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Summary of our market study
The French household linen market is estimated at between 2.5 and 3 billion euros. High-end linens account for over 100 million euros.
The global linen market, valued at $123.2 billion, is expected to reach $151.83 billion by 2025, with Asia-Pacific leading the way with a 50% share. The European market is set to be overtaken by North America in 2025. The North American market is valued at $32.6 billion, compared with $31.4 billion for Europe.
Bed linen is driving the market, representing $55.8 billion in 2019 and expected to reach $72.1 billion in 2025. The trend towards larger beds is having an impact on linen sales.
Synthetic fibers are on the rise, overtaking traditional natural fibers by 2020.
Trends in the French high-end household linen market
French consumers are showing increasing interest in high-end linen products. Despite this interest, the market is focused on medium-quality linen that is frequently renewed. This trend has favored imported products, mainly from Asian markets.
The French household linen market has been estimated at between 2.5 and 3 billion euros, and should reach around 3 billion euros by 2025. Upscale linens account for around 4% of the total linen market in France, representing a market value of over 100 million euros.
Distribution of household linen has expanded, moving from specialized stores to a multi-channel model. Major retailers have increased their market share, accounting for nearly 30% of sales, while distance selling is on the rise. E-commerce is particularly well suited to the sale of household linen, due to its ease of shipment.
The hotel-restaurant sector, which requires regular linen replacement due to strict hygiene standards, is a stable outlet for linen sales.
households spend between 350 and 500 euros a year on home furnishings.
French domestic production, faced with the challenge of Asian imports, is moving towards the high-end and export markets. The French sector is undergoing a process of concentration, with a marked decline in the number of companies and employees over the years. However, sales are growing, partly due to exports and the move upmarket, as well as to the appeal of "Made in France".
Linen market players
- Linvosges, French elegance in home linen, with a heritage steeped in the history of textile craftsmanship
- The Fremaux-Delorme group is another distinguished name, synonymous with the production of top-of-the-range household linen.
- Anne de Solène, appreciated for its chic, contemporary designs.
- Alexandre Turpault, traditional and fashionable products
- Garnier-Thiebaut, luxury range
- Beauvillé, table linen creations that turn the table into an art form.
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Summary and extracts
1 Market overview
1.1 Market overview and definition
Householdlinen refers to all fabrics for domestic use. They can be segmented into six product types:
- Bed linen;
- Bedding;
- Bathroom linen;
- Table linen;
- Kitchen linen;
- Textile decoration.
Household linen manufacturers have only partially benefited from theFrench public's growing interest in interior design in recent years. In fact, consumption patterns based on frequent renewal of medium-quality products at attractive prices have benefited more from imported products (mainly from Asia). In the high-end segment, luxury bedding is growing worldwide in 2018.(Bain) More generally, the luxury market is tending to run out of steam after years of sustained growth, even if the share of high-end bedding is relatively small.(Le Monde)
French manufacturers, who produce high-quality but much more expensive decorative textile products, are increasingly focusing on the top end of the market and on exports: notions of tradition and know-how are more appreciated in countries with higher incomes than in France, such as Switzerland or Germany.
Once the preserve of specialist stores, the distribution of household linen such as toiletries and table linen is now multi-channel. While mass retailers offering their own brands have made great strides (30% of sales), distance selling (30%) remains important thanks to theexpansion of e-commerce.
All major brands now offer an online sales site. In France, market leaders include Linvosges, the Fremaux-Delorme group , Anne de Solène, Alexandre Turpault, Garnier-Thibaut and Beauvillé.
List of charts presented in this market study
- High-end bed linen market size and forecasts
- Linen market size and forecasts
- Global linen market size, by region
- World market for household linen, by product category
- Share of household linen sales by value, by product type
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Latest news
How the Fremaux Delorme group hopes to revive Maison de la Literie - 27/02/2024
- The Fremaux Delorme Group is to invest 10 million euros in the relaunch of Maison de la Literie, France's leading bed manufacturer
- the production facilities include a factory in Autun (Saône-et-Loire), which manufactures 45,000 mattresses a year with 66 employees, and an upholstery unit in Confolens (Charente), which assembles bed bases with around 20 employees.
- The Maison de la Literie network comprises 11 branches (17 were not taken over) and 137 franchisees (some 60 were not taken over).
Tissus des Ursules expands its network of stores - 19/01/2024
- In the last two years, Tissus des Ursules has opened 7 new stores, adding to the 50 or so already in existence.
- In 2021, the company acquired 18 additional stores in northern France, bringing the total to over twenty openings for the year.
- Tissus des Ursules now has 70 points of sale, mainly in Auvergne-Rhône-Alpes (17 stores), the Paris region (around 12 stores) and northern France (around 20).
- The company employs a total of 450 people.
- By 2023, the total sales generated by all these outlets were 56 million euros.
- Sales of furnishing and apparel fabrics by the meter account for the bulk of business, while ready-to-wear represents around 15% of revenues.
- The Tissus des Ursules sales network is the second largest fabric distribution network in France, behind Mondial Tissus.
La Redoute makes home and decoration its center of gravity - 24/11/2023
- Ready-to-wear sales in France have been declining for almost 15 years.
- The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
- Vinted is the second most visited e-commerce site in France.
- During the Covid pandemic, consumers renewed their interest in home decoration.
- La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
- La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
- Six new points of sale will be added to the 60 existing in Switzerland and Italy
- 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
- La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
- La Redoute accounts for around a quarter of home linen sales in France.
- La Redoute develops its marketplace
Bazar de l'Hôtel de Ville (BHV) in Paris sold by Galeries Lafayette - 10/11/2023
- The Bazar de l'Hôtel de Ville (BHV) in Paris has been sold by the Galeries Lafayette group to Société des Grands Magasins (SGM).
- The BHV store at Parly 2, located in the Yvelines near Versailles, is included in the sale.
- BHV has been in difficulty for years, and the problems have recently become more acute.
- SGM is a retail property company run by Frédéric and Maryline Merlin.
- In 2021, SGM acquired seven regional Galeries Lafayette stores in Angers, Dijon, Grenoble, Le Mans, Limoges, Orléans and Reims.
- SGM manages a dozen city-center shopping malls in France, located in places such as Roubaix, Tourcoing, Châlons-en-Champagne, Lille, Nîmes, Saint-Nazaire, Kremlin-Bicêtre, Mulhouse and Montigny-le-Bretonneux.
- Galeries Lafayette owned the BHV in Paris for 30 years.
Beauvillé showcases its unique know-how in a museum - 01/11/2023
- The Alsatian textile printing company of Ribeauvillé is located in the Haut-Rhin region of France.
- This summer, it opened its own museum on its production site.
- The company employs around 100 people. Beauvillé has been awarded the Entreprise du Patrimoine Vivant (Living Heritage Company) label, and has its own design studio.
- The company's production is divided between the high-end Beauvillé household linen brand and the production of furnishing fabrics for publishers under the Manufacture d'Impression sur Etoffes (MIE) brand.
- 75% of the company's production is exported to the USA, Japan, Switzerland and Mexico.
- The flat-frame printing technique reproduces the effects of original gouache or watercolor drawings on fabrics.
Maison de la Literie sold to Delorme household linen - 13/10/2023
- Luxury goods and household linen group Fremaux-Delorme chosen as buyer
- 84 of the 85 production site employees will be retained, including 66 at Saint-Forgeot and 18 at Confolens
- La Maison de la Literie was placed in receivership on July 6
- Sales of 20 million euros in 2020
- The distribution division comprises 301 stores, 35 of which are directly owned
- The Fremaux-Delorme group has 450 stores worldwide
- The group took over Olivier Desforges in 1997, which has 121 outlets and 115 employees.
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the high-end household linen market | France
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