the market for meal trays
The meal tray market appeared in France at the initiative of Flo Prestige (Room Saveurs), which in June 1996 launched a new generation of meal sets inspired by airport catering. The meal tray is today a French exception that has continued to grow in France.
As a sub-branch of the fast food sector, the market for meal trays can be divided into three consumer segments
- The employees in meetings or working sessions at the office (BtoB). This market is part of the company's collective catering sector. This corresponds in the iNSEE nomenclature to NAF 10.85Z "Manufacture of prepared dishes";
- The travelers in the context of catering services in transport, mainly aircraft and trains ("catering") (BtoB). This market is part of the company's collective catering sector. This corresponds in the INSEE nomenclature to CPF 56.29.11" Contract catering services for transport companies";
- The private individuals as part of the BtoC (repas à domicile) tray delivery services. This corresponds in the INSEE nomenclature to CPF 53.20.12" Home delivery services for food products".
The market was particularly dynamic in the 2000s before stabilizing below double-digit growth in recent years. Since 2005, the average growth rate has been 8% per year
However, the leadership of traditional actors, which is marked by high concentration, is being challenged by new entrants who, like the Foodtech are accumulating an increasing number of market shares.
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