Sogal
- Fabrique des Dressing, bibliothèques, rangements sous l'escalier, cloisonnements…
- Reprise du groupe espagnol Marcos Martínez Minguela (30 millions € de chiffre d'affaires et 1.300 salariés )
Leroy Merlin domine un marché du bricolage en pleine forme | Leroy Merlin est le leader du marché du bricolage. - 04/02/2023
- Leroy Merlin : 37,4% de part de marché en France et 10,8 milliards € de chiffre d'affaires
- Taille du marché Francais 34 milliards €
- Parts de marché des différents acteurs en France :
- Adeo: Leroy Lerlin 37,4%, Weldom 4,2%, Bricoman 3%
- Kingfisher: Castorama 13,3%, Brico Dépot 12,8%
- Bricomarché Baktor, BRICO Cash 14,1%
- Mr Bricolage, Briconautes 8,5%
Daniel Moquet veut doubler sa production de dalles en béton - 21/01/2023
- Nouvelle ligne de production de dalles en béton en Saône-et-Loire
- Fabrication des éléments en béton et en pierre reconstituée
- Investissement de 1,5 millions € pour doubler la production de dalles en béton
- Le groupe Daniel Moquet est composé de 3 réseaux de franchise Le chiffre d'affaires cumulé de ces trois réseaux atteint 285 millions d'euros en 2022
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- 06/10/2023 - Ajout des informations de l'entreprise Silvera Design
- 26/02/2023 - Mise à jour des données financières de l'entreprise Leroy Merlin France (Adeo)
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