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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 13/12/2021
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1 Sintesi del mercato

1.1 Definizione e portata dello studio

Un veicolo usato si dice usato quando è stato in uso per più di 6 mesi (dalla data di prima immatricolazione) e ha percorso più di 6.000 km. La Francia sta vivendo un incredibile dinamismo nel mercato delle auto usate: il volume delle vendite di veicoli usati è da 2 a 3 volte superiore a quello delle vendite di veicoli nuovi.

Il mercato delle auto usate è stato ovviamente perturbato dall'avvento della tecnologia Internet. Questo mercato conta attualmente una ventina di operatori fisici e digitali e quasi la metà degli acquirenti di veicoli usati ha già effettuato le proprie ricerche su Internet. Tuttavia, nessun acquisto di auto viene effettuato esclusivamente sul web, ad eccezione delle piattaforme per il collegamento di persone come Le Bon Coin. Sono stati individuati una ventina di siti, tra cui La Centrale, ma il modello a pagamento del sito è in concorrenza con Le Bon Coin, leader nelle vendite di seconda mano in Francia, i cui costi sono inferiori. Questi siti concentrano le opportunità offerte in vendita da privati, ma molti professionisti sono presenti anche in queste nicchie.

Per quanto riguarda la vendita online di auto usate, Aramisauto è il leader in Francia a cui PSA è associata dal 2015. La particolarità di Aramisauto l'ha resa vincente: questo operatore di mercato acquista veicoli usati, li mantiene e li rimette in vendita.

Il mercato dei veicoli usati ha una particolarità in quanto copre solo la rivendita di veicoli tra privati o tramite rivenditori professionali. È quindi necessario prendere precauzioni riguardo alle condizioni del veicolo (condizione meccanica) ma anche alla sua origine (manomissione, moto rubata) per non essere vittima di frode. Questo è il motivo per cui molte persone si rivolgono gradualmente a rivenditori professionali per una maggiore sicurezza.

List of charts

  • Size of the used car market by volume and forecast
  • Average used car prices by country and channel
  • Brand penetration by origin on the used car market
  • Top 10 best-selling used vehicles
  • Used vehicle market share by brand
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Latest news

Philippe Chainieux at the helm of La Centrale - 28/03/2024
  • - Year the company (originally "La Centrale des particuliers") was founded: 1969.
  • - Launch of online transaction platform: 1999.
  • - Number of vehicles listed on the site: 300,000.
  • - Number of unique visitors per month: 7 million.
  • - Number of used car sales transactions to private individuals in 2023: 800,000.
  • - Number of free quotations: 20 million, covering half the French car fleet.
  • - Year of sale to US fund Providence Equity Partners: 2021.
  • - Number of company employees: 300, half with technology profiles.
Aramis Auto relies on former consultants - 03/02/2024
  • Aramis Group was founded in 2001.
  • Aramis Group is present in 6 European countries. Aramis Group went public in 2021.
  • The company became a subsidiary of Stellantis with a 60% stake.
  • Aramis Group sold 14,000 reconditioned vehicles in 2020.
  • Aramis Auto acquired two online used-vehicle sales sites, Onlinecars (sales €168m) and Brumbrum (sales €19m).
  • In 2023, Aramis Auto posted sales of over €800 million, up more than 10% on the previous year.
  • The company has 750 employees and 33 physical agencies.
  • The used car market suffered in 2022, with a decline of 14%.
Leboncoin: a $12 billion bid for the classified ads parent company - 22/11/2023
  • A consortium led by Blackstone and Permira has offered 141 billion crowns (12.1 billion euros) to buy Adevinta.
  • The transaction values Adevinta at €14 billion.
  • In 2021, Adevinta bought eBay's online classifieds business for $9.2 billion.
Automotive: Autohero opens France's first reconditioning center in Oise - 13/11/2023
  • Autohero has opened its first reconditioning center in France at Montataire, in the Oise region.
  • Autohero plans to recondition 25,000 vehicles a year on its site.
  • Autohero intends to recruit 250 employees.
  • Autohero aims to achieve sales of over one billion euros by 2022.
  • Autohero has 70 branches in France.
  • Between 2021 and 2022, Autohero increased its sales in Europe by 50%, with 64,000 vehicles sold.
  • Autohero plans to recondition 180,000 vehicles a year from 2024 at its ten European sites.
  • The company is opening two further reconditioning centers in Sweden and Austria this year.
Leboncoin coveted by two investment funds - 23/09/2023
  • Leboncoin is owned by Adevinta, a Norwegian company specializing in online ads.
  • Adevinta has received a non-binding takeover offer from a consortium led by Blackstone and Permira, two investment funds.
  • Adevinta's two main shareholders are eBay, a US company, and Schibsted, a Norwegian media group, which are supporting the takeover bid.
  • In 2021, Adevinta bought eBay's online classifieds business for $9.2 billion.
  • Adevinta was worth almost 93 billion kroner (8.1 billion euros) at the close of trading on the Oslo Stock Exchange on Thursday.
Automobile: Société Générale enters the second-hand market - 07/03/2023
  • Founded in 2014, Reezocar was acquired by the banking network at the end of 2020.
  • Today, the site is able to "offer all types of vehicle financing
  • This includes leasing with purchase option with car credit specialist CGI, but also long-term leasing thanks to fleet management expert ALD.
  • Société Générale also provides conventional credit and insurance.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Leboncoin (Adevinta Group)
ParuVendu.fr
Aramis Auto Groupe
Reezocar (Société Générale)
Spoticar (Stellantis)
La Centrale Groupe
Carmax
Carizy (Renault Groupe)
Capcar
Sonic Automotive
Autotrader
Simplicicar

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