The meat market - France

The global meat market, valued at USD 838.3 billion in 2020, is anticipated to grow at a CAGR of +7% through 2025. Despite the COVID-19 pandemic influencing consumption patterns, with domestic consumption increasing by 7% in 2020 compared to a general downturn in previous years, international trade also experienced shifts. For instance, French meat exports remained stable in 2020, with pork exports increasing significantly to about $1.2 billion in 2020, reflecting a strong demand from markets like China and Japan.

France also observes a trade deficit, as evidenced by an overall 11.7% decrease in meat imports during the same period, with a noted preference for European-sourced imports. The pandemic bolstered online meat purchases, and household consumption of meat, particularly frozen meats, surged in the confinement periods. Nonetheless, consumption of meat outside the home suffered due to lockdowns and health regulations. In the French context, the meat industry maintains a steady performance with significant players such as Agrial, LDC, and Carrefour marking their presence in the market. Despite fluctuations in consumption habits and the growing interest in quality-certified meats (organic or red label), meat remains an integral component of the dietary preferences in France, particularly poultry for the younger demographic and red meats for those over 50.

Analyzing the Dynamics of Meat Consumption Trends in the French Market

The French market has exhibited strong and stable demand for meat products with a clear cultural inclination towards meat as a significant part of the traditional diet. Meat consumption in France has witnessed an evolution, with a shifting preference towards white meats, especially poultry, which now represents the most significant portion of the meat products purchased by households, at around 27%. Traditionally prominent red meats such as beef and pork still maintain a robust presence, with beef consumption showcasing resilience with figures around 13.2 thousand tons in 2020, marking a clear rebound from previous years. Pork has had a contrasting trajectory, as consumption volumes showed a decline but have since seen varying levels of demand.

Observing consumer profiles, those in the age bracket of 35 to 49 years predominantly favor poultry and rabbit meat, opting less for beef and pork. In contrast, older demographics, particularly those between 50 and 64 years and over 65, demonstrate a preference for red meats, with beef taking precedence over pork. The market is also characterized by an income-agnostic purchasing behavior where pork emerges as a popular choice across different income classes. Households in the lower middle income segment appear to dominate pork purchases, though the exact proportions may not significantly deviate from the distribution of French households across various income levels. This signifies that pork is accessible to a broad spectrum of consumers.

When considering family dynamics, families with children in middle school/high school and those with adult children were seen to consume more poultry and rabbit meats. In comparison, the consumption of beef and pork is more varied across different family life stages. The market size of the meat processing and preservation industry in France is estimated to be strong, increasing from around 34.5 billion euros to an estimated 37.1 billion in 2020.

French meat exports have remained fairly consistent, although specific categories like pork have seen a growth spurt, increasing from about 0.9 billion to 1.2 billion in 2020, indicating a diversified destination portfolio that includes European Union countries, China, and Japan. Considering imports, there has been an 11.7% reduction in 2020, with imports mostly originating from other European countries. The meat market also faced the impact of the COVID-19 pandemic, which led to increased home consumption with notable spikes during the lockdown periods. Online channels, in particular, surged in popularity.

Major Players Shaping the French Meat Market Landscape

The meat market in France is a significant segment within the larger agricultural and food industry, characterized by an array of influential players ranging from livestock breeders to meat processors and distributors. As the market trends and consumer preferences evolve, these key actors continue to redefine their roles and strategies to maintain and improve their positioning within the market.

• One such player is Agrial, a renowned cooperative group with diversified agricultural and food-processing activities. This enterprise is known for its commitment to sustainable farming practices and supplying quality meat products among various other agrarian goods.
• Another important name in the market is Terrena, a dynamic collective that takes pride in its cooperative business model and focuses on promoting innovative agricultural practices. Terrena has a substantial presence in the meat market, delivering fine-quality products across various meat categories.
• Joining these cooperatives is Sodial, a prominent livestock breeders' collective whose expertise in animal husbandry ensures a consistent supply of quality meats essential for the meat processing industry.
• In the specialized sector of pork meat, Cooperl ARC Atlantique stands out as an influential player. With a comprehensive approach to pig farming, Cooperl ARC Atlantique oversees production stages from breeder to distribution, maintaining high-quality standards throughout the pork meat supply chain.
• The poultry market also has its set of significant actors with Terrena making a mark here as well. However, it shares the stage with the LDC group, a heavyweight in the poultry segment, known for its wide range of products that cater to consumer tastes and expectations. The LDC group's influence extends beyond production, as it also invests heavily in marketing and brand promotion, successfully positioning itself as a household name in France.
• Maïsadour is another enterprise that has expanded its reach in the poultry market, integrating farming, processing, and distribution steps to serve its customer base efficiently with quality poultry offerings.
• When it comes to beef and pork meat processing, Bigard is a name to note. With a longstanding reputation, Bigard specializes in both categories and has become synonymous with quality red meat products in France. On the distribution front, Carrefour leads the pack as one of the most recognizable supermarket chains, not only in France but also globally. With a vast network of retail stores, Carrefour plays a critical role in making a diverse range of meat products accessible to consumers.

Intermarché, Auchan, Leclerc, Carrefour and other supermarket giant, contributes significantly to the meat market through its extensive product offerings and competitive pricing, often appealing to a broad spectrum of consumers looking for both value and quality.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 05/12/2021

Sommaire et extraits

Liste des graphiques

• Le budget global des ménages pour les produits carnés
• Structure des achats des volumes de produits carnés achetés par les ménages
• Taille de marché de l'industrie de transformation et de conservation de la viande et de préparation de produits à base de viande
• Indice moyen annuel du chiffre d'affaires du code NAF 10.1
• Segmentation de la demande du marché du poulet
• Répartition du type de qualité de poulets
• Répartition des consommateurs de viande de volaille et de lapin en fonction de leur âge
• Répartition des consommateurs de viande de volaille et de lapin en fonction de leurs revenus
• Répartition des consommateurs de viande de volaille et de lapin en fonction de leur situation familiale
• Les principaux producteurs européens de volaille
• Prix moyen de la viande de porc en boucherie fraîche
• Prix moyen du porc frais par circuits de distribution
• Les indices de prix de la viande
• La production de viande dans le monde par région
• La consommation de viande par type de viande
• Taille du marché mondial de la viande
• Les exportations françaises de viande à destination des pays étrangers
• Les importations françaises de viande en provenance de pays étrangers
• Le top 3 des exportations françaises de viande bovine à destination des pays étrangers, en valeur
• Le top 5 des importations françaises de viande bovine en provenance des pays étrangers, en valeur
• Le top 5 des exportations françaises de viande porcine à destination des pays étrangers, en valeur
• Le top 3 des importations françaises de viande porcine en provenance des pays étrangers, en valeur
• Le top 5 des exportations françaises de viande de volaille à destination des pays étrangers, en valeur
• Le top 5 des importations françaises de viande de volaille en provenance des pays étrangers, en valeur
• Indice de chiffre d'affaires des établissements de restauration rapide (impact du Covid-19)
• Répartition de la consommation individuelle française de viandes
• Évolution et consommation individuelle de la viande
• Évolution du volume de viande de bœuf
• Répartition des consommateurs de viande de boucherie de bœuf en fonction de leur âge
• Répartition des consommateurs de viande de boucherie de bœuf en fonction de leur revenu
• Répartition des consommateurs de viande de boucherie de bœuf en fonction de leur situation familiale
• Evolution du volume de viande de porc
• Répartition des consommateurs de viande de porc frais en fonction de leur âge
• Répartition des consommateurs de viande de porc frais en fonction de leur revenu
• Répartition des consommateurs de viande de porc en fonction de leur situation familiale
• Répartition du nombre de consommateurs de viandes bio
• Répartition des raisons pour lesquelles les Français consomment du bio
• Répartition du chiffre d'affaires et de la valeur ajoutée des entreprises du marché de la viande
• Répartition des circuits de distribution de la viande ( Frais + Surgelé + Charcuterie) en termes de quantités achetées
• Prix moyen de la viande de boucherie de boeuf selon le circuit de distribution
• Indice moyen annuel des prix de la consommation de viande
• Indice moyen annuel des prix de la production de viande pour le marché français