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Synthèse
The global market for jogging and running accessories has grown significantly, driven by increased consumer interest in health and fitness, and the proliferation of running events and competitions. Despite the maturity of the French market after a decade of expansion, with the market stagnating, the COVID-19 pandemic led to a resurgence in running activity. During the containment, use of Asics' Runkeeper app jumped by over 400%, indicating a renewed interest in the sport. Asics, in particular, has capitalized on this trend, with its market share in France rising from 39% to 49% in 2020.
The market is highly competitive, dominated by global players such as Asics, Nike and Adidas. Despite a wide range of offerings from various suppliers, sustainability and the integration of digital and connected technologies are emerging trends. Future market growth is likely to be influenced by these innovations, as well as by subscription models and eco-designed products.
Dynamic growth and trends in the French running market
The French running market reflects an environment where a significant proportion of the population, around 40-45%, is actively engaged in this accessible sport. The move towards greater health and fitness awareness among consumers has been one of the main catalysts for the expansion of the running sector in recent years. Running, by its very nature, is not limited to informal jogging routines, but also fuels a range of running-based events, such as half-marathons and marathons, which have also seen immense growth.
This boom has sparked interest from many brands in the running accessories sector, including accessories such as gloves and stopwatches, over and above essential running shoes and clothing. The French running accessories market is highly competitive and showing robust growth, driven by innovations in technology and mobile applications, as well as an active presence on social media.
Looking at the figures, the global sporting goods market was valued at around $470-480 billion, with the running segment accounting for around $30-35 billion. It was observed that the running market had one of the highest growth rates, around 7%, particularly when compared to other sports categories. The growth rate is expected to continue increasing at around 5-6% per year, reaching an impressive estimated total of $620-630 billion by 2023. The French market in particular has highlighted some interesting spending patterns. Average spending by racers in different categories suggests that male competitors and participants aged 35 to 50 are the ones who spend the most.spend the most, while younger individuals, aged 18 to 25, and women tend to spend the least on running equipment.
Despite a wide range of prices to suit all levels of runner, the average cost of a running shoe is around $50-55 for men and $45 for women, reflecting a more affordable French market than the rest of the world.french market than the German one, where the average price of a running shoe is estimated to be closer to 70 to 75 dollars. Running accessories not only have a significant impact on the quality of the running experience, but also reflect French runners' appetite for performance and convenience. From mobile running apps to ergonomic running gear, the French market has embraced digitization and eco-innovation. With brands innovating products such as recyclable castor-seed-based shoes and subscription models, the market is responding to both ecological trends and consumer convenience.
Key players in the dynamic jogging and running accessories market
The jogging and running accessories market is characterized by intense competition, innovation and brand differentiation. In this dynamic landscape, a few formidable companies stand out, each making a unique contribution to the market's variety and consumer appeal. Let's see how these market leaders set the tone.
- Asics - The leader in technical performance With a staggering 49% market share in 2020, Asics dominates the French running accessories market. What sets Asics apart from its competitors is the importance it places on the technical aspect and performance of running equipment, particularly shoes. As a brand that invests heavily in research and development, Asics has established a scientific center in Japan dedicated to innovation, resulting in the release of advanced products such as the Metarun shoe. Asics' commitment to pushing the boundaries of technology and materials science resonates with its customers and consolidates its position as market leader.
- Nike - The pioneer of footwear innovation Nike's legacy of innovation is exemplified by its revolutionary "Vaporfly Next" shoes, which improve runners' marathon performance by 4-5%. Incorporating a carbon fiber plate, special foam and a thick sole, Nike's offering is aimed at those seeking performance-enhancing footwear. Nike's product range goes beyond pure functionality and often doubles up as a fashionable "lifestyle" choice, capturing a large share of the market.
- Adidas - A double giant of sport and style Like Nike, Adidas thrives on its dual appeal: the fusion of high-performance sports equipment and cutting-edge fashion. The brand's foray into the lifestyle segment has been identified as one of its growth drivers, with footwear leading the way. Adidas oscillates between a rigorous athletic brand and a fashion icon, successfully leveraging both domains to appeal to a diverse customer base.
- Brooks, On Running, Hoka One One - Specialists with technical legitimacy Although not as important as the first three, Brooks, On Running and Hoka One are the most successful brands in the industry.brooks, On Running and Hoka One One have made significant inroads into the market by specializing in niche areas of the running world. By focusing on the technical aspects of running apparel, particularly for trail and ultra-trail events, these brands have acquired a loyal following among runners who prefer specialized equipment.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 01/02/2021
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
The " jogging "or" running is a sporting discipline appreciated by the French, since a third of them said they practiced "a lot of sports" running in 2018. Accessible to a wide audience because it does not require a licence and relatively rudimentary equipment, running has experienced a incredible growth in recent decades . One of the driving forces behind the practice is the growing consumer focus on health and fitness.
Moreover, the practice of running goes beyond the simple framework of the practice in leisure, because running events and competitions (half-marathons, marathons, trail ...) also benefit from this craze. The increase in the number of events and the community dimension of this sport have thus attracted many players to the running goods market
The jogging/running accessories market covers both
- The shoes running
- The clothes running
- The accessories and miscellaneous equipment (gloves, stopwatches, ...)
Thus, although it is an easily accessible sport, runners devote a fairly large budget to it, making it a thriving business
Growth - in both the global and French markets - was driven by the rise of mobile applications and connected objects that allow better measurement of its efforts or the increased use of social networks to share its performance. Among the sporting goods sector, running items are among the most dynamic
In France, the market for jogging articles is highly competitive competitive and seems to be approaching the maturity after a decade of strong growth. This raises the question of the new growth drivers in a market dominated by three global players Asics, Nike and Adidas. In 2020, the Marketing Director of Asics France states that asics' market share increased from 39% in 2019 to 49% in 2020 - which suggests that the Japanese actor has benefited more from the covid crisis than his competitors
1.2 An expanding global market
The jogging accessory market is a subset of the sporting goods market
In ****, this market was worth $*** billion, including $** billion for running, which grew by *% compared to ****
The graph below highlights the evolution of the sporting goods market, which has seen a TCAM of around *.*% between **** and ****. According to Capitalmind, the ...
1.3 The evolution of the French market: after a decade of growth, a now mature market?
L ' Union Sport - professional union of companies in the field of sport, leisure, cycling and active mobility - estimated that in **** the running market at *** million euros (***). For comparison, football is worth €*** million and tennis €*** million. Nevertheless, according to the syndicate, the market has stagnated since **** - certainly a ...
1.4 Is the growth of running during confinement sustainable?
According to a study conducted by Asics with **** runners during confinement, the practice exploded because it was one of the only possible sports practices. The data collected by its Runkeeper application highlights that the French ran more often and for longer. In April ****, the application recorded an increase of more than ...
2 Demand Analysis
2.1 Running: a popular sport appreciated by the French people
The latest study entitled Sporting activities under the microscope d'Union Sport
Thus, in ****, running is the favourite discipline of the French behind walking/hiking and swimming. *ᵉ
Sports disciplines favoured by the French France, ****, in % Source: ****
Why do the French practice running?
The graphs below show that those who start running do ...
2.2 Runner profile: categories of runners and average baskets
* categories of runners
We're counting in **** about **.* million runners (***), the graph below shows the distribution of these runners according to their frequency of practice
The first category of runners are those who regularly practice running as their main sport (***), while occasional runners account for **.*% of the runners. Finally, **.*% of the runners ...
2.3 Profile of the "competition" runner vs. the "standard" runner
The profile of the competitors differs in some points from that of the classic runners. The table below - based on data from Union Sport
The graph below highlights that road racing (***)
Intention to participate in a race within * year France, ****, in % Source: ****
In France, according to BoursoraMag There are between ...
2.4 Determinants of purchase
The main buying factors are specialized websites, in-store salespeople and recommendations from friendly runners
There are differences between runner categories, however: while men prefer specialized sites, women prefer the advice of in-store salespeople
What are the main factors influencing the purchase of jogging accessories? France, ****, in % Source: ****
2.5 Demand trends: sportswear and connected accessories
L e sportswear: the rise in lifestyle use of sportswear
Sportswear is a trend that consists of using sports items as well as fashion items. Thus, **% of French people use sportswear in their daily lives, according to LSA CONSO.
**% of French people say they are sportswear fans, and among **-** ...
3 Market structure
3.1 Segmentation and stakeholder dynamics
Segmentation of actors :
Different types of players can be distinguished in the running goods market
general equipment manufacturers (***) specialized equipment manufacturers (***) manufacturers of connected objects / mobile applications
Top trio dominated by Asics, followed by Nike and Adidas
Asics is the market leader in running in France with **% market share in **** according ...
3.2 Production and cost analysis
Apart from a few rare exceptions, running and trail items are not produced in France
Brands of France lists a few actors including Coureur du Dimanche, Maillot Français, Ogarun and Veets whose production is French. Some Le Coq Sportif items are also produced in France
Production and assembly are thus ...
3.3 Distribution channels according to the type of product purchased
Among the main distribution channels of sporting goods we count: [***]
Multi-sports brands (***) Brands specialising in running (***) which offer a promise of expertise sought after by brands wishing to assert their technical legitimacy Brand names - physical The pure-players - generalists or specialists Others various shoe shops, department stores, online sales (***), clubs ...
3.4 The boom in online sales
As we saw in *.*, online sales have significant market shares - whether through pure players or not. According to NPD Group the share of online sales is **% in ****, and the covid-** crisis and the massive growth of e-commerce since then should improve this share in the future [***]
In France, the share ...
4 Analysis of the offer
4.1 The different product families
As stated earlier, jogging equipment can be associated with three different categories: footwear, clothing and other accessories. A wide range of products and ranges can be found, as outlined in the non-exhaustive list below from various runnning sites including Running : shoes, equipment | DECATHLON.
Shoes : Classic running shoes The essential accessory for ...
4.2 Prices vary greatly depending on the product range
The running market being very developed and diversified, there are a wide variety of prices depending on the range you are looking for
The table opposite summarizes the main prices charged by distributors of running articles in France
Source: ****
Focus on running shoes
Footwear is the main source of income for ...
4.3 Innovations and supply trends
The impact of digitisation and connected solutions
The applications of effort and performance measures are a very strong trend in the running market. The main equipment manufacturers are also interested in it, as shown by the acquisition of Runkeeper by Asics in **** [***]
These applications can also participate in the gamification and ...
5 Regulation
5.1 Regulations
The regulation of the retail trade of sporting goods
If no diploma is required to practise the profession, training centres have developed such as the NCPC or professional centre for the sports goods trade. Indeed, the professional must know the products and expectations of the customers
The **** Law on the Modernisation ...
6 Positioning of the players
6.1 Segmentation
- Kalenji (Decathlon France)
- Asics
- New Balance
- Brooks Running
- Adidas
- Reebok
- Mizuno
- The North Face
- La Sportiva
- Under Armour
- Salomon (Amer Sport groupe)
- RaidLight
- BV Sport
- Compressport
- Gore Wear
- Buff
- CEP Compression
Liste des graphiques
- Taille et croissance des principales catégories d'articles de sport
- Evolution de la taille de marché des articles de sport
- Répartition du marché du running en France
- Chiffre d'affaires du marché du running en France (textile & chaussure seuls)
- Disciplines sportives privilégiées par les Français
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Dernières actualités
Adidas toujours solide malgré le scandale Kanye West. - 20/11/2023
- Adidas avait un stock colossal de sneakers Yeezy, estimé à plus d'un milliard d'euros.
- Les ventes de sneakers Yeezy représentaient 7% du chiffre d'affaires d'Adidas.
- Deux opérations massives de déstockage ont été organisées par Adidas, générant 400 millions d'euros lors de la première vente en ligne et un montant presque équivalent lors de la deuxième.
- Les prix des sneakers Yeezy, lors de leur revente, varient entre 100 et 300 euros.
Mizuno, l'équipementier sportif japonais qui ne savait pas se vendre - 06/06/2023
- La société est une des doyennes de l'industrie du sport.
- Ses ventes ont atteint 1,4 milliard d'euros l'an dernier. 65% de ses ventes proviennent du Japon.
- Elle s'est ouverte au reste du monde il y a une vingtaine d'années.
- Elle a décidé de s'aventurer sur le marché des sneakers en 2018.
- En Europe, le running représente 70% de ses revenus.
Vietnam : un sous-traitant de Nike et Adidas licencie 6000 personnes - 13/05/2023
- Fabricant de chaussures du Vietnam produit pour Nike et Adidas
- Le Vietnam est l'un des plus grands exportateurs mondiaux de textiles, chaussures et meubles.
- 6000 employés permanents de PouYuen Vietnam vont perdre leur travail.
- PouYuen est le plus grand employeur de Hô Chi Minh-Ville avec près de 50.000 employés.
- Ralentissement a touché les industries de la chaussure, de l'habillement, de la construction et de l'agroalimentaire.
- Plus de 630.000 personnes ont perdu leur emploi ou vu leurs heures de travail réduites en 2022, selon le ministère vietnamien du Travail.
New Balance atteindra 5,3 milliards de dollars en 2022. - 02/03/2023
- Chiffre d'affaires de New Balance en 2022 : 5,3 milliards de dollars, soit une croissance de 21% par rapport à l'année précédente.
- Nombre de boutiques New Balance dans le monde : Plus de 500.
- Nombre de partenaires de New Balance : Plus de 3 000.
- New Balance a investi 65 millions de dollars dans une usine située à Skowhegan, dans le Maine
- Au cours des dix dernières années, New Balance a réussi à doubler ses ventes.
UNDER ARMOUR ANNONCE UN CHIFFRE D’AFFAIRES RECORD POUR 2021 - 14/02/2022
Chiffre d'affaires 2021 en Amérique du Nord : hausse de 15%.
Chiffre d'affaires 2021 à l'international : hausse de 3%.
Chiffre d'affaires total pour l'année 2021 : 5,7 milliards de dollars
Revenus de gros : augmentation de 16% atteignant 768 millions de dollars
Revenus directs aux consommateurs (DTC) : augmentation de 10%, atteignant 720 millions de dollars
Croissance du commerce électronique : 4%, représentant 42% de l'activité totale des DTC au quatrième trimestre.
Chiffre d'affaires en Amérique du Nord : augmentation de 15%, atteignant 1,1 milliard de dollars (972 millions d'euros).
Chiffre d'affaires international : augmentation de 3%, atteignant 461 millions de dollars (407 millions d'euros).
Activité internationale par région : augmentation de 24% en EMEA, diminution de 6% en Asie-Pacifique (APAC) et de 22% en Amérique latine.
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The jogging accessories market | France
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