The beauty salon market - France

The global beauty salon market suffered a setback in 2020 due to the Covid-19 pandemic, which led to compulsory closures and a shift in consumer spending away from beauty treatments, resulting in a 26% drop in sector sales. However, the sector proved resilient and began to recover in 2021, relying on digitization, innovation and specialization. In 2022, the French beauty salon market rebounded, with sales totaling €3.5 billion and exceeding pre-crisis levels. This growth was mirrored in the global market, which is estimated to be worth $156.4 billion in 2022 and is expected to grow at a CAGR of 4.7% between 2022 and 2030, reaching around $226 billion by 2030. In France, after a decline in sales in the body care market, an upward trend has resumed, culminating in sales of 1.022 billion euros in 2022.

The French beauty salon market is highly fragmented, with independent salons in the majority, although there is a growing trend towards branded networks. The market is also characterized by a high concentration in metropolitan areas, particularly the Paris region. Despite the disruptive impact of the pandemic in the short term, it has encouraged a long-term increase in consumers opting for DIY treatments, reinforcing the trend towards at-home beauty care.

Understanding consumer demand in the French beauty salon market

In France, beauty salons have carved out a special place for themselves in the service sector, catering to customers looking for a range of beauty treatments. With a strong female majority, around 70% of women and almost 29% of men have visited beauty salons. Interestingly, around half of the French population uses these services. Clearly, the beauty salon market is not limited to a female audience, as men are increasingly aware of their care needs. In fact, the increase in the number of men taking care of their appearance is reflected in supermarket sales of men's skincare products - a segment that has seen a 5-7% increase in sales and volume.

The clientele, while predominantly female - many of whom visit salons for facials, massages and waxing - includes a growing fraction of men who primarily seek massages and body treatments. This shift in consumer demographics is particularly important as it means a diversification of market demand, catering to the preferences of both male and female consumers. Studies suggest that most French people prefer to visit hair salons occasionally, with 34% visiting less than once a year and only 26% more than once. When it comes to booking an appointment, the telephone remains the preferred method, although direct visits and online platforms are gaining in popularity for reasons of convenience.

In terms of expenditure, consumers typically allocate between 20 and 60 euros per salon visit. However, there is a gender difference: women spend between 26 and 50 euros, while men tend to spend between 51 and 100 euros. This difference in spending habits shows that men are willing to invest more in their grooming and well-being. In France, consumers prioritize relaxation and personal care as their main reasons for visiting a beauty salon. However, constraints such as lack of time, incompatible schedules and childcare are recognized as obstacles to visiting beauty salons.

At the same time, there is an emerging trend towards the use of natural and organic beauty products, indicating a move towards sustainable and ethical consumption. In addition, there is a drive towards at-home treatments, particularly highlighted during the pandemic, when DIY beauty treatments became commonplace due to public health measures.

When it comes to hair removal, social media movements and cultural changes have influenced habits, with increasing numbers of women embracing natural hair growth and men, particularly the younger generation, focusing on body hair removal.

In short, the French beauty salon market caters for a varied public. With factors such as the growth of the men's beauty segment, the move towards organic products and natural beauty products, the French beauty salon market is booming

In the competitive landscape of the French beauty salon market, several key players have forged strong positions for themselves thanks to their distinctive brands and services.

These brands have not only survived, they have thrived through innovation, specialization and strategic network expansion.

• Le Groupe Rocher (Yves Rocher, Dr Pierre Ricaud): A pioneer in the beauty salon sector, Groupe Rocher is distinguished by its flagship Yves Rocher brand. Known for their focus on botanical beauty, Yves Rocher salons create a unique experience with plant-based products and treatments. They combine salon service with retail, allowing customers to take home part of their salon experience. Dr Pierre Ricaud is also part of this group, bringing its own expertise in personalized skin care.
• JCDA (Body' Minute, Nail' Minute): A key player in the fast-paced beauty services segment, JCDA's various entities offer fast, effective treatments that cater to the active lifestyles of modern consumers. Body' Minute is renowned for its express beauty treatments and its "no appointment" policy, which makes beauty care both accessible and convenient. Nail' Minute rounds out its services by specializing in nail care, reflecting the rise of hyper-specialized salon concepts.
• Beauty Success Group (Esthetic Center, Beauty Full Nails): Beauty Success Group has asserted its presence with brands such as Esthetic Center, which offers a wide range of beauty services at attractive prices, and Beauty Full Nails, which meets the growing demand for professional nail care. The Group's success lies in its ability to provide complete beauty solutions under one roof.
• Guinot Mary Cohr (Guinot, Mary Cohr): Guinot and Mary Cohr salons are distinguished by their commitment to scientific advances in beauty treatments and focus on providing advanced skincare solutions. They emphasize personalized skin analysis and customized treatments, using exclusive techniques and equipment to achieve effective results. Their approach is more clinical and aims to bridge the gap between traditional beauty services and dermatological care.
• Body Minute: With an impressive number of outlets across France, Body Minute has made a name for itself with affordable subscriptions and a walk-in service model that appeals to time-conscious consumers. Specializing in hair removal and other beauty treatments, it relies on simplicity and convenience to attract loyal customers.

By continuing to innovate and develop, these large networks play an essential role in the evolution of beauty salons.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 10/10/2023

Sommaire et extraits

Liste des graphiques

• Chiffre d'affaires issu de l'activité d'entretien corporel de code APE 96.04Z
• Taille du marché français des instituts de beauté (somme des deux codes NAF)
• Chiffre d'affaires du marché des soins de beauté de code APE 96.02B
• Part des Français qui sont déjà allés dans un institut de beauté
• Types de soins pour lesquels les Français se rendent dans un institut de beauté
• Somme moyenne allouée à une prestation en institut de beauté
• Modes de réservation des soins de beauté
• A quelle fréquence les Français se sont rendus en institut de beauté ?
• Motivations des français afin de se rendre dans un institut de beauté
• Critères de choix d'un institut de beauté
• Freins au recours aux services d'esthéticiennes ou d'instituts de beauté
• Attentes des consommateurs lors d'une visite en institut de beauté
• Craintes des consommateurs lors d'une visite en institut de beauté
• Indice de volume des ventes du commerce de détail de parfumerie et de produits de beauté en magasin spécialisé (code 47.75)
• Nombre d'entreprises ayant une activité de soins de beauté ou d'entretien corporel
• Effectifs des entreprises ayant une activité de soins de beauté ou d'entretien corporel
• Principales enseignes des groupes intervenant sur le marché des instituts de beauté
• Objectifs des recherches sur Internet relatives aux instituts de beauté
• Indice mensuel de chiffre d'affaires des activités de coiffure et soins de beauté (code 96.02)
• Indice mensuel de chiffre d'affaires de l'activité d'entretien corporel (code 96.04Z)
• Indice des prix à la consommation des soins de beauté corporels (code 12.1.1.3)
• Taille du marché mondial des instituts de beauté et spas
• Google Trends : Evolution de la recherche pour "instituts de beauté"
• Analyse et évolution de la recherche "instituts de beauté" en France, Google Trends