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Summary of our market study
The French hardware rental market is estimated at over €11.5 billion.
Market trends
Service leasing, often referred to as operational leasing, financial leasing and leasing with or without an option to purchase are attractive alternatives to traditional purchasing.
Companies are increasingly turning to leasing services for their equipment needs, recognizing the financial flexibility, operational advantages, tax benefits and ability to upgrade technology on a regular basis.
The equipment rental market in France, which encompasses a variety of IT equipment such as laptops, desktops, printers and scanners, has been growing strongly for many years. It contracted by just 1% during the pandemic.
The French market is the leader in Europe, accounting for some 44% of sales in the European Union. After France, Germany contributes around 18% and Italy around 13%.
Banks and financial institutions, as well as the manufacturers themselves, play a dominant role.
Companies are embracing cloud computing, which reduces their need to acquire physical hardware.
The recent IFRS16 reform and changes in tax incentives for depreciation are having a direct impact on companies' equipment leasing strategies.
Players in the IT equipment rental market
- Econocom, a European company that goes beyond simple equipment leasing to offer comprehensive digital transformation services.
- Traditional banking institutions
- Franfinance Location (subsidiary of Société Générale)
- Leasecom (affiliated with Crédit Mutuel Arkéa)
- BNP Lease.
- Specialized leasing companies
- Grenke, Factum Finance
- Corhofi
- Retail has left its mark on equipment rental
- LDLC
- Lokéo - Boulanger Location
- Equipment manufacturers
- Xerox Financial Services, a subsidiary of the well-known documentary technology company, is a major player in the IT equipment rental and leasing market.
- IBM Global
- Dell
- HP
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Summary and extracts
1 Market overview
1.1 Market definition
The hardware rental market covers all types of hardwares, from laptops and desktops to printers, scanners and installation. A company pays an external service provider to supply all the hardware it needs for a specified period, often between 18 and 60 months.
Paradoxically, the financial crisis has benefited hardware rental companies. The tightening of bank credit has prompted companies to opt for alternative financing solutions.
Apart from this phenomenon, IT equipment leasing has become a popular choice of operational management method. Leasing offers companies the advantage of being able to renew their IT equipment on an ongoing basis. As Guillaume Martin explained in our podcast, which you can find here: the IT equipment rental market, an employee loses an average of 109 working hours due to IT problems.
This is a concentrated sector dominated by a dozen players, half of which are subsidiaries of banking groups. The continuing fall in the price of IT hardware has forced operators to reduce their rates on pure rental contracts.
New services (maintenance, consulting, facilities management) are emerging, largely offsetting this shortfall. The sector has been undergoing restructuring in recent years.
In 2020, despite the Covid-19 pandemic, the rental market contracted somewhat by -1.02% compared to 2019.however, the outlook for the equipment rental market is quite satisfactory, as more and more companies are opting for a usage-based approach rather than a purchase-based one.
The INSEE nomenclature that best corresponds to this activity is 7733Z "Rental and leasing of office machinery and computer equipment".
List of charts presented in this market study
- Sales in the office machinery and computer equipment rental and leasing sector
- Breakdown of sales in the office machinery and IT equipment rental and leasing sector
- Investments in TCSI products and software from 2000 to 2016
- IT use in ICT-producing sectors
- IT use in non-ICT sectors
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Latest news
BPCE manages ticketing for the Olympic Games - 30/11/2023
400,000 new tickets go on sale for the Paris 2024 Olympic and Paralympic Games. 7.2 million tickets have already been sold for these games, out of a planned total of 10 million (13 million including the Paralympics). BPCE, the single banking group managing ticketing for Paris 2024, sold 2.8 million tickets in the previous sales phases for the Paralympic Games. BPCE's ticketing system operates in 178 countries and handles transactions from several payment operators, including Visa, Mastercard, CB, Union Pay (China) and JCB (Japan). BPCE's system can handle up to 300 tickets sold per second, although peak sales have never exceeded 30 transactions per second. To support this project, BPCE has mobilized a team of 50 employees over the last eighteen months. To date, almost 800,000 transactions have been processed by BPCE's systems for ticket sales for the Paris 2024 Olympic and Paralympic Games.
KoesioOuest strengthens its Cholet logistics center - 08/06/2023
- Koesio's digital services company, Western branches
- Koesio Ouest workforce: 43 people
- Number of branches: 18
- Total number of Koesio Ouest employees: 260
- Sales for fiscal year 2022-2023: 70 million euros
Econocom buys Smaaart, France's leading manufacturer of refurbished products - 21/04/2022
- Econocom acquires Smaaart, France's flagship refurbisher
- The Franco-Belgian group specializes in the rental of IT equipment to companies and government agencies
- According to Les Echos, the price of the deal is around €20 million
- In its 3,200-square-meter factory, Smaart will refurbish 120,000 Apple, Samsung and Huawei laptops collected in France by 2021
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the computer equipment rental market | France
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