1.1 Definition and scope of the study
The real estate agent also known as real estate agent is a natural person with the auto-entrepreneur status and working on behalf of a real estate agent - the head of the network - (legal person) who entrusts it with a mandate to buy, sell, rent or provide services in relation to real estate. This legal entity may be a traditional real estate agency or a network of agents The focus here is on agents attached to agent networks
These networks of agents develop their activities online, thanks to a 100% digital model . With reduced structure costs The latter may propose lower average commissions than traditional real estate agencies
The networks of agents were first developed in the United States and are now experiencing a significant boom in Europe. Although they first appeared in France in the early 2000s, they have been growing rapidly since 2010
In France, the main networks are IAD , Safti , Capifrance or even Propriétés-Privées.com and Optimhome . We count approximately 90 networks in 2020 for just under 40,000 agents . Between 2014 and 2020, the turnover of agent networks in France grew at a CAGR of 29%, outpacing the growth of the estate agency market as a whole
The Covid-19 crisis has of course affected all the players, but the end of the crisis will undoubtedly be marked by a increased competition between all the actors
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