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MARKET SUMMARY

1.1 Presentation and market definition

The Linen of house refers to all fabrics for domestic use . They can be segmented into six product types

  • The bed linen ;
  • The bedding items
  • The bathroom linen ;
  • The table linen ;
  • The kitchen linen
  • The textile decoration .

Household linen manufacturers have only partially benefited from the growing interest of the French in interior design in recent years. Indeed, consumption patterns based on a frequent renewal of medium quality products at attractive prices are more beneficial to imported products (mainly from Asia). In the high-end segment, luxury bedding is growing in 2018 in the world Bath) More generally, the luxury market is tending to run out of steam after years of sustained growth, even if the share of high-end bedding is relatively low. ( The World )

French manufacturers, producing high-quality but much more expensive decorative textile products, are increasingly focusing on high-end and export: the notions of tradition and know-how are more appreciated in higher income countries than in France, such as Switzerland or Germany

Once reserved for specialised shops, the distribution of household linen such as bathroom linen and table linen is nowadays multi-channel . While mass retail chains offering their own brands have made significant progress (30% of sales), distance selling (30%) remains important thanks to the expansion of e-commerce

All the major brands now offer an online sales site. In France, the leading companies in the market are Linvosges the group, the group Fremaux-Delorme , Anne de Solène , Alexandre Turpault Garnier-Thibaut or Beauvillé .

 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (5)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Good vision of a very fragmented and fashion-dependent market, both for products and distribution


Businesscoot Response:

Hello Malcolm, Thank you for your feedback and we are pleased that this study has given you a good overview of the market.