Summary of our market study

The global household linen market, valued at $123.2 billion , is projected to grow to $151.83 billion by 2025, with Asia-Pacific leading the market at a 45.6% share, expected to increase to over 50.7%. The European market is anticipated to be surpassed by North America by 2025, with North America's market valued at $32.6 billion, compared to Europe's $31.4 billion. Among product categories, bed linen drives the market, accounting for $55.8 billion in 2019 and expected to rise to $72.1 billion by 2025. The high-end segment, especially in bed linen, is a niche but growing market with estimated global values of $2.25 billion, potentially reaching around $2.5 billion by 2023. 

Meanwhile, France's import-export balance is skewed, with imports significantly exceeding exports, particularly from Asian suppliers. The French market is influenced by factors like purchasing power of households, real estate, the furniture market, and professional sectors like hospitality. Online home consumption trends and a movement towards more significant bed sizes impact linen sales. The sector is undergoing consolidation and internationalizing, with key players focusing on exports and moving upmarket. Distribution is multi-channel, with a significant percentage of sales happening online. Lastly, synthetic fibers are making headway in market share, overtaking traditional natural fibers since 2020.

Evolving Trends and Dynamics in the French Market for High-End Household Linen

The French market for household linen presents a fascinating dynamic, influenced by the multifaceted tastes of consumers who show a growing interest in high-end, quality linen products. Despite this interest, the market has witnessed a shift where common preference leans towards frequently updating medium-quality linen at competitive prices. This has favored imported goods predominantly from Asian markets, although luxury bedding has seen growth on a global scale. The French household linen market was estimated between €2.5 and €3 billion, with expectations of it reaching approximately €3 billion by 2025. High-end household linens account for approximately 4% of the total linen market in France, equating to a market value of over €100 million. 

France's domestic production faces challenges, primarily due to Asian imports. However, there has been a strong pivot towards the top end of the market and exportation, with countries like Switzerland and Germany showing greater appreciation for French tradition and craftsmanship. French manufacturers are increasingly focusing on these niche markets where they can leverage their reputation for high-quality goods.

The distribution of household linen has expanded from specialist stores to a multi-channel model. Large retailers have improved their market share, encompassing nearly 30% of sales, while distance selling, buoyed by e-commerce's growth, remains significant. The purchasing power of French households is instrumental in demand fluctuations for high-end household linen. After a moderate increase in recent years, a surge of 2.1% was observed in 2019, hinting at a possible uptick in domestic consumption.

Meanwhile, the hotel-restaurant sector, requiring regular linen replacements due to stringent hygiene standards, provides a stable outlet for linen sales. Online consumption of household linen reflects socio-cultural shifts, with households spending between €350 and €500 annually on interior amenities. E-commerce is particularly suitable for the sale of linen products, thanks to their convenience for shipping. Indeed, bed and household linen rank prominently among items purchased online in France.

The French household linen industry is undergoing a concentration with a marked decrease in the number of companies and employees over the years. Yet, there is evidence of sales growth, driven partly by targeting exports and moving upmarket, as well as capitalizing on the 'Made in France' allure.

Prominent Figures in the Household Linen Arena

The household linen market, rich with tradition and innovation, boasts a number of key players whose contributions have shaped the industry. These entities represent the pinnacle of quality and have exerted substantial influence on both the French and global markets through their commitment to excellence, heritage, and customer-centered offerings.

  • Linvosges stands as a paragon of French elegance in household linen. With a legacy that delves deep into the history of textile craftsmanship, Linvosges has established itself as a leader, offering customers a taste of luxury through its vast array of bed linens, bath essentials, and home textiles.
  • The Fremaux-Delorme group emerges as another distinguished name, synonymous with high-end linen production. Their dedication to preserving the artisanship and sophistication associated with French decorum is reflected in their beautifully crafted goods that adorn homes in France and beyond.
  • Anne de Solène, valued for its chic and contemporary designs, infuses grace into everyday life. From the softest bed sheets to the most absorbent bathroom towels, Anne de Solène enhances the specific character of each home space with a touch of contemporary finesse.
  • Artisanal magnificence shines through in the creations of Alexandre Turpault. With a nod to both the traditional and the trendy, their product line invites a fusion of time-honored technique and modern aesthetics into domestic surroundings.
  • Garnier-Thiebaut and Beauvillé, each boasting their own unique strengths, further enrich the market. Garnier-Thiebaut is noted for transforming five-star hotel experiences into accessible luxury for home use, while Beauvillé's expertise lies in creating exquisite table linens that elevate dining to an art form.

Together, these esteemed players weave the fabric of a market that is as diverse as it is refined. They not only preserve the golden threads of heritage but also innovate to adapt to the evolving palette of consumer taste. In doing so, they uphold the market's global eminence and contribute substantially to the richness of the high-end household linen industry.

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Summary and extracts

1 Market overview

1.1 Market overview and definition

Householdlinen refers to all fabrics for domestic use. They can be segmented into six product types:

  • Bed linen;
  • Bedding;
  • Bathroom linen;
  • Table linen;
  • Kitchen linen;
  • Textile decoration.

Household linen manufacturers have only partially benefited from theFrench public's growing interest in interior design in recent years. In fact, consumption patterns based on frequent renewal of medium-quality products at attractive prices have benefited more from imported products (mainly from Asia). In the high-end segment, luxury bedding is growing worldwide in 2018.(Bain) More generally, the luxury market is tending to run out of steam after years of sustained growth, even if the share of high-end bedding is relatively small.(Le Monde)

French manufacturers, who produce high-quality but much more expensive decorative textile products, are increasingly focusing on the top end of the market and on exports: notions of tradition and know-how are more appreciated in countries with higher incomes than in France, such as Switzerland or Germany.

Once the preserve of specialist stores, the distribution of household linen such as toiletries and table linen is now multi-channel. While mass retailers offering their own brands have made great strides (30% of sales), distance selling (30%) remains important thanks to theexpansion of e-commerce.

All major brands now offer an online sales site. In France, market leaders include Linvosges, the Fremaux-Delorme group , Anne de Solène, Alexandre Turpault, Garnier-Thibaut and Beauvillé.

List of charts presented in this market study

  • High-end bed linen market size and forecasts
  • Linen market size and forecasts
  • Global linen market size, by region
  • World market for household linen, by product category
  • Share of household linen sales by value, by product type
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Latest news

Tissus des Ursules expands its network of stores - 19/01/2024
  • In the last two years, Tissus des Ursules has opened 7 new stores, adding to the 50 or so already in existence.
  • In 2021, the company acquired 18 additional stores in northern France, bringing the total to over twenty openings for the year.
  • Tissus des Ursules now has 70 points of sale, mainly in Auvergne-Rhône-Alpes (17 stores), the Paris region (around 12 stores) and northern France (around 20).
  • The company employs a total of 450 people.
  • By 2023, the total sales generated by all these outlets were 56 million euros.
  • Sales of furnishing and apparel fabrics by the meter account for the bulk of business, while ready-to-wear represents around 15% of revenues.
  • The Tissus des Ursules sales network is the second largest fabric distribution network in France, behind Mondial Tissus.
La Redoute makes home and decoration its center of gravity - 24/11/2023
  • Ready-to-wear sales in France have been declining for almost 15 years.
  • The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
  • Vinted is the second most visited e-commerce site in France.
  • During the Covid pandemic, consumers renewed their interest in home decoration.
  • La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
  • La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
  • Six new points of sale will be added to the 60 existing in Switzerland and Italy
  • 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
  • La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
  • La Redoute accounts for around a quarter of home linen sales in France.
  • La Redoute develops its marketplace
Bazar de l'Hôtel de Ville (BHV) in Paris sold by Galeries Lafayette - 10/11/2023
  • The Bazar de l'Hôtel de Ville (BHV) in Paris has been sold by the Galeries Lafayette group to Société des Grands Magasins (SGM).
  • The BHV store at Parly 2, located in the Yvelines near Versailles, is included in the sale.
  • BHV has been in difficulty for years, and the problems have recently become more acute.
  • SGM is a retail property company run by Frédéric and Maryline Merlin.
  • In 2021, SGM acquired seven regional Galeries Lafayette stores in Angers, Dijon, Grenoble, Le Mans, Limoges, Orléans and Reims.
  • SGM manages a dozen city-center shopping malls in France, located in places such as Roubaix, Tourcoing, Châlons-en-Champagne, Lille, Nîmes, Saint-Nazaire, Kremlin-Bicêtre, Mulhouse and Montigny-le-Bretonneux.
  • Galeries Lafayette owned the BHV in Paris for 30 years.
Beauvillé showcases its unique know-how in a museum - 01/11/2023
  • The Alsatian textile printing company of Ribeauvillé is located in the Haut-Rhin region of France.
  • This summer, it opened its own museum on its production site.
  • The company employs around 100 people. Beauvillé has been awarded the Entreprise du Patrimoine Vivant (Living Heritage Company) label, and has its own design studio.
  • The company's production is divided between the high-end Beauvillé household linen brand and the production of furnishing fabrics for publishers under the Manufacture d'Impression sur Etoffes (MIE) brand.
  • 75% of the company's production is exported to the USA, Japan, Switzerland and Mexico.
  • The flat-frame printing technique reproduces the effects of original gouache or watercolor drawings on fabrics.
Maison de la Literie sold to Delorme household linen - 13/10/2023
  • Luxury goods and household linen group Fremaux-Delorme chosen as buyer
  • 84 of the 85 production site employees will be retained, including 66 at Saint-Forgeot and 18 at Confolens
  • La Maison de la Literie was placed in receivership on July 6
  • Sales of 20 million euros in 2020
  • The distribution division comprises 301 stores, 35 of which are directly owned
  • The Fremaux-Delorme group has 450 stores worldwide
  • The group took over Olivier Desforges in 1997, which has 121 outlets and 115 employees.
La Redoute launches its second-hand marketplace - 12/10/2023
  • La Redoute sales volume in 2022: €1.07 billion, -8% vs. 2021 and +21% vs. 2019
  • Average number of products for sale on the site: 800,000
  • Proportion of sales generated by the company's own offerings: 75% (of which 15% via purchased brands and 25% via the marketplace)
  • International share of sales: 35%
  • Weight of physical retail: 5%
  • Number of stores: 11 (6 AMPM and 5 La Redoute Intérieurs)
  • Number of corners: 47 (24 AMPM and 23 La Redoute Intérieurs)
  • Number of employees: 2,000 (including 1,400 in France) Budget invested in technology between 2022 and 2027: €100m
  • La Redoute, through its La Reboucle site, presents second-hand products selected by the platform and its partners
  • The La Redoute site attracts around 12 million unique visitors a month.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Linvosges
Anne de Solène (Dodo Groupe)
Alexandre Turpault
Garnier-Thiebaut
Beauvillé
BHV Exploitation
La Redoute AMPM
Fremaux-Delorme (Yves Delorme, Olivier Desforges)
Tisseray
Carré Blanc
Harmony Textile
Becquet

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